• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
CommentaryGen Z

Gen Z are demanding more in the workplace. Here’s how we changed our culture for them to thrive

By
Aytekin Tank
Aytekin Tank
Down Arrow Button Icon
August 20, 2024, 12:29 PM ET
Gen Z workers do well in cross-functional teams of five to seven people, says Jotform founder Aytekin Tank.
Gen Z workers do well in cross-functional teams of five to seven people, says Jotform founder Aytekin Tank.courtesy of jotform

Gen Z has already distinguished themselves through their unique values and approaches to work. Pioneers of TikTok and Snapchat, Gen Z are digital natives who are environmentally and socially conscious. As trends like quiet quitting show, they care about work-life balance and aren’t afraid to talk (or post) about it. 

At first glance, business owners might perceive Gen Z as more self-focused, and less inclined to collaborate and commit to an organization’s larger goals. Surveys show that Gen Z is more comfortable job-switching than any other generation, so this perception isn’t totally off-base. 

At Jotform, we aim to cultivate a collaborative culture for all employees, including the youngest hires, by understanding and respecting their values and leveraging their strengths. It’s helped us to attract and retain Gen Z talent, and keep them engaged. Compared to other generations, young millennials and Gen Z employees have experienced the biggest drop in engagement since the pandemic, according to a recent Gallup survey. Understanding young employees should be a top priority for leaders. 

Here, a closer look at how we’ve adapted to meet Gen Z’s needs and built a collaborative work environment.

Nurturing a strong sense of agency

Gen Z employees might be acutely invested in their personal well-being, but studies show that they are also top-notch collaborators. They thrive in teams and view teamwork as a means to innovation. However, as Stanford researchers have found, Gen Z has a strong sense of self-agency. They don’t just accept orders and execute tasks; they question processes and look for more efficient solutions. This innate skepticism can benefit the entire organization, as employees continuously look for ways to improve the way things are done. 

Mindful of Gen Z’s collaborative nature and need for agency, at Jotform our employees work in small, cross-functional teams of five to seven people. They’re empowered to collaborate and take ownership of their projects. To foster their teamwork, we provide them with private offices with closing doors and whiteboards, so that they have the space to concentrate and hash out ideas. Higher management might get the final say on the “what,” but teams take full responsibility for figuring out the “how.”

Cross-functional teamwork helps us to strike the balance between collaboration and self-determination. 

Loosen rigid hierarchies

Another benefit of organizing our employees into cross-functional teams is the loosening of traditional workplace hierarchies. The Stanford researchers found that Gen Z employees don’t buy into hierarchy for hierarchy’s sake. Instead, they prefer leadership models based on expertise specific to a certain task or period. 

At Jotform, our teams function as independent mini-companies. While they report to managers and share their progress with the entire company—for example, during our weekly demo days—their inherent autonomy means there is no single leader. Instead, the team lead is based on a project’s needs and our team members’ skills and experience. For example, we recently released a new type of form specifically tailored to organizations that need to meet enhanced governmental security standards. Because of the nature of this special project, it made sense that one of our security engineers spearheaded it. 

A rotating leadership model gives every team member the opportunity to take the reins, further boosting their sense of ownership over their work and driving engagement. 

Working in-office (and communicating why it matters)

Despite what you hear about Zoomers preferring remote or hybrid work, we’ve found immense benefits in implementing a full return to office post-Covid—especially for our youngest generation of employees. Recent Gallup research confirms that younger generations are more likely to have a gig-worker mindset and to be emotionally detached from their organization. In-person time helps shore up their company loyalty. It dramatically facilitates learning and mentoring opportunities, a primary motivator for Gen Z. And simply put, digital connections work well enough, but they’re no match for the synergy and momentum of collaborating with someone IRL. Research backs me up. Studies have found that interacting through a screen makes employees less likely to generate ideas. When you’re videoconferencing, the screen can steal some of your attention (like when you’re checking your hair during a Zoom call), which narrows cognitive focus. What’s more, an analysis of 20 million research articles and 4 million patent applications found that in-person teams make more breakthrough discoveries than remote teams. For companies, the ability to continuously innovate has never been more critical. 

When it comes to setting an in-office work policy, the idiom “practice what you preach” is especially pertinent. As CEO, I can explain the benefits to employees all day long—but showing up is an even more powerful message. 

Gen Z requires adaptation—today

Some leaders take issue with Gen Z workplace trends, like their laid-back language and obsession with wellness. But the truth is, resisting Zoomers and their values is like fighting an avalanche with a snow shovel: It’s futile. Gen Z employees will outnumber boomers in the workplace in 2024 and comprise 30 percent of the workforce by 2030. So for leaders who care about collaboration and innovation, it’s high time to start paying attention to Gen Z and figure out how to enable them to thrive within your organization.  

More reading:

  • ‘Gen Z’ the label hurts young people at work—and ‘Gen Beta’ is even more doomed if nothing changes
  • Managers are puzzled by Gen Zers as giving feedback becomes a lost art in the era of the ‘coddled mind’
  • Gen Z doesn’t lack a work ethic. They’re just uninspired by today’s workplace
  • Gen Zers walk into the workplace with one foot out the door—slandering them won’t solve the future-of-work conundrum

The opinions expressed in Fortune.com commentary pieces are solely the views of their authors and do not necessarily reflect the opinions and beliefs of Fortune.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Aytekin Tank
See full bioRight Arrow Button Icon

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Aytekin Tank is the founder of Jotform, an automation enthusiast, and author of Automate Your Busywork.

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Economy
The $38 trillion national debt is to blame for over $1 trillion in annual interest payments from here on out, CRFB says
By Nick LichtenbergDecember 17, 2025
1 day ago
placeholder alt text
Success
As millions of Gen Zers face unemployment, McDonald's CEO dishes out some tough love career advice for navigating the market: ‘You've got to make things happen for yourself’
By Preston ForeDecember 16, 2025
2 days ago
placeholder alt text
AI
'Robots are going to be amongst us': Qualcomm exec says buckle up for the next 5 years. Your car is going to be the first shoe to drop
By Nino PaoliDecember 17, 2025
1 day ago
placeholder alt text
C-Suite
Red Lobster CEO Damola Adamolekun says the key to being a better leader is being a better person: ‘Leadership is self-improvement’
By Sydney LakeDecember 17, 2025
1 day ago
placeholder alt text
Economy
America's $38 trillion national debt 'exacerbates generational imbalances' with Gen Z and millennials paying the price, warns think tank
By Eleanor PringleDecember 16, 2025
2 days ago
placeholder alt text
Innovation
An MIT roboticist who cofounded bankrupt Roomba maker iRobot says Elon Musk's vision of humanoid robot assistants is 'pure fantasy thinking'
By Marco Quiroz-GutierrezDecember 16, 2025
2 days ago

Latest in Commentary

unemployed
CommentaryLayoffs
The AI efficiency illusion: why cutting 1.1 million jobs will stifle, not scale, your strategy
By Katica RoyDecember 18, 2025
3 hours ago
Muddu
CommentaryIT
IT service is reaching its breaking point. At Salesforce, we see 3 tipping points
By Muddu SudhakarDecember 18, 2025
7 hours ago
small business
CommentaryLayoffs
Our data shows that companies of 500 and fewer workers mostly avoided the AI layoffs. They’re making AI work for them
By Gabby BurlacuDecember 18, 2025
7 hours ago
Sophia Romee is the General Manager of the GenAI Studio at the College Board
CommentaryEducation
Gen Z is on the fence about AI in the classroom. That’s a good thing
By Sophia RomeeDecember 18, 2025
7 hours ago
Tim Parker
CommentaryAutos
How Bentley’s brand is creating business advantage in disruptive times 
By Tim ParkerDecember 18, 2025
10 hours ago
layoffs
CommentaryLayoffs
The AI layoff wave is just beginning — and it’s by design
By Kevin OakesDecember 17, 2025
1 day ago