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Photo of Sasha Rogelberg
Sasha Rogelberg
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Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.

Stephan Winkelmann, wearing a dark blue suit, speaks in front of a black background with the Lamborghini logo on it.
RetailLamborghini is selling a record number of cars—but tariffs are eating its profits
By Sasha RogelbergMarch 19, 2026
Bill Gurley sits onstage with his arms resting on his knees.
InvestingBenchmark’s Bill Gurley: the AI bubble is about to burst—and a reset is coming
By Sasha RogelbergMarch 17, 2026
Photo of Elon Musk
Politics‘No, we didn’t’: DOGE staffer admits Elon Musk’s cost-cutting agency failed to reduce the federal deficit
By Sasha RogelbergMarch 16, 2026
Kecia Steelman wears a dark pinstripe suit and gestures with her hands while speaking.
C-SuiteUlta Beauty CEO says when you get passed up for career opportunities ‘you can either choose to be bitter or you can be better’
By Sasha RogelbergMarch 15, 2026
America’s math and reading scores tanked after schools ditched textbooks for screens—and AI could worsen the brain rot
AIAmerica’s math and reading scores tanked after schools ditched textbooks for screens—and AI could worsen the brain rot
By Sasha RogelbergMarch 14, 2026
A man with a grocery cart peruses a dairy aisle in Costco.
LawAmericans are demanding refunds from the $180 billion in tariffs they paid for, and they’re suing companies like Costco to make it happen
By Sasha RogelbergMarch 13, 2026
Julie Sweet, in front of a navy blue background, points with one hand.
Future of Work‘If you want to get promoted, you’ve got to do the things that we do’: Accenture CEO says failure to use AI will cost workers a promotion—or their job
By Sasha RogelbergMarch 13, 2026
A man stands amidst a field of corn.
EconomyFertilizer prices soar as Strait of Hormuz tensions rise—forcing U.S. farmers to rethink spring planting
By Sasha RogelbergMarch 12, 2026
Elon Musk looks down with one hand pressed to his mouth.
AI‘Proceed with caution’: Elon Musk offers warning after Amazon reportedly had mandatory meeting to address ‘high blast radius’ and AI-related incidents
By Sasha RogelbergMarch 11, 2026
Photo of Stephen Miller
EconomyTrump’s immigration crackdown is backfiring by hurting the U.S.-born workers it was meant to help, data shows
By Sasha RogelbergMarch 10, 2026
A woman in an orange shirt sits by a computer with her fingers rubbing her temples.
AI‘AI brain fry’ is real — and it’s making workers more exhausted, not more productive, new study finds
By Sasha RogelbergMarch 10, 2026
A woman in a red coat holds up a sign that says, “Shouldn’t hurt to be a nurse.”
EconomyHealth care has been propping up a shaky labor market. For the first time in over four years, the sector shed thousands of jobs
By Sasha RogelbergMarch 9, 2026
A boy sits at a cluttered desk with headphones on, looking at an iPad.
RetailGen Alpha’s economic influence is ‘enormous’—From side hustles and bankrolling from their parents, they’ve surpassed $100 billion in spending power
By Sasha RogelbergMarch 7, 2026
Brandon Lutnick, chairman of Cantor Fitzgerald, sits in a white chair wearing a suit and speaking.
BankingMeet the quiet winners of the Supreme Court tariff ruling: hedge funds creating a $100 billion market snapping up rights to importers’ tariff refunds
By Sasha RogelbergMarch 7, 2026
Scott Bessent, speaking into a microphone, raises one hand next to his face.
EconomyCBO highlights the good news in Trump’s lost tariff revenue hiking the deficit by $2 trillion: Lower inflation and unemployment—and higher GDP
By Sasha RogelbergMarch 6, 2026
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