Keith Naughton

Stay informed with Keith Naughton’s coverage and analysis for Fortune.

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ROMULUS, MI – FEBRUARY 13: Ford CEO Jim Farley pats a Ford F-150 Lightning truck before announcing at a press conference that Ford Motor Company will be partnering with the world’s largest battery company, a China-based company called Contemporary Amperex Technology, to create an electric-vehicle battery plant in Marshall, Michigan, on February 13, 2023 in Romulus, Michigan. Part of a multi-billion dollar investment, the battery plant will provide approximately 2,500 jobs. (Photo by Bill Pugliano/Getty Images)

Ford slashes prices on its electric F-150 pickup truck by $10,000 to better compete against Tesla and GM

By Keith Naughton and Bloomberg

Ford

Ford exec arrested after his wife told police he assaulted her and threatened to burn 2 of her Hermes purses with a butane torch

By Keith Naughton, Chris Dolmetsch, and others

Ford CEO Jim Farley pats a Ford F-150 Lightning truck

Elon Musk’s Tesla price cuts could start a pricing war and turn EVs into commodities, Ford CEO Jim Farley says

By Keith Naughton, David Welch, and others

Hyundai Motor Co. vehicles sit on display for sale on the lot of the Keyes Hyundai dealership in the Van Nuys neighborhood of Los Angeles, California, U.S., on Saturday, Jan. 2, 2016. Ward’s Automotive Group is scheduled to release U.S. monthly total and domestic auto sales on Jan. 5. Photographer: Patrick T. Fallon/Bloomberg via Getty Images

Car dealers say high interest rates top issue holding back business: ‘How much can the consumer take?’

By Keith Naughton and Bloomberg

ROMULUS, MI – FEBRUARY 13: Ford CEO Jim Farley pats a Ford F-150 Lightning truck before announcing at a press conference that Ford Motor Company will be partnering with the world’s largest battery company, a China-based company called Contemporary Amperex Technology, to create an electric-vehicle battery plant in Marshall, Michigan, on February 13, 2023 in Romulus, Michigan. Part of a multi-billion dollar investment, the battery plant will provide approximately 2,500 jobs. (Photo by Bill Pugliano/Getty Images)

Battery maker says the cause of a fire in Ford’s hot-selling F-150 Lightning is ‘rare’

By Keith Naughton and Bloomberg

Personal Finance

New cars are now toys for the rich as average monthly payment doubles: ‘A new car in every American’s driveway is not the world we live in’

By David Welch, Keith Naughton, and others

ROMULUS, MI – FEBRUARY 13: Bill Ford, Executive Chairman of Ford Motor Company, announces at a press conference that Ford will be partnering with the worlds largest battery company, a China-based company called Contemporary Amperex Technology, to create an electric-vehicle battery plant in Marshall, Michigan, on February 13, 2023 in Romulus, Michigan. Part of a multi-billion dollar investment, the battery plant will provide approximately 2,500 jobs. (Photo by Bill Pugliano/Getty Images)

Ford is investing billions in an EV battery plant in Michigan, and it’s got a partner from China

By Keith Naughton, Gabrielle Coppola, and others

Ford workers standing under the shell of a car in a German factory.

Ford plans to cut more than 3,000 jobs in Europe and Germany will be hit hard, according to the union

By Monica Raymunt, Keith Naughton, and others

NEW YORK, NEW YORK – JULY 12: One of Ford’s autonomous-car partner Argo AI’s cars is displayed after a news conference with Jim Hackett, CEO of Ford, and Herbert Diess, CEO of VW, sit together on stage to announce a new partnership between the two auto giants on July 12, 2019 in New York City. Ford and Volkswagen announced new joint ventures on autonomous and electric vehicles which most experts believe is critical to the future of the auto industry both in Europe and America. VW will invest $2.6 billion in Ford’s autonomous-car partner Argo AI. (Photo by Spencer Platt/Getty Images)

Ford and Volkswagen pull the plug on robocar unit Argo AI in major setback to their self-driving plans

By Keith Naughton, Monica Raymunt, and others

Toyota CEO Akio Toyoda onstage at CES in 2020.

Toyota’s CEO cautions against electric vehicles hype, views them as just one option in his ‘department store’ of powertrains

By Keith Naughton and Bloomberg

DEARBORN, MI – MAY 19: Jim Farley, CEO of Ford Motor Company, poses with the new all-electric F-150 Lightning performance truck at its reveal at Ford World Headquarters on May 19, 2021 in Dearborn, Michigan. The truck will be built at the all-new Ford Rouge Electric Vehicle Center in Dearborn starting in the Spring of 2022. (Photo by Bill Pugliano/Getty Images)

After Fedex CEO flags a ‘worldwide recession’, it’s Ford’s turn to freak out the market with a warning that inflation is a $1 billion problem

By Keith Naughton and Bloomberg

Ford CEO Jim Farley

Ford is planning to cut up to 8,000 jobs to fund push into EV market

By Keith Naughton, Edward Ludlow, and others

Ford electric vehicles

Ford is spending $20 billion over the next decade on electric vehicles

By Keith Naughton, Edward Ludlow, and others

CHICAGO, ILLINOIS – MAY 19: A sign hangs outside of a Walmart store on May 19, 2020 in Chicago, Illinois. Walmart reported a 74% increase in U.S. online sales for the quarter that ended April 30, and a 10% increase in same store sales for the same period as the effects of the coronavirus helped to boost sales. (Photo by Scott Olson/Getty Images)

Walmart teams up with Ford and Argo to bring self-driving delivery service to the U.S.

By Keith Naughton and Bloomberg

IRVINE, CA – OCTOBER 26: General view of the Ford Motor Company Los Angeles Regional Offices on October 26, 2020 in Irvine, California.

Ford adds a van to its lineup of electric vehicles

By Keith Naughton, Edward Ludlow, and others