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Sasha Rogelberg

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Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.

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Politics
Anthropic and OpenAI waged a $27 million proxy war in a Manhattan congressional race. The winner told them both to get lost
By Sasha RogelbergJune 26, 2026
A man pumps his car with gas.
Economy
U.S. companies swallowed the oil shock. They’re not sure they can do it again
By Sasha RogelbergJune 25, 2026
A college graduate in regalia rests his chin in his hand.
Future of Work
Gen Z graduates are blaming AI for their unemployment woes when they should be looking somewhere else
By Sasha RogelbergJune 25, 2026
UPS workers process boxes in a sorting facility.
North America
UPS is shelling out nearly $50 million on temperature-controlled facilities to meet the booming demand for GLP-1 deliveries
By Sasha RogelbergJune 23, 2026
Photo of Fiona Fung
Workplace Culture
Anthropic engineering head says Claude Code made employees’ work a ‘lonely experience’—and it could hint at Big Tech’s bigger morale problem
By Sasha RogelbergJune 23, 2026
A man holds a grocery basket and walks down the aisle of a store.
Retail
Your ‘proteinmaxxing’ is creating a whey shortage that’s ratcheting up prices and leaving snack companies to eat costs or make recipes worse
By Sasha RogelbergJune 21, 2026
Sam Altman looks down and to the side, frowning.
AI
Sam Altman was ‘0%’ excited to be a CEO of a public company—but OpenAI is taking steps to compete in the AI IPO blitz anyway
By Sasha RogelbergJune 19, 2026
Pete Hegseth and Emil Michael walk next to each other.
AI
The Pentagon claims a 1,775% boost in AI use is paying off the DOGE promise a year later—but adoption is still under 50%
By Sasha RogelbergJune 19, 2026
Mark Zuckerberg speaks and holds both hands up while standing in front of a purple background.
Economy
Tokens are getting cheaper, but companies are spending even more on AI as a result, top economist warns
By Sasha RogelbergJune 17, 2026
A man sits at a red checkerboard table with a Tiffany-style Pizza Hut lamp hanging above him.
Retail
Pizza Hut is getting the private equity treatment in a $2.7 billion deal as its owner offloads the brand that defined 1990s dining nostalgia
By Sasha RogelbergJune 16, 2026
A woman wearing a hat and scarf holds a sign that says, "Don't let data centers drain us."
Politics
Data center hate is snowballing, and construction setbacks in the first three months of 2026 have already exceeded last year’s, report finds
By Sasha RogelbergJune 16, 2026
Bryan Catanzaro sits in a gray chair in front of a blue and green background.
AI
‘The cost of compute is far beyond the costs of the employee’: Nvidia executive says right now AI is more expensive than paying human workers
By Sasha RogelbergJune 14, 2026
Bret Johnsen looks up, smiling, as he claps his hands.
C-Suite
SpaceX CFO Bret Johnsen quietly engineered its historic IPO and became an overnight billionaire
By Sasha RogelbergJune 13, 2026
Elon Musk stands behind the Nasdaq opening bell and in front of a "SpaceX" background.
Future of Work
Despite his new trillionaire status, Elon Musk says money ‘will stop being relevant’ in the future because of AI
By Sasha RogelbergJune 12, 2026
A person holds an iPhone as someone next to them points at the screen.
Economy
You can blame America’s plummeting fertility rate on the iPhone, study finds: ‘People are all depressed and alone and doomscrolling’
By Sasha RogelbergJune 12, 2026
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Law
Former CIA official found with $40 million in gold bars for 'work-related expenses' reaches tentative plea deal placeholder alt text
By The Associated PressSeptember 12, 2026
Economy
Amazon workers on food stamps have tripled despite its record revenue—and it’s just the latest evidence of the new economy of shrinking labor sharesplaceholder alt text
By Sasha RogelbergSeptember 13, 2026
Workplace Culture
Jamie Dimon runs JPMorgan’s 300,000 employees—but says it beats rivals by fighting in Navy SEAL-sized teamsplaceholder alt text
By Marco Quiroz-GutierrezSeptember 12, 2026
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