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Keith Naughton

Stay informed with Keith Naughton’s coverage and analysis.

Ford slashes prices on its electric F-150 pickup truck by $10,000 to better compete against Tesla and GM
Retail
Ford slashes prices on its electric F-150 pickup truck by $10,000 to better compete against Tesla and GM
By Keith Naughton and BloombergJuly 17, 2023
Ford
Leadership
Ford exec arrested after his wife told police he assaulted her and threatened to burn 2 of her Hermes purses with a butane torch
By Keith Naughton, Chris Dolmetsch and BloombergJuly 11, 2023
Ford CEO Jim Farley pats a Ford F-150 Lightning truck
Finance
Elon Musk’s Tesla price cuts could start a pricing war and turn EVs into commodities, Ford CEO Jim Farley says
By Keith Naughton, David Welch and BloombergApril 21, 2023
Car dealers say high interest rates top issue holding back business: ‘How much can the consumer take?’
Finance
Car dealers say high interest rates top issue holding back business: ‘How much can the consumer take?’
By Keith Naughton and BloombergApril 1, 2023
Battery maker says the cause of a fire in Ford’s hot-selling F-150 Lightning is ‘rare’
Tech
Battery maker says the cause of a fire in Ford’s hot-selling F-150 Lightning is ‘rare’
By Keith Naughton and BloombergFebruary 27, 2023
New cars are now toys for the rich as average monthly payment doubles: ‘A new car in every American’s driveway is not the world we live in’
Personal Finance
New cars are now toys for the rich as average monthly payment doubles: ‘A new car in every American’s driveway is not the world we live in’
By David Welch, Keith Naughton and BloombergFebruary 14, 2023
Ford is investing billions in an EV battery plant in Michigan, and it’s got a partner from China
Tech
Ford is investing billions in an EV battery plant in Michigan, and it’s got a partner from China
By Keith Naughton, Gabrielle Coppola, Edward Ludlow and BloombergFebruary 13, 2023
Ford workers standing under the shell of a car in a German factory.
Finance
Ford plans to cut more than 3,000 jobs in Europe and Germany will be hit hard, according to the union
By Monica Raymunt, Keith Naughton and BloombergJanuary 23, 2023
Ford and Volkswagen pull the plug on robocar unit Argo AI in major setback to their self-driving plans
Finance
Ford and Volkswagen pull the plug on robocar unit Argo AI in major setback to their self-driving plans
By Keith Naughton, Monica Raymunt and BloombergOctober 27, 2022
Toyota CEO Akio Toyoda onstage at CES in 2020.
Tech
Toyota’s CEO cautions against electric vehicles hype, views them as just one option in his ‘department store’ of powertrains
By Keith Naughton and BloombergOctober 2, 2022
After Fedex CEO flags a ‘worldwide recession’, it’s Ford’s turn to freak out the market with a warning that inflation is a $1 billion problem
Finance
After Fedex CEO flags a ‘worldwide recession’, it’s Ford’s turn to freak out the market with a warning that inflation is a $1 billion problem
By Keith Naughton and BloombergSeptember 20, 2022
Ford CEO Jim Farley
Finance
Ford is planning to cut up to 8,000 jobs to fund push into EV market
By Keith Naughton, Edward Ludlow and BloombergJuly 20, 2022
Ford electric vehicles
Ford is spending $20 billion over the next decade on electric vehicles
By Keith Naughton, Edward Ludlow and BloombergFebruary 1, 2022
Walmart teams up with Ford and Argo to bring self-driving delivery service to the U.S.
Retail
Walmart teams up with Ford and Argo to bring self-driving delivery service to the U.S.
By Keith Naughton and BloombergSeptember 15, 2021
Ford adds a van to its lineup of electric vehicles
Tech
Ford adds a van to its lineup of electric vehicles
By Keith Naughton, Edward Ludlow and BloombergNovember 12, 2020
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