• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind

2

The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow

3

Spain lifted the World Cup, but the IRS still gets a cut of its $50 million pay day as players, coaches and refs all face complex U.S. “jock taxes”

1

The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind

2

The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow

3

Spain lifted the World Cup, but the IRS still gets a cut of its $50 million pay day as players, coaches and refs all face complex U.S. “jock taxes”
TechWorld's Most Admired Companies

Apple’s Rumored iPhone Could Have a New Name

By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
March 11, 2017, 9:13 AM ET
The Allen & Co. Media And Technology Conference
Tim Cook, chief executive officer of Apple Inc., gestures while arriving for the morning session of the Allen & Co. Media and Technology Conference in Sun Valley, Idaho, U.S., on Wednesday, July 6, 2016. Billionaires, chief executive officers, and leaders from the technology, media, and finance industries gather this week at the Idaho mountain resort conference hosted by investment banking firm Allen & Co. Photographer: David Paul Morris/Bloomberg via Getty ImagesDavid Paul Morris—Bloomberg/Getty Images
Add Fortune on Google for similar content.

It’s been a somewhat quiet week for Apple.

Over the last several days, Apple has been the topic of countless rumors—most centered on its plans for the next iPhone and even what it might call the handset. And speculation has run rampant after CEO Tim Cook was spotted having dinner this week with Google CEO Sundar Pichai.

This is Fortune’s weekly roundup of the biggest Apple news this week. To see last week’s roundup, click here.

And of course, the week wouldn’t be complete with at least some speculation over what Apple might call a rumored handset the company has planned that could commemorate the iPhone’s 10th anniversary.

Still, Apple (AAPL) has remained silent all week, leaving all the speculation and guesswork to the rumor mill. But that doesn’t mean it was a dull week for Apple. In fact, it shed a bit more light on what the future might look like for the company’s critical handset division.

Get Data Sheet, Fortune’s technology newsletter

Check out this week’s roundup of Apple news:

  1. Apple is rumored to be working on a big new iPhone update that could feature an all-glass design, curved screen, and wireless charging, among other features. The device has been rumored to be named the iPhone 8 or iPhone X. But a new report this week says Apple might actually call it the iPhone Edition. And although it’s believed it will come with an all-glass design, the new report this week suggests Apple is considering other options, including a white ceramic design.
  2. Apple is reportedly fighting legislation across the U.S. that would require it to provide third-party companies with manuals and diagnostic tools to allow them to fix broken iPhones. Apple says the legislation could cause hacking problems, but proponents of the legislation say so-called “right to repair” laws would give consumers more options and perhaps reduce costs on expensive product repairs. The bill would cover all electronics and certain landscaping equipment. Other companies aside from Apple also oppose the legislation.
  3. Here’s a sense of the iPhone’s popularity. There are now more than 700 million iPhones currently in use worldwide, and that figure is set to grow in the coming years, according to BMO Capital Markets analyst Tim Long. That figure includes more than 200 million second-hand iPhones.
  4. Late Apple co-founder Steve Jobs believed the Genius Bar concept where people go into Apple retail stores and get help with their products was “idiotic,” according to former Apple retail chief Ron Johnson. Jobs feared that the tech support areas in Apple stores would be staffed by “geeks.” Johnson ultimately won the argument and Jobs eventually called the Genius Bar one of the better features in the Apple Store.
  5. If you have some cash burning a hole in your pocket, check out luxury fashion designer Louis Vuitton’s new iPhone case. The Golden Crocodile Leather Eye-Trunk iPhone case is now on sale for $5,500. It resembles a trunk that could be used to store clothes and is designed to pay tribute to Louis Vuitton’s “origins as a trunk designer,” the company said.

For more about Tim Cook, watch:

One more thing…What did Apple CEO Tim Cook and Google CEO Sundar Pichai discuss at their private dinner this week? That’s the question on many people’s minds, and at least so far, the companies—and their chief executives—aren’t saying.

About the Author
By Don Reisinger
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Tech

t
EnergyWhite House
Trump promises cheaper power from data centers. Analysts say bills could jump 40%
By Josh Boak, Matthew Daly and The Associated PressJuly 24, 2026
1 hour ago
sk
LawSouth Korea
South Korea’s ‘divorce of the century’ results in order for SK chair to pay ex-wife $640 million
By The Associated PressJuly 24, 2026
2 hours ago
brockman speaks on stage
AIOpenAI
OpenAI’s president suggests AI labs are struggling to control AI models in wake of its own models going rogue and hacking another company
By Emily ForliniJuly 24, 2026
2 hours ago
craig
CommentaryPharmaceutical Industry
Big pharma’s patent cliff meets a new biotech Cold War: We need to outrun China, not outlaw it
By Craig GarthwaiteJuly 24, 2026
2 hours ago
Three people sitting on stairs
Startups & VentureTerm Sheet
Neo raises $100 million to hunt the zombie AI agents haunting your company
By Amanda GerutJuly 24, 2026
2 hours ago
tim
Commentarysmartphones and mobile devices
NYU Stern pricing expert: There’s a hidden ‘AI tax’ hitting Apple, Dell — and your next phone
By Srikanth JagabathulaJuly 24, 2026
3 hours ago

Most Popular

The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
Real Estate
The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
By Nick LichtenbergJuly 22, 2026
2 days ago
The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow
Economy
The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow
By Sasha RogelbergJuly 23, 2026
23 hours ago
Spain lifted the World Cup, but the IRS still gets a cut of its $50 million pay day as players, coaches and refs all face complex U.S. “jock taxes”
Personal Finance
Spain lifted the World Cup, but the IRS still gets a cut of its $50 million pay day as players, coaches and refs all face complex U.S. “jock taxes”
By Joshua HongJuly 23, 2026
1 day ago
Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for
Big Tech
Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for
By Sydney LakeJuly 23, 2026
1 day ago
Current price of oil as of July 23, 2026
Personal Finance
Current price of oil as of July 23, 2026
By Joseph HostetlerJuly 23, 2026
1 day ago
Scott Bessent casually says the U.S. has more than $1 trillion in gold—and that it doesn’t matter for the dollar
Economy
Scott Bessent casually says the U.S. has more than $1 trillion in gold—and that it doesn’t matter for the dollar
By Sasha RogelbergJuly 22, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.