Kim Bhasin

Stay informed with Kim Bhasin’s coverage and analysis for Fortune.

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  • TOPSHOT – Jamaica’s Usain Bolt does his “Lightening Bolt” pose after Team Jamaica won the Men’s 4x100m Relay Final during the athletics event at the Rio 2016 Olympic Games at the Olympic Stadium in Rio de Janeiro on August 19, 2016. / AFP / FRANCK FIFE (Photo credit should read FRANCK FIFE/AFP via Getty Images)Retail

    Usain Bolt files for trademarks to protect his victory pose

    By Kim Bhasin and Bloomberg
  • Selena GomezFinance

    Selena Gomez’s mental health startup Wondermind gets a $100 million valuation

    By Kim Bhasin and Bloomberg
  • Aliyah BostonFinance

    Fanatics signs deal on college sports cards with 100 schools after Supreme Court ruling allows student athletes’ faces to be monetized

    By Kim Bhasin and Bloomberg
  • Kobe Bryant metaverseTech

    Kobe Bryant’s estate files for trademarks to join the metaverse

    By Kim Bhasin, Luke McGrath, and others
  • Kate Hudson backed fitness company FutureFinance

    Kate Hudson backed digital fitness company Future raises $75 million in funding

    By Kim Bhasin and Bloomberg
  • Washington Commanders new logo

    Washington’s NFL team changes name to Commanders

    By Kim Bhasin and Bloomberg
  • SKIMS doubles valuation to $3.2 billionFinance

    Kim Kardashian’s underwear brand SKIMS doubles valuation to $3.2 billion

    By Kim Bhasin and Bloomberg
  • PARIS, FRANCE – NOVEMBER 29: A passerby wears high waist white latte jogging / sport pants, white socks, white leather / brown suede with black leather logo ankle sneakers from Nike, on November 29, 2021 in Paris, France. (Photo by Edward Berthelot/Getty Images)The Ledger

    Nike doubles down on the metaverse by buying a virtual sneaker company

    By Kim Bhasin and Bloomberg
  • Johnson and Johnson social media campaignHealth

    Johnson & Johnson turn to influencers for help in reaching Gen-Z shoppers

    By Riley Griffin, Kim Bhasin, and others
  • Canadian musician Grimes arrives for the 2021 Met Gala at the Metropolitan Museum of Art on September 13, 2021 in New York. – This year’s Met Gala has a distinctively youthful imprint, hosted by singer Billie Eilish, actor Timothee Chalamet, poet Amanda Gorman and tennis star Naomi Osaka, none of them older than 25. The 2021 theme is “In America: A Lexicon of Fashion.” (Photo by Angela WEISS / AFP) (Photo by ANGELA WEISS/AFP via Getty Images)NFTs and Culture

    An NFT issued by the musician Grimes plunges in value by 84% as celebrity-minted tokens struggle in the market

    By Olga Kharif, Kim Bhasin, and others
  • Nike is aiming to take its trademark protection into digital reality.Retail

    Nike files for 7 ‘virtual goods’ trademarks for branding in NFTs and video games like Fortnite

    By Kim Bhasin and Bloomberg
  • Forward Nneka Ogwumike #30 of the Los Angeles Sparks warms up before the game against the Seattle Storm at Staples Center on September 12, 2021MPW

    WNBA players will now have access to free fertility testing

    By Kim Bhasin and Bloomberg
  • NEW YORK, NEW YORK – MAY 20: Nas speaks during the Universal Hip Hop Museum Groundbreaking Ceremony at Bronx Point on May 20, 2021 in the Bronx borough of New York City. (Photo by Dia Dipasupil/Getty Images)Finance

    Rapper Nas builds on his portfolio by investing in cigars

    By Kim Bhasin and Bloomberg
  • CLEVELAND, OH – JULY 22: Cleveland Indians designated hitter Franmil Reyes (32) celebrates as he rounds the bases after hitting a 3-run home run during the third inning of the Major League Baseball game between the Tampa Bay Rays and Cleveland Indians on July 22, 2021, at Progressive Field in Cleveland, OH. (Photo by Frank Jansky/Icon Sportswire via Getty Images)

    Cleveland’s baseball team officially changes name to Guardians

    By Kim Bhasin and Bloomberg
  • NEW YORK, NEW YORK – APRIL 29: A Chipotle Mexican Grill sign is seen in the Park Slope neighborhood on April 29, 2021 in the Brooklyn borough of New York City. New York City announced that it has sued the national chain Chipotle Mexican Grill restaurants for over $150 million due to alleged violations of the city’s Fair Workweek Law that was enacted in 2017. (Photo by Michael M. Santiago/Getty Images)Retail

    Chipotle will raise average hourly wage to $15 as it launches hiring spree

    By Kim Bhasin and Bloomberg