• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
EconomyConsumer Spending

U.S. consumers dial back in sign of anxiety heading Into holidays

By
Molly Smith
Molly Smith
,
Julia Fanzeres
Julia Fanzeres
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Molly Smith
Molly Smith
,
Julia Fanzeres
Julia Fanzeres
and
Bloomberg
Bloomberg
Down Arrow Button Icon
November 25, 2025, 5:24 PM ET
Black Friday
Shoppers walk past a clothing and footwear store featuring a large ''Black Friday'' promotional sign in the window in Bari, Italy, on November 2025. Matteo Della Torre/NurPhoto via Getty Images

US consumers showed signs of fatigue leading up to the longest government shutdown, and their outlook has worsened ever since, sending a note of caution heading into the holiday-shopping season.

Recommended Video

Retail sales, not adjusted for inflation, rose a tame 0.2% in September after several months of more robust spending, according to data released Tuesday. A more current report from the Conference Board showed consumer sentiment slid to the lowest in seven months, reflecting anxiety about the labor market and the economy. 

“It’s a picture of consumption — which has been a real engine of growth over the last few years — slowing quite a lot into the end of this year,” said Oliver Allen, senior US economist at Pantheon Macroeconomics.

Recent corporate earnings show consumers have pulled back on some big-ticket items and are seeking bargains. But retailers like Kohl’s Corp., which joined Best Buy Co., Abercrombie & Fitch Co. and Dick’s Sporting Goods Inc. in raising its forecast on Tuesday, suggest that despite their anxiety about the economy, shoppers are still willing to spend on brands they recognize and trust.

At Best Buy, demand during back-to-school shopping and an October sale was better than analysts forecast. That performance has led executives to predict that Black Friday will be stronger than in past years, Chief Executive Officer Corie Barry told journalists on a call. She said the electronics retailer is expecting a “very strong Cyber Monday.”

Over half of Americans say they expect to spend at least the same amount as they did last year this holiday season, according to credit reporting firm TransUnion. Part of that likely reflects higher prices though, as tariffs force some companies to cut back on Black Friday deals.

“We’re seeing more caution on the consumer front, just given everything that we’re facing these days in terms of still sticky prices,” said Jennifer Lee, senior economist at BMO Capital Markets. “But we can never, ever underestimate the American consumer.”

In addition, the Conference Board’s November sentiment measure was probably distorted somewhat by the shutdown as responses were collected through Nov. 18, a few days after the shutdown ended, said Jeffrey Roach, chief economist at LPL Financial. The gauge may post a small recovery in December, now that the federal government has reopened, Eliza Winger of Bloomberg Economics said in a note.

Pre-Shutdown Economy

The release of September retail sales was delayed by the shutdown. Another postponed government report published Tuesday, the producer price index, showed a relatively modest pickup in wholesale inflation in September, excluding volatile energy and food costs. Combined, the data bolstered trader bets that Federal Reserve officials will lower interest rates when they next meet on Dec. 9-10.

Policymakers remain divided over whether to lower interest rates as they debate the employment outlook with inflation still running above their goal. Thanks to the shutdown, they won’t have key government data for recent months on either before they meet.

The pre-shutdown economy — through the end of September — is coming into view. In the retail sales data, spending fell in discretionary categories like electronics, clothing and sporting goods.

The figures suggest consumers lost some momentum at the end of an otherwise solid third quarter. So-called control-group sales — which feed into the government’s calculation of goods spending for gross domestic product — fell 0.1%, declining for the first time in five months.

“These data position for a slowdown in spending heading into year-end amid the continued moderation in the jobs market and compounding price gains weighing on households ability to spend,” Wells Fargo & Co. economists Tim Quinlan and Shannon Grein said in a note.

Aggregate consumer spending is increasingly being supported by the wealthiest households, while lower- and middle-income cohorts are strained by slower pay gains and rising costs for essentials.

Food Prices 

The wholesale inflation data showed higher energy and food costs. That offset more modest advances in prices of other goods, suggesting companies were limiting the degree of price hikes to compensate for tariffs. Excluding food and energy, the core producer price index climbed 2.6% from a year ago — the smallest gain since July 2024.

“The latest PPI data pose no obstacle to a Fed rate cut,” excluding the food-price component, Carl Weinberg, chief economist at High Frequency Economics, said in a note. “However, they offer no incentive to cut rates again, either, and the strong increase in food prices argues against further easing.”

Consumer worries about the job market were evident in a separate report that showed private payrolls fell an average of 13,500 per week in the four-week period ending Nov. 8, according to a preliminary estimate from ADP Research and the Stanford Digital Economy Lab. The two previous weekly reports also showed declines.

The government’s September employment report last week showed solid growth in payrolls, although the gains came mostly from two sectors and the unemployment rate ticked higher.

The pockets of consumer strength highlighted by Best Buy and other retailers reflect a gap between how people say they feel in surveys and how they actually spend. 

“Consumer spending has been holding up quite well despite faltering confidence. The disconnect must mean that incomes are rising briskly. But the payroll report says incomes are slowing,” High Frequency Economics’ Weinberg said. “So the data are not sending a clear message right now.”

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Authors
By Molly Smith
See full bioRight Arrow Button Icon
By Julia Fanzeres
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Economy

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in Economy

middle
Future of WorkJobs
Top economist says latest jobs data shows a ‘jobless expansion’ with no historical precedent—and it’s ‘gut-wrenching’ for the middle class
By Eva RoytburgJanuary 7, 2026
8 hours ago
Woman interviews with hiring manager.
Future of WorkJobs
‘It feels challenging to break through’: Most recruiters say they can’t find talent while 80% of job seekers feel unprepared to find a job
By Jacqueline MunisJanuary 7, 2026
8 hours ago
door
LawAviation
Hero Alaska Airlines pilot who landed plane missing its door sues Boeing in unusual move, saying he was scapegoated
By Josh Funk and The Associated PressJanuary 7, 2026
9 hours ago
Personal Financestudent loans and debt
The Education Department is garnishing wages for millions of student loan borrowers in default. Who is affected and how much they can take
By Sydney LakeJanuary 7, 2026
10 hours ago
Photo: Sergey Brin
InvestingTech
AI may generate only half the profit needed to justify the investment, Goldman analyst warns
By Jim EdwardsJanuary 7, 2026
13 hours ago
U.S. President Donald Trump
EconomyVenezuela
Trump’s Venezuela plan just got a whole lot more expensive, as he says the U.S. could give ‘tremendous’ sums to oil companies building there
By Eleanor PringleJanuary 7, 2026
14 hours ago

Most Popular

placeholder alt text
Law
Amazon is cutting checks to millions of customers as part of a $2.5 billion FTC settlement. Here's who qualifies and how to get paid
By Sydney LakeJanuary 6, 2026
1 day ago
placeholder alt text
Economy
Mark Cuban on the $38 trillion national debt and the absurdity of U.S. healthcare: we wouldn't pay for potato chips like this
By Nick LichtenbergJanuary 6, 2026
1 day ago
placeholder alt text
Personal Finance
Janet Yellen warns the $38 trillion national debt is testing a red line economists have feared for decades
By Eva RoytburgJanuary 5, 2026
2 days ago
placeholder alt text
Future of Work
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
By Jake AngeloJanuary 6, 2026
1 day ago
placeholder alt text
Success
The college-to-office path is dead: CEO of the world’s biggest recruiter says Gen Z grads need to consider trade and hospitality jobs that don't even require degrees
By Orianna Rosa RoyleJanuary 6, 2026
1 day ago
placeholder alt text
Personal Finance
Current price of silver as of Tuesday, January 6, 2026
By Joseph HostetlerJanuary 6, 2026
1 day ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.