Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.
Arts & EntertainmentMark Cuban slams the NBA for focusing on tanking and ignoring the real issue for fans: ‘It should worry more about pricing fans out of games’
By Sasha RogelbergFebruary 18, 2026
Future of WorkMalcolm Gladwell tells young people if they want a STEM degree, ‘don’t go to Harvard.’ You may end up at the bottom of your class and drop out
By Sasha RogelbergFebruary 14, 2026
North America90% of Trump’s tariffs are paid for by American consumers and companies, New York Fed says
By Sasha RogelbergFebruary 13, 2026
EnergyMiddle-class Americans are paying for the data center and AI boom with higher electric bills and even food costs, Goldman Sachs warns
By Sasha RogelbergFebruary 13, 2026
Future of Work‘Fertility president’ Trump has demanded a baby boom, and Stanford researchers have a solution: Let more people work from home
By Sasha RogelbergFebruary 12, 2026
InvestingWall Street’s top analyst sees something weird going on with gold and interest rates, and warns inflation risks are rewriting market logic
By Sasha RogelbergFebruary 11, 2026
RetailChipotle’s CEO isn’t worried about raising prices—most of his customers make more than $100k anyway
By Sasha RogelbergFebruary 10, 2026
C-SuiteLyft CEO David Risher is still a driver for the company: It made him realize being even one minute late could cost the customer their job
By Sasha RogelbergFebruary 9, 2026
North AmericaLyft introduces feature to help get teenagers out of the house: ‘The problems of 2026 are social isolation and too much screen time’
By Sasha RogelbergFebruary 9, 2026
SuccessFreestyle skier Eileen Gu says she suffered ‘post-Olympic depression’: ‘You can win the Olympics and still just enter the deepest rut of your life’
By Sasha RogelbergFebruary 7, 2026
SuccessGen Z Patriots quarterback Drake Maye still drives a 2015 pickup truck even after it broke down on the highway—despite his $37 million contract
By Sasha RogelbergFebruary 7, 2026
RetailGen Z’s latest status symbol is running a marathon—and it’s terrible news for Gucci, Louis Vuitton, and Hermès
By Sasha RogelbergFebruary 6, 2026
InvestingRay Dalio warns the world is ‘on the brink’ of a capital war of weaponizing money—and gold is the best way for people to protect themselves
By Sasha RogelbergFebruary 4, 2026
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