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Photo of Sasha Rogelberg
Sasha Rogelberg
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Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.

A Starbucks barista stands behind a cash register.
RetailStarbucks’ game plan to roll out AI chatbots at cafés could serve as a ‘litmus test’ for the industry, analyst says
By Sasha RogelbergApril 11, 2026
Three people sit behind a desk and look at the phone screen of the person in the middle.
Future of WorkMeet ‘trendslop,’ the new, AI-fueled scourge of workplace consultants everywhere
By Sasha RogelbergApril 10, 2026
Willie Walsh, wearing a blue suit, looks to his right with his mouth slightly open.
EnergyJet fuel supply disruptions are comparable to 9/11 and could take months to replenish even if Hormuz Strait is reopening, airline trade group warns
By Sasha RogelbergApril 9, 2026
Jamie Dimon, in front of a colorful background, gestures with one hand outstretched, covering part of his face.
BankingJamie Dimon warned high taxes would push business out of New York, but the city is honing its edge over Miami in attracting top talent, report finds
By Sasha RogelbergApril 8, 2026
Donald Trump speaks and puts one hand in the air while standing in the Press Briefing Room.
Energy2 years ago, Saudi Arabia quietly canceled the ‘petrodollar’ deal with America that wired the world economy for 50 years. Then war broke out in Iran
By Sasha RogelbergApril 7, 2026
Photo of Shayne Coplan
PoliticsPolymarket apologizes after letting users bet on downed U.S. pilots in Iran: ‘It should not have been posted’
By Sasha RogelbergApril 6, 2026
Photo of Marco Rubio
Energy‘It’s shocking how poorly prepared the administration is’: DOGE gutted major energy personnel who warn the U.S. has lost key insights amid Iran war
By Sasha RogelbergApril 5, 2026
Scott Kupor sits at a table gesturing with both hands.
PoliticsThe Trump administration is blurring the public and private sector workforce, and OPM director Scott Kupor won’t rule out conflict of interest risks
By Sasha RogelbergApril 4, 2026
Dario Amodei sits in a white chair with his hands pressed together in front of a pink and orange background.
AIThe AI kill switch just got harder to find: LLM-powered chatbots will defy orders and deceive users if asked to delete another model, study finds
By Sasha RogelbergApril 3, 2026
Photo of Sundar Pichai
InnovationGoogle CEO Sundar Pichai says we’re just a decade away from a new normal of extraterrestrial data centers
By Sasha RogelbergApril 3, 2026
Ed Bastion, wearing a suit and glasses, speak and points with one finger to his left.
C-SuiteHow Delta CEO Ed Bastian built a massive partnership with American Express that now generates over 10% of the airline’s revenue
By Sasha RogelbergApril 3, 2026
A chip research center site operations manager stands next to a window overlooking the facility.
EnvironmentData centers are so hot their ‘heat island’ effect is raising temperatures up to 6 miles away and impacting 343 million people worldwide, study finds
By Sasha RogelbergApril 1, 2026
Bobby Witt Jr. throws a baseball. He is standing in front of a FanDuel sign on a baseball field.
BankingCredit card delinquencies among millennials and Gen Z have soared because of sports betting—even in states where it’s illegal, new Fed study finds
By Sasha RogelbergMarch 31, 2026
zuck
Law2 years after Musk challenged Zuckerberg to a cage match, they were texting about DOGE and a joint OpenAI bid, court records reveal
By Sasha RogelbergMarch 31, 2026
Photo of Scott Kupor
PoliticsThe federal government shed 385,000 employees last year. Now the Trump administration is on a blitz to hire Gen Z workers
By Sasha RogelbergMarch 31, 2026
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