Keith Naughton
Stay informed with Keith Naughton’s coverage and analysis.
RetailFord slashes prices on its electric F-150 pickup truck by $10,000 to better compete against Tesla and GM
By Keith Naughton and BloombergJuly 17, 2023
LeadershipFord exec arrested after his wife told police he assaulted her and threatened to burn 2 of her Hermes purses with a butane torch
By Keith Naughton, Chris Dolmetsch and BloombergJuly 11, 2023
FinanceElon Musk’s Tesla price cuts could start a pricing war and turn EVs into commodities, Ford CEO Jim Farley says
By Keith Naughton, David Welch and BloombergApril 21, 2023
FinanceCar dealers say high interest rates top issue holding back business: ‘How much can the consumer take?’
By Keith Naughton and BloombergApril 1, 2023
By Keith Naughton and BloombergFebruary 27, 2023
Personal FinanceNew cars are now toys for the rich as average monthly payment doubles: ‘A new car in every American’s driveway is not the world we live in’
By David Welch, Keith Naughton and BloombergFebruary 14, 2023
TechFord is investing billions in an EV battery plant in Michigan, and it’s got a partner from China
By Keith Naughton, Gabrielle Coppola, Edward Ludlow and BloombergFebruary 13, 2023
FinanceFord plans to cut more than 3,000 jobs in Europe and Germany will be hit hard, according to the union
By Monica Raymunt, Keith Naughton and BloombergJanuary 23, 2023
FinanceFord and Volkswagen pull the plug on robocar unit Argo AI in major setback to their self-driving plans
By Keith Naughton, Monica Raymunt and BloombergOctober 27, 2022
TechToyota’s CEO cautions against electric vehicles hype, views them as just one option in his ‘department store’ of powertrains
By Keith Naughton and BloombergOctober 2, 2022
FinanceAfter Fedex CEO flags a ‘worldwide recession’, it’s Ford’s turn to freak out the market with a warning that inflation is a $1 billion problem
By Keith Naughton and BloombergSeptember 20, 2022
By Keith Naughton, Edward Ludlow and BloombergJuly 20, 2022
By Keith Naughton, Edward Ludlow and BloombergFebruary 1, 2022
By Keith Naughton and BloombergSeptember 15, 2021
By Keith Naughton, Edward Ludlow and BloombergNovember 12, 2020
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