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Keith Naughton

Stay informed with Keith Naughton’s coverage and analysis.

auto dealer
Economy
U.S. auto delinquencies have jumped 50% from 15 years ago
By Miguel Ambriz, Keith Naughton and BloombergOctober 17, 2025
Ford CEO says rare earth supply is ‘day to day’ after plant halt
Finance
Ford CEO says rare earth supply is ‘day to day’ after plant halt
By Keith Naughton, Matthew Miller and BloombergJune 13, 2025
Happy salesman showing cars to a couple at the dealership
Politics
GM, Hyundai sales jump as Trump tariff fears spur car buying
By David Welch, Keith Naughton, Gabrielle Coppola and BloombergApril 1, 2025
Car Prices Are Poised for $12,000 Surge on Trump’s New Tariffs
Tech
Car Prices Are Poised for $12,000 Surge on Trump’s New Tariffs
By Bloomberg and Keith NaughtonMarch 3, 2025
A Ford F-150 Lightning electric pickup truck is displayed for sale at a Ford dealership
Tech
Ford’s F-150 Lightning is falling behind Tesla’s Cybertruck in deepening EV crisis
By Bloomberg and Keith NaughtonFebruary 5, 2025
Rivian car surrounded by people
Finance
Volkswagen throws struggling Rivian a lifeline with $5 billion investment
By Keith Naughton, Kara Carlson and BloombergJune 25, 2024
Ford’s EV push slows again as F-150 Lightning shipments halted over quality issue
Tech
Ford’s EV push slows again as F-150 Lightning shipments halted over quality issue
By Keith Naughton and BloombergFebruary 24, 2024
Ford CEO Jim Farley holding his hands together, as if he was praying for people to buy more Mach-E cars
Tech
Ford is slashing prices for electric cars after sales took a nosedive last month
By Keith Naughton and BloombergFebruary 20, 2024
Jim Farley
Retail
Ford sees ‘ultimate competition’ of Chinese EVs and affordable Tesla models as it projects $5.5 billion loss in battery-powered unit
By Keith Naughton and BloombergFebruary 7, 2024
Ford reduces workers on F-150 Lightning as demand for electric vehicles continues to weaken
Tech
Ford reduces workers on F-150 Lightning as demand for electric vehicles continues to weaken
By Keith Naughton and BloombergJanuary 19, 2024
Shawn Fain
Leadership
The UAW scores another raise for non-union members as Nissan gives a 10% raise to 9,000 American factory workers
By Keith Naughton and BloombergNovember 20, 2023
Ford reaches tentative deal with striking autoworkers, marking a huge breakthrough in a work stoppage that’s cost the industry billions
Leadership
Ford reaches tentative deal with striking autoworkers, marking a huge breakthrough in a work stoppage that’s cost the industry billions
By Keith Naughton, David Welch, Gabrielle Coppola and BloombergOctober 25, 2023
UAW will use tactics GM, Ford, Stellantis ‘have never seen before’ if deal not reached, says union leader
Finance
UAW will use tactics GM, Ford, Stellantis ‘have never seen before’ if deal not reached, says union leader
By David Welch, Keith Naughton and BloombergSeptember 14, 2023
With deadline looming, autoworkers union says it’s ready to strike ‘in a way they have never seen before’
Success
With deadline looming, autoworkers union says it’s ready to strike ‘in a way they have never seen before’
By David Welch, Keith Naughton and BloombergSeptember 13, 2023
SoftBank places big bet autonomous trucks will ‘fundamentally change’ supply chains
Tech
SoftBank places big bet autonomous trucks will ‘fundamentally change’ supply chains
By Keith Naughton, David Welch and BloombergSeptember 7, 2023
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Most Popular
AI
Power companies are using eminent domain to seize land for data centers as 70% of Americans say not in my backyardplaceholder alt text
By Aaron Walayat and The ConversationJuly 19, 2026
AI
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimisticplaceholder alt text
By Jason MaJuly 18, 2026
Success
Red Lobster’s 37-year-old CEO waited tables before joining the C-suite—he says it was a crash course in managing ‘difficult people and situations’placeholder alt text
By Preston ForeJuly 19, 2026
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