• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic

2

Power companies are using eminent domain to seize land for data centers as 70% of Americans say not in my backyard

3

Iran just crossed Trump's red line for resuming all-out war as fighting continues to escalate with no end in sight

1

'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic

2

Power companies are using eminent domain to seize land for data centers as 70% of Americans say not in my backyard

3

Iran just crossed Trump's red line for resuming all-out war as fighting continues to escalate with no end in sight
EconomyTariffs

Fed researchers see a ‘full pass-through’ of Trump’s tariff costs to consumers, adding almost a full percentage point to inflation

By
Tristan Bove
Tristan Bove
Contributing Reporter
Down Arrow Button Icon
By
Tristan Bove
Tristan Bove
Contributing Reporter
Down Arrow Button Icon
May 11, 2026, 3:18 PM ET
Donald Trump pictured during a press conference following a Supreme Court ruling on his tariff policy.
Donald Trump pictured during a press conference following a Supreme Court ruling on his tariff policy.Kyle Mazza/Anadolu via Getty Images
Add Fortune on Google for similar content.

The debate about who actually pays for tariffs has simmered in boardrooms and at kitchen tables across America. A little over a year into President Donald Trump’s tariff regime, a number of studies are now determining that U.S. consumers have been its biggest financier.

Recommended Video

The burden of tariff costs have gone from international trade partners, to U.S. corporations, to the average American shopper. But despite Trump’s repeated claims to the contrary, by virtually all metrics, companies are no longer absorbing tariff costs, leaving consumers most on the hook.

Tariffs are now subject to a “full pass-through” from collection-driven prices to consumer-facing inflation, according to a study by researchers at the Federal Reserve Bank of Dallas, published last week. That means companies are no longer covering the tariff cost by paying duties at the border, but have now fully transferred those costs to the public in the form of higher prices for goods and services. 

The authors found tariffs have already had a measurable impact on inflation, specifically core inflation, which excludes volatile food and energy prices. Year-over-year core inflation hit 3.2% in March, the highest level recorded since 2023, a surge largely attributable to tariff costs, according to the Fed researchers. They estimated core inflation would have been 0.80 percentage points lower in March absent tariffs, coming in at a much more manageable 2.3%.

The Dallas Fed’s report isn’t the first to calculate the consumer cost of tariffs, but its methodology helps validate similar findings. Instead of analyzing tariff rates as announced by the Trump administration, the authors focused on so-called realized rates, or the amount of duties that have actually been collected on goods and services coming into the country. 

Earlier projections of tariff costs were primarily forecasts based on political announcements and fact sheets, which do not always neatly lay the path for how consumers will be impacted. Firms may delay pricing decisions, tweak where they source their imports from, or wait for policy to settle before passing costs through to consumers. 

The Fed researchers ultimately found the actual tariff rate being paid was smaller than what earlier announcements would have implied, but historically high nonetheless. Realized tariff rates ended 2025 at 9.4%, still the highest rate in decades.

But even a smaller actual tariff rate than projected leads to more consumer pain. Those extra costs imply companies have exhausted all possible means to minimize tariff pressure, including sourcing goods domestically or finding alternative trading partners. Those are now unavoidable expenses for companies, which can now only absorb higher costs or pass them on to consumers.

A February analysis from the New York Federal Reserve found U.S. consumers and companies were paying for nearly 90% of tariff costs. Trump’s 2025 tariffs amounted to a tax increase of $1,000 for the average American household, according to a Tax Foundation report in February, which also estimated that a scaled back tariff regime in 2026 would levy $700 per household, on average.

The full effect of tariffs can take time to manifest in consumer prices:seven months, to be exact, according to separate Federal Reserve research published last month, which found that firms tend to preserve consistent profit margins despite changes to tariff policies. That means for every extra dollar companies pay to import a good, sooner or later, consumers will see it added to their bill. 

“If retailers’ acquisition costs for a good rise $1 because of tariffs, they charge $1 more for that good seven months later,” the authors wrote.

Subscribe to Fortune Gulf Brief. Every Tuesday, this new newsletter delivers clear-eyed, authoritative intelligence on the deals, decisions, policies, and power shifts shaping one of the world’s most consequential regions, written for the people who need to act on it. Sign up here.
About the Author
By Tristan BoveContributing Reporter
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Economy

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Economy

Markets brace for return to all-out war in Iran amid rising U.S. death toll, while former NATO commander warns Suez Canal could be next
Middle EastIran
Markets brace for return to all-out war in Iran amid rising U.S. death toll, while former NATO commander warns Suez Canal could be next
By Jason MaJuly 19, 2026
1 hour ago
The U.K. is getting a new prime minister, but bond investors are really in charge and ‘hyper-reactive,’ Wall Street veteran says
EconomyUK
The U.K. is getting a new prime minister, but bond investors are really in charge and ‘hyper-reactive,’ Wall Street veteran says
By Jason MaJuly 19, 2026
5 hours ago
Andrew McAfee
SuccessCareers
MIT AI expert warns automating Gen Z entry-level jobs could backfire—and cost companies their future workforce
By Preston ForeJuly 19, 2026
11 hours ago
Looking back at the World Cup: Fans drank Boston dry, got permanent tattoos, sold out famous BBQ joints, and drove up small business revenue
RetailSports
Looking back at the World Cup: Fans drank Boston dry, got permanent tattoos, sold out famous BBQ joints, and drove up small business revenue
By Catherina GioinoJuly 19, 2026
12 hours ago
A weak yen turned Tokyo into a steal. A strong shekel turned Tel Aviv into the world’s most expensive city to buy McDonald’s
EconomyIsrael
A weak yen turned Tokyo into a steal. A strong shekel turned Tel Aviv into the world’s most expensive city to buy McDonald’s
By Mia OsmonbekovJuly 19, 2026
15 hours ago
grocery
EconomyInflation
Agricultural economist explains why you’re paying 32% more for lettuce and 20% more for tomatoes — and why it will stay that way
By Elizabeth Canales and The ConversationJuly 19, 2026
17 hours ago

Most Popular

'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
AI
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
By Jason MaJuly 18, 2026
1 day ago
Power companies are using eminent domain to seize land for data centers as 70% of Americans say not in my backyard
AI
Power companies are using eminent domain to seize land for data centers as 70% of Americans say not in my backyard
By Aaron Walayat and The ConversationJuly 19, 2026
16 hours ago
Iran just crossed Trump's red line for resuming all-out war as fighting continues to escalate with no end in sight
Middle East
Iran just crossed Trump's red line for resuming all-out war as fighting continues to escalate with no end in sight
By Jason MaJuly 18, 2026
1 day ago
Indeed chief economist: Aging Baby Boomers are America's real labor problem, not AI
Commentary
Indeed chief economist: Aging Baby Boomers are America's real labor problem, not AI
By Svenja GudellJuly 18, 2026
2 days ago
U.S. companies have finally gotten $71 billion in tariff refunds, but they’re using it to offset inflation caused by the Iran war
Economy
U.S. companies have finally gotten $71 billion in tariff refunds, but they’re using it to offset inflation caused by the Iran war
By Sasha RogelbergJuly 17, 2026
3 days ago
Kevin O’Leary claimed opposition to his Utah data center was fueled by Chinese money. Now he and Fox News are being sued for defamation
Law
Kevin O’Leary claimed opposition to his Utah data center was fueled by Chinese money. Now he and Fox News are being sued for defamation
By Marco Quiroz-GutierrezJuly 17, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.