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Kim Bhasin

Stay informed with Kim Bhasin’s coverage and analysis.

Usain Bolt files for trademarks to protect his victory pose
RetailUsain Bolt files for trademarks to protect his victory pose
By Kim Bhasin and BloombergAugust 22, 2022
Selena Gomez
FinanceSelena Gomez’s mental health startup Wondermind gets a $100 million valuation
By Kim Bhasin and BloombergAugust 11, 2022
Aliyah Boston
FinanceFanatics signs deal on college sports cards with 100 schools after Supreme Court ruling allows student athletes’ faces to be monetized
By Kim Bhasin and BloombergJune 9, 2022
Kobe Bryant metaverse
TechKobe Bryant’s estate files for trademarks to join the metaverse
By Kim Bhasin, Luke McGrath and BloombergFebruary 3, 2022
Kate Hudson backed fitness company Future
FinanceKate Hudson backed digital fitness company Future raises $75 million in funding
By Kim Bhasin and BloombergFebruary 3, 2022
Washington Commanders new logo
Washington’s NFL team changes name to Commanders
By Kim Bhasin and BloombergFebruary 2, 2022
SKIMS doubles valuation to $3.2 billion
FinanceKim Kardashian’s underwear brand SKIMS doubles valuation to $3.2 billion
By Kim Bhasin and BloombergJanuary 27, 2022
Nike doubles down on the metaverse by buying a virtual sneaker company
The LedgerNike doubles down on the metaverse by buying a virtual sneaker company
By Kim Bhasin and BloombergDecember 13, 2021
Johnson and Johnson social media campaign
HealthJohnson & Johnson turn to influencers for help in reaching Gen-Z shoppers
By Riley Griffin, Kim Bhasin and BloombergNovember 16, 2021
An NFT issued by the musician Grimes plunges in value by 84% as celebrity-minted tokens struggle in the market
NFTs and CultureAn NFT issued by the musician Grimes plunges in value by 84% as celebrity-minted tokens struggle in the market
By Olga Kharif, Kim Bhasin and BloombergNovember 16, 2021
Nike is aiming to take its trademark protection into digital reality.
RetailNike files for 7 ‘virtual goods’ trademarks for branding in NFTs and video games like Fortnite
By Kim Bhasin and BloombergNovember 2, 2021
Forward Nneka Ogwumike #30 of the Los Angeles Sparks warms up before the game against the Seattle Storm at Staples Center on September 12, 2021
MPWWNBA players will now have access to free fertility testing
By Kim Bhasin and BloombergOctober 7, 2021
Rapper Nas builds on his portfolio by investing in cigars
FinanceRapper Nas builds on his portfolio by investing in cigars
By Kim Bhasin and BloombergAugust 25, 2021
Cleveland’s baseball team officially changes name to Guardians
Cleveland’s baseball team officially changes name to Guardians
By Kim Bhasin and BloombergJuly 23, 2021
Chipotle will raise average hourly wage to $15 as it launches hiring spree
RetailChipotle will raise average hourly wage to $15 as it launches hiring spree
By Kim Bhasin and BloombergMay 10, 2021
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Workplace Culture
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ placeholder alt text
By Preston ForeMay 19, 2026
Success
Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'placeholder alt text
By Preston ForeMay 20, 2026
Future of Work
Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympicsplaceholder alt text
By Mike Householder and The Associated PressMay 17, 2026
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