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Photo of Sasha Rogelberg
Sasha Rogelberg
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Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.

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EnergyElon Musk warns the U.S. could soon be producing more chips than we can turn on. And China doesn’t have the same issue
By Sasha RogelbergMarch 29, 2026
Jensen Huang looks to his right while onstage at Nvidia GTC.
InvestingOne AI bubble has already burst. The next one—a ‘rare’ kind—is still growing, economist warns
By Sasha RogelbergMarch 29, 2026
Steve Wozniak speaks into a microphone, raising his palm in the air.
Big TechApple cofounder Steve Wozniak admits he’s ‘disappointed a lot’ by AI and hardly uses it: ‘They just sound too dry and too perfect’
By Sasha RogelbergMarch 27, 2026
Pete Hegseth speaks behind a podium as Donald Trump watches behind him.
EconomyMark Zandi warns recession odds are creeping toward 50%, and the Iran war could launch us into economic turmoil by midyear
By Sasha RogelbergMarch 25, 2026
A man in a green ERO vest walks through an airport terminal.
PoliticsICE agents can make twice the salary of TSA employees—and economists warn their pay is more ‘shutdown proof’ than other government jobs
By Sasha RogelbergMarch 24, 2026
Aravind Srinivas, wearing a white sweater, lifts both of his arms in front of him.
Future of WorkPerplexity CEO says AI layoffs aren’t so bad because people hate their jobs anyways: ‘That sort of glorious future is what we should look forward to’
By Sasha RogelbergMarch 24, 2026
Brian Niccol speaks and gestures in front of a blue and green background.
C-SuiteStarbucks CEO admits the chain ‘ran like a manufacturing facility’
By Sasha RogelbergMarch 23, 2026
A Homeland Security Investigations federal agent stands at an airport security checkpoint.
PoliticsLargest federal workers union warns ICE agents are not trained to replace TSA and putting them in airports ‘does not fill a gap. It creates one’
By Sasha RogelbergMarch 23, 2026
Donald Trump, standing behind a podium, frowns and points a finger upward.
Economy‘Almost exactly offsetting the boost’: Higher gasoline prices this year could wipe out tax refunds from Trump’s One Big Beautiful Bill Act
By Sasha RogelbergMarch 22, 2026
Geoffrey Hinton standing in front of a white and grey background.
AI‘Godfather of AI’ says tech companies aren’t concerned with the AI endgame. They’re focused on short-term profits instead
By Sasha RogelbergMarch 21, 2026
A man walks between two luxury cars with the skyline of Dubai in the background.
RetailThe Middle East is one of the world’s fastest growing luxury markets—and the war in Iran may cut its sales in half, analysts say
By Sasha RogelbergMarch 20, 2026
Jerome Powell, wearing a suit, looks ahead with his brow furrowed.
EconomyEconomists agree: You’re not crazy for feeling like the rich get richer, and the poor are doing worse. Welcome to the ‘K-shaped economy’
By Sasha Rogelberg, Eva Roytburg and Nick LichtenbergMarch 20, 2026
Stephan Winkelmann looks forward. He is wearing a suit.
EnergyLamborghini CEO says ‘disappointing’ EV charging infrastructure contributed to no demand for the luxury automaker’s all-electric line
By Sasha RogelbergMarch 20, 2026
Elon Musk, wearing a DOGE shirt and hat, puts one hand to the brim of the hat as he stands in the Oval Office.
LawDOGE cancelled a $349,000 grant to replace a museum’s HVAC after ChatGPT flagged it as DEI, court documents show
By Sasha RogelbergMarch 19, 2026
Ted Cruz stands and looks down at Donald Trump sitting at his desk in the Oval Office.
EconomyThe Trump Administration’s proposed capital gains tax cut could add nearly $1 trillion to the national debt within the decade, think tank warns
By Sasha RogelbergMarch 19, 2026
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