Kroger Is Upping Its Advertising GameNaming creative advertising agency DDB, as the grocer wraps its arms around an omnichannel future.
Sweat Marketing: Lululemon's Tie-In With Barry's BootcampThere's no better publicity than an attractive, fit person walking down the street wearing a branded product.
Online Bra Destination ThirdLove Opens Concept Store in New YorkAs body-positive lingerie industry makes further strides amid zeitgeist of inclusiveness.
How Are You Celebrating National Ice Cream Day? Here Are Some Ideas.Sundaes for dogs, a triple-layer-s'more-mochi mash-up with fashion, and chocolate-caramel-potato-chip-cupcake cones to benefit school gardens.
Technology Sales Shine in a $52.96 billion Back-to-School SeasonIn the next six weeks, $6.1 billion in computer and hardware sales for college students are forecast, a 38.6% increase from 2018.
McDonald's Envies Chick-fil-A's Fried Chicken SandwichAcknowledging the golden arches' low-price approach isn't sustainable against premium fast-food competition.
The Global Fashion Industry Designs a Sustainable FutureFighting climate change, while catering to eco-conscious customers.
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