• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

2

OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation

3

‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion

1

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

2

OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation

3

‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
TechBest Companies

Apple Rumor Roundup: Read All the Speculation Here

By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
March 27, 2017, 1:25 PM ET
Add Fortune on Google for similar content.

Keeping up with the deluge of rumors about Apple is difficult, but now there’s one place to track them all. Below, you’ll find a list that we’ll update throughout the year of the latest speculation about Apple’s (AAPL) iPhone, iPad, Mac, and more.

Currently, much of the talk about Apple centers on its plans for a rumored updated iPhone later this year. There’s also speculation that Apple could announce some new iPads and new Macs. Meanwhile, Apple will be holding its annual Worldwide Developers Conference later this year, where new iOS and macOS operating systems are expected to debut.

Get Data Sheet, Fortune’s technology newsletter

Read on for all the latest rumors about Apple hardware, software, and more:

(Last updated: March 27, 2017)

iPhone

  • Apple is said to be moving forward with a curved-screen iPhone this year. The device will reportedly premiere alongside the expected iPhone 7s and iPhone 7s Plus, which are said to include only minor updates over last year’s iPhone 7 models. (Apple’s Curved iPhone Is Coming This Year)
  • Apple’s curved-screen iPhone may not include new features beyond what’s in its predecessor. Instead, the curves could simply be cosmetic to add a little design flair. (Apple’s Next iPhone’s Screen Curves Might Disappoint)
  • The curved-screen iPhone, which could be known as iPhone 8 or iPhone X, may feature an all-glass design and wireless charging, among other features. (Apple Is Said to Have These Big Plans for its Next iPhone)
  • In addition to the iPhone 8 or iPhone X name, Apple is considering another moniker: iPhone Edition. (Apple’s Rumored iPhone Could Have a New Name)

iPad

  • Apple is reportedly planning to unveil a new, 10.5-inch iPad Pro version. (Apple Could Be Adding a Third Screen Size to its iPad Lineup)
  • The event to unveil the new 10.5-inch iPad alongside new iPad Pro units may be in early April. (Here’s Why Apple Could Unveil its New iPads)

Mac

  • Apple hasn’t said much about its future plans for Mac desktop computers, but CEO Tim Cook said late last year that new “and great” models, including iMacs, will be coming within several months. (Tim Cook Promises New and ‘Great’ Mac Desktops)

Apple Watch

  • Apple has filed a patent application for an Apple Watch that is substantially thinner than the current model. (Why the Chunky Apple Watch Might Soon Be Thinner)
  • Could Apple bundle some new features in its Apple Watch watchband? That question has arisen after the company secured a patent for a technology that would let it move certain Apple Watch features from the watch case, like processors, to the watchband. (Some Big Changes Could Be Coming to Apple Watch)

iOS

  • Apple has remained quiet about its future plans for its iOS operating system, but it is said to be working on a new mobile operating system called iOS 11 that would be unveiled at Worldwide Developers Conference in June. (Apple Is Making a Big Change to WWDC This Year)

macOS

  • What’s next for Apple’s desktop operating system, macOS? Apple is expected to announce an updated operating system at its Worldwide Developers Conference. The company may make the new version of its operating system available to developers soon after. (Apple Is Making a Big Change to WWDC This Year)

Apple TV

  • Apple is working on a new, fifth-generation Apple TV set-top box that could come with support for Ultra HD video streaming, a feature that isn’t available in the current version, and better color accuracy than its predecessor. (Apple Could Be Testing New Hardware for In-Home Entertainment)

Apple Music

  • Apple plans to expand the video library available through its Apple Music streaming app. Specifically, the company’s executives are said to be holding discussions with Hollywood studios to acquire more content. (Apple Can’t Seem to Cut a Deal with Hollywood)
  • Apple may also go it alone and develop a wide range of original content like Netflix does to expand its streaming business. (Apple Is Planning to Take a Bite Out of Netflix, Spotify With Original TV)

Miscellaneous Apple Rumors

  • Apple has formed a team to work on augmented reality technologies. The first of those may find its way into the next iPhone’s camera, and allow users to change the depth-of-field of images and enhance the look and feel of their photos. (Apple Could Be Investing Heavily in This Technology)
  • The iPhone maker is rumored to be working with lens-maker Zeiss on new smart glasses that would provide people wearing them with information through virtual graphics that appear to be overlaid on top of the real world. (Apple Could Be Planning Snazzy Smart Glasses)
About the Author
By Don Reisinger
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Tech

orson
CommentaryOpenAI
We got California to intervene about OpenAI’s corporate switch from nonprofit status. It’s time for the SEC to come to the table
By Orson Aguilar and Catherine BracyJuly 22, 2026
30 minutes ago
A woman observes stock trends on her smartphone while a computer screen displays financial graphs.
NewslettersCFO Daily
Beyond SpaceX: Why great IPOs depend on more than first-day demand
By Sheryl EstradaJuly 22, 2026
37 minutes ago
Arrakis cofounder and CEO Rafael Quintanilla.
Startups & VentureVenture Capital
Exclusive: Arrakis, betting AI’s biggest payoff is in industrial sectors not office work, emerges from stealth with $38 million in venture funding
By Jeremy KahnJuly 22, 2026
60 minutes ago
ls
Commentarybooks
Confessions of an award-winning AI memoirist — the ‘slop’ debate isn’t really about good writing, and you know it
By Luke StoffelJuly 22, 2026
1 hour ago
b
Commentarythe future of work
Manpower President: The future of work question that even CEOs can’t answer
By Becky FrankiewiczJuly 22, 2026
1 hour ago
nela
Successdisruption
Exclusive: Stanford and ADP have new payroll data on Gen Z women losing ground to men in the job market—and AI isn’t the main culprit
By Nick LichtenbergJuly 22, 2026
2 hours ago

Most Popular

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
Success
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
By Sasha RogelbergJuly 20, 2026
2 days ago
OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation
Cybersecurity
OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation
By Jeremy Kahn and Emily ForliniJuly 21, 2026
17 hours ago
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
Success
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
By Sydney LakeJuly 20, 2026
2 days ago
Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
AI
Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
By Eva RoytburgJuly 21, 2026
21 hours ago
Despite a $156 million contract, Knicks star Jalen Brunson still calls his parents for financial advice any time he makes a big purchase
Success
Despite a $156 million contract, Knicks star Jalen Brunson still calls his parents for financial advice any time he makes a big purchase
By Emma BurleighJuly 21, 2026
22 hours ago
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
AI
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
By Jason MaJuly 18, 2026
4 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.