• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Iran strikes 85 U.S. military sites in the Gulf, sparking a global selloff in stocks and a spike in the price of oil

2

Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it

3

Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI

1

Iran strikes 85 U.S. military sites in the Gulf, sparking a global selloff in stocks and a spike in the price of oil

2

Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it

3

Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI
EconomyTariffs

Trump has created a ‘trickle up’ tariff economy that means U.S. companies aren’t done hiking consumer prices over import taxes

Sasha Rogelberg
By
Sasha Rogelberg
Sasha Rogelberg
Reporter
Down Arrow Button Icon
Sasha Rogelberg
By
Sasha Rogelberg
Sasha Rogelberg
Reporter
Down Arrow Button Icon
July 9, 2026, 3:00 AM ET
A woman, standing in a grocery store, looks at a bag of apples.
The Federal Reserve of New York said U.S. companies aren't finished raising prices because of tariffs.Li Rui/Xinhua—Getty Images
Add Fortune on Google for similar content.

President Donald Trump isn’t done implementing this tariff policy, and U.S. companies aren’t done raising prices in response.

Recommended Video

Businesses are still adjusting prices to account for levies and the ongoing uncertainty surrounding them, the Federal Reserve of New York said in a post published on Wednesday. Citing recent regional business surveys, the New York Fed found that 47% of service firms are planning more tariff price increases, including 31% within the next six months and 44% of manufacturers plan to hike prices, including 37% in the next six months.

“While economists and policymakers often expect that price increases due to tariffs will constitute a one-time price-level adjustment,” the Fed economists wrote, “what ‘one-time’ means in practice may be a drawn-out affair, especially when the tariffs change frequently.”

These predicted price increases are for two main reasons, according to the New York Fed: Some companies are under contracts with fixed selling prices, meaning they were unable to increase retail prices until contracts expired and spent the duration of that agreement absorbing costs. Other businesses, however, have implemented a “trickle up” strategy to price hikes, economists wrote, where they increase costs slowly over time. It’s a boil-the-frog pricing approach that allows them to recoup tariff costs through higher prices, while passing down expenses to consumers slowly to avoid sticker shock. This tactic also gives firms flexibility to accelerate price hikes should tariff rates increase.

Spice brand McCormick & Company may be one company to employ a more staggered pricing strategy. Last month in an earnings presentation, CEO Brendan Foley called the company’s price increases—including one last September and other in February—“surgical,” saying the tactic, as well as $31 million in tariff refunds, helped expand gross profit margins last quarter. 

Following the Supreme Court striking down tariffs Trump imposed under the International Emergency Economic Powers Act (IEEPA)—which generated $166 billion in tariff revenue—the administration has worked to recreate the sweeping import taxes through different means, including temporary levies under Section 122 of the 1974 Trade Act, as well as Section 301, which outlines tariffs on countries with trade practices deemed unreasonable or discriminatory. On Tuesday, the U.S. Trade Representative began its three-day hearing to determine if the 60 countries it investigated in March failed to block the exportation of forced-labor products. 

The import taxes were a gut bunch to U.S. importers, which Fed data showed were overwhelmingly shouldering the burden of the levies, despite Trump’s promises that exporters would pay the increased costs. Last year, American companies and consumers paid for nearly 90% of the tariffs.

How consumers are feeling tariff impacts

Regardless of companies’ pricing strategies, Fed economists have already noticed a measurable inflationary impact of Trump’s tariffs. A May study from the Federal Reserve Bank of Dallas found a year-over-year core inflation hit 3.2% in March, the highest level recorded in three years, which it attributed to surging tariff costs. The economists calculated that without the levies, inflation would be about 0.80% lower, sitting at around 2.3%.

This inflation, over the course of more than a year, is adding up: A Tax Foundation report from February projected tariffs to cost Americans $700 per household in 2026, following an estimation that the levies led to an average tax increase of $1,000 per household in 2025.

Separate Federal Reserve research published in April suggests consumers will continue to feel pinched by tariffs, as it will likely take months for passed down costs to reach them. This is because companies tend to work to preserve profit margins in the face of variables like tariffs and took aggressive action to dodge the brunt of the tariffs following their announcements, such as stockpiling goods. Still, the economists said consumers will experience the impact of continued tariff pressure eventually.

“If retailers’ acquisition costs for a good rise $1 because of tariffs, they charge $1 more for that good seven months later,” the authors wrote.

Subscribe to Fortune Gulf Brief. Every Tuesday, this new newsletter delivers clear-eyed, authoritative intelligence on the deals, decisions, policies, and power shifts shaping one of the world’s most consequential regions, written for the people who need to act on it. Sign up here.
About the Author
Sasha Rogelberg
By Sasha RogelbergReporter
LinkedIn iconTwitter icon

Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Economy

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Economy

A woman, standing in a grocery store, looks at a bag of apples.
EconomyTariffs
Trump has created a ‘trickle up’ tariff economy that means U.S. companies aren’t done hiking consumer prices over import taxes
By Sasha RogelbergJuly 9, 2026
1 hour ago
‘Project 2029’ floats free child care—or $1,000 to stay home
Politicschild care costs
‘Project 2029’ floats free child care—or $1,000 to stay home
By Simone Foxman and BloombergJuly 8, 2026
11 hours ago
a man having chair still by the window in the office
EconomyLabor
Labor force participation falls to 61.5%, the lowest in 50 years outside COVID, and economists say it’s not just people giving up
By Catherina GioinoJuly 8, 2026
11 hours ago
Kevin Warsh buried an unusual, unhedged promise in his first Fed minutes—and one economist says it’s the strongest signal in the document
BankingFederal Reserve
Kevin Warsh buried an unusual, unhedged promise in his first Fed minutes—and one economist says it’s the strongest signal in the document
By Catherina GioinoJuly 8, 2026
11 hours ago
How climate change could raise your water bill
EnvironmentConsumer Prices
How climate change could raise your water bill
By Emma Court and BloombergJuly 8, 2026
13 hours ago
IMF expects modest 3% growth as the Iran war is dragging down the economy while AI is boosting it
EconomyIran
IMF expects modest 3% growth as the Iran war is dragging down the economy while AI is boosting it
By The Associated Press and Paul WisemanJuly 8, 2026
17 hours ago

Most Popular

Iran strikes 85 U.S. military sites in the Gulf, sparking a global selloff in stocks and a spike in the price of oil
Newsletters
Iran strikes 85 U.S. military sites in the Gulf, sparking a global selloff in stocks and a spike in the price of oil
By Jim EdwardsJuly 8, 2026
22 hours ago
Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
Success
Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
By Preston ForeJuly 6, 2026
3 days ago
Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI
AI
Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI
By Marco Quiroz-GutierrezJuly 5, 2026
4 days ago
Current price of oil as of July 8, 2026
Personal Finance
Current price of oil as of July 8, 2026
By Joseph HostetlerJuly 8, 2026
20 hours ago
Billionaires John and Laura Arnold have already donated nearly half their wealth. Now they're funding a hunt for the health risks of sports betting
Success
Billionaires John and Laura Arnold have already donated nearly half their wealth. Now they're funding a hunt for the health risks of sports betting
By Sydney LakeJuly 8, 2026
1 day ago
Investment firm's cofounder sues after being fired for neglecting the in-person work mandate he signed, saying it applies to employees not owners
Law
Investment firm's cofounder sues after being fired for neglecting the in-person work mandate he signed, saying it applies to employees not owners
By Jason MaJuly 5, 2026
4 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.