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Don Reisinger

Stay informed with Don Reisinger’s coverage and analysis for Fortune.

    Page 85 of 100

  • <h1>Mac Pro</h1>
It had been a while since users of Apple&#8217;s top-of-the-line desktops had something truly new to cheer. A very long while: the current &#8220;cheese grater&#8221; design dates back to before Apple made the switch to Intel-based CPUs in 2006. So it was a treat to meet an all-new design for the desktop line. &#8220;This product is so cool,&#8221; said Apple&#8217;s Phil Schiller, &#8220;I&#8217;m going to go over the top.&#8221; Then the lights dimmed and a dramatic video introduced the radical new design.
Taking up one-eighth the volume of current Mac Pros, the new machines are black and cylindrical. They look like a cross between a trash can and a bear canister &#8212; but much sleeker. &#8220;Can&#8217;t innovate anymore my ass,&#8221; Schiller said to raucous applause before unspooling an impressive list of technical specifications. He didn&#8217;t reveal a price, but said the machines would be made in the USA and become available later this year.Tech

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