Kim Bhasin

Stay informed with Kim Bhasin’s coverage and analysis for Fortune.

  • Kim Kardashian visits the Skims Summer Pop-Up Shop in the Channel Gardens at Rockefeller Center on May 16, 2023 in New York City.Retail

    Nike delays launch for new brand with Kim Kardashian’s Skims

    By Kim Bhasin, Lily Meier, and others
  • customers walking by Foot Locker storeRetail

    Nike poised to win in Dick’s Sporting acquisition of Foot Locker

    By Will Kubzansky, Kim Bhasin, and others
  • BEVERLY HILLS, CALIFORNIA – MARCH 02: Kim Kardashian attends the 2025 Vanity Fair Oscar Party Hosted By Radhika Jones at Wallis Annenberg Center for the Performing Arts on March 02, 2025 in Beverly Hills, California.(Photo by Lionel Hahn/Getty Images)Retail

    Nike forms new team for secretive brand with Kim Kardashian

    By Lily Meier, Kim Bhasin, and others
  • Kim Kardashian attends the SNL50: The Anniversary Special at 30 Rockefeller Center on February 16, 2025 in New York City.Retail

    Nike launches new fitness brand with Kim Kardashian’s Skims

    By Kim Bhasin and Bloomberg
  • Barack Obama smilesLeadership

    Nike staff celebrate new CEO with meme of Elliott Hill on Barack Obama’s ‘Hope’ poster

    By Kim Bhasin, Lily Meier, and others
  • Top view of a slam dunkFinance

    A bidding war in Las Vegas is creating the most expensive sports franchise in U.S. history

    By Randall Williams, Kim Bhasin, and others
  • John DonahoeRetail

    Hundreds of staffers laid off at Nike, as second-round cuts hit Oregon headquarters

    By Kim Bhasin, Leslie Patton, and others
  • Kylie Jenner at the 2023 Met Gala: Karl Lagerfeld: A Line of Beauty held at the Metropolitan Museum of Art on May 1, 2023 in New York, New York. (Photo by Michael Buckner/Variety via Getty Images)Finance

    Kylie Jenner doesn’t like how Kylie Cosmetics has been managed and wants to buy back control of the brand she sold for $600 million

    By Kim Bhasin, Jeannette Neumann, and others
  • LOS ANGELES, CA – OCTOBER 28: Kanye West aka Ye is seen on October 28, 2022 in Los Angeles, California (Photo by MEGA/GC Images)Finance

    Kanye West ‘mishandled virtually all’ of the money from a $100 million-a-year marketing fund meant for Yeezy, Adidas says

    By Bob Van Voris, Kim Bhasin, and others
  • DYERSVILLE, OH – AUGUST 11: Alex Rodriguez plays catch in the parking lot during the game between the Chicago Cubs and the Cincinnati Reds at The MLB Field at Field of Dreams on Thursday, August 11, 2022 in Dyersville, Iowa. (Photo by Quinn Harris/MLB Photos via Getty Images)Finance

    A-Rod co-founded ticketing startup Jump raises $20 million to take on Ticketmaster after Taylor Swift fiasco

    By Kim Bhasin and Bloomberg
  • NEW YORK, NEW YORK – OCTOBER 31: Kyrie Irving #11 of the Brooklyn Nets walks to the bench during the second quarter of the game against the Indiana Pacers at Barclays Center on October 31, 2022 in New York City. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Dustin Satloff/Getty Images)Leadership

    Nike splits with Kyrie Irving, cancels shoe release amid antisemitism fallout: ‘There is no place for hate speech’

    By Catherine Larkin, Kim Bhasin, and others
  • PARIS, FRANCE – JUNE 23: A guest seen wearing a dark grey jogger pants from Urban Outfitters, white socks and beige Adidas Yeezy Foam shoes, outside the Nahmias show, during Paris Fashion Week – Menswear Spring/Summer 2023 on June 23, 2022 in Paris, France. (Photo by Jeremy Moeller/Getty Images)Lifestyle

    Adidas plans to keep selling its Yeezy product designs—just without the Kanye West branding

    By Kim Bhasin and Bloomberg
  • Kanye WestLifestyle

    Gap is pulling all the Yeezy clothes from its stores—a month after ending its partnership with Kanye

    By Kim Bhasin and Bloomberg
  • PARIS, FRANCE – OCTOBER 02: Kanye West aka Ye is seen wearing a Balenciaga boxing mouthguard, outside Givenchy, during Paris Fashion Week – Womenswear Spring/Summer 2023 – Day Seven on October 02, 2022 in Paris, France. (Photo by Edward Berthelot/GC Images)Leadership

    ‘We cannot support any content that amplifies his platform.’ Kanye West documentary is canceled after the rapper’s recent anti-Semitic remarks

    By Christopher Palmeri, Kim Bhasin, and others
  • PARIS, FRANCE – OCTOBER 02: Eva Longoria walks the runway during the “Le Defile Walk Your Worth” By L’Oreal Paris Womenswear Spring/Summer 2023 show as part of Paris Fashion Week on October 02, 2022 in Paris, France. (Photo by Kristy Sparow/Getty Images for L’Oréal Paris)Lifestyle

    Former ‘Desperate Housewives’ star Eva Longoria is coming out with a new cookware brand

    By Kim Bhasin and Bloomberg