• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceMarkets

The AI-driven rally ‘is not a one-way street,’ but tech earnings should jump 18% this year as demand booms, UBS Global Wealth Management says

Will Daniel
By
Will Daniel
Will Daniel
Down Arrow Button Icon
Will Daniel
By
Will Daniel
Will Daniel
Down Arrow Button Icon
April 8, 2024, 2:10 PM ET
Traders on the floor of the New York Stock Exchange, April 5, 2024.
Traders on the floor of the New York Stock Exchange, April 5, 2024.Spencer Platt—Getty Images

Investors’ AI enthusiasm has helped lift technology stocks to new heights this year, both in the U.S. and abroad. The iShares MSCI AC World Information Technology Index, which tracks large- and midcap tech stocks in dozens of developed and developing markets, has surged more than 20% over the past 12 months. And domestically, the vaunted Invesco QQQ Trust Series 1 ETF, which tracks large-cap U.S. tech stocks, is up nearly 40% over the same period.

Recommended Video

The run of good form has been so dramatic that even a minor speed bump last week has Wall Street talking. A mere 1% decline in U.S. tech stocks and a 2.1% decline in semiconductor shares led Solita Marcelli, chief investment officer Americas at UBS Global Wealth Management, to remind investors that corrections are natural—“the AI-driven tech rally is not a one-way street.”

The veteran market watcher noted that rising geopolitical tensions and changing forecasts for U.S. interest rate cuts after stronger than expected labor-market data were weighing on tech shares. Still, Marcelli said tech’s very recent underperformance hasn’t changed her positive view of AI-related stocks.

“With robust AI fundamentals, our expectations of 18% year-over-year earnings growth for global tech in 2024, and a reasonable 12-month forward price-to-earnings ratio of around 27x, we stay positive on global tech and companies in the AI value chain in particular,” she wrote in a Monday note. 

More demand, more products, and evidence of increasing adoption

Marcelli gave three key reasons for her optimism on AI stocks: the imminent launch of “revolutionary” AI products; evidence of increasing AI adoption; and broadening demand trends.

Ever since OpenAI released its chatbot ChatGPT to the world in November 2022, there’s been a race to release new AI products in the tech sector. Generative AI has enabled the rise of text-to-video platforms like OpenAI’s Sora and text-to-music platforms like Stability AI’s Audio 2.0, but AI is also being used in health care to look for world-changing and potentially lucrative new drugs, and it has numerous new software engineering applications. Marcelli said that the pace of innovation is so strong that she expects “more such breakthrough innovations in the next few quarters” as well. 

The potential for new AI products is likely to help broaden demand for the technology. After mostly being led by Big Tech customers last year, Marcelli said there are now “clearer signs of AI demand becoming more ubiquitous.” She highlighted sovereign entities including Sweden, Singapore, Japan, Korea, and more as key sources of incremental demand. 

Erika Klauer, a technology equity portfolio manager at Jennison Associates, an investment management firm with $194 billion in assets under management, shared a similar view. She previously explained to Fortune that governments around the world essentially want “their own version of ChatGPT, with training on their own languages … their own archives, their own cultural nuances,” and that means a lot of new spending for AI companies to take advantage of.

To her point, the billionaire chairman and chief technology officer of Oracle, Larry Ellison, revealed that his company is negotiating with several countries and sovereign regions to run government applications on the cloud, including AI. “Pretty much every government is going to want a sovereign cloud,” Ellison said on a recent earnings call.

As far as evidence of AI adoption, UBS’s Marcelli pointed to recent surveys that show a rising percentage of companies using AI. While only 5.4% of U.S. companies were using AI as of the first quarter, according to the U.S. Census Bureau’s Business Trends and Outlook Survey, that’s still well above the 3.7% figure from the third quarter of 2023. And Marcelli predicted that this share could rise to between 6.6% and 12% over the next six months.

She also noted that AI adoption rates are much higher in the tech sector. In the Census Bureau’s information sector (NAICS 51), for example, 18% of companies said they used AI to produce goods or services in the first quarter. “We remain positive on the broader AI theme,” Marcelli concluded.

The big threat: A hawkish Fed 

While AI-related companies still have some tailwinds, there is a big threat on the horizon. Just months ago, investors were certain that the Federal Reserve would be cutting interest rates this summer. The potential for lower borrowing costs helped the stock market outperform this year, but multiple hotter-than-expected inflation reports and some surprisingly strong labor market data recently have led experts to fear that the Fed won’t be cutting rates anytime soon. As Richard Saperstein, chief investment officer at Treasury Partners, told Fortune: “With low unemployment, economic strength, and inflation above the Fed’s 2% target, it’s unlikely we’ll see any rate cuts before July.”

If that turns out to be the case, tech stocks, which are seen as higher-risk assets and thus typically face pressure when rates rise, could suffer a pullback. And Saperstein warned that “with stock valuations near record highs, the burden is on earnings to drive further rises in stock prices.”

“Given the elevated market multiples and rising bond yields, we remain cautious on stocks until earnings season delivers clear evidence of earnings growth,” he added.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Will Daniel
By Will Daniel
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

Middle EastDubai
As Iran attacks Dubai, the tax-free haven for the global elite could see ‘catastrophic’ fallout — ‘this can also send shockwaves globally’
By Jason MaMarch 1, 2026
26 minutes ago
woman looking stressed paying bills
FinanceGen Z
Gen Z can’t afford the American Dream—so they’ve traded homeownership for paying off debt. ‘Their debt feels heavier because it hits earlier’
By Sydney LakeMarch 1, 2026
2 hours ago
EnergyOil
Oil prices soar 10% as tanker traffic halts near the Strait of Hormuz amid Iran attacks while IRGC warns against passage. ‘Our ships will stay put’
By Jason MaMarch 1, 2026
2 hours ago
khamenei
Middle EastMiddle East
Weeks before his death, Iran’s 86-year-old Supreme Leader heard shouts of ‘Death to Khamenei’ and unleashed a bloody crackdown
By Lee Keath, Cara Anna and The Associated PressMarch 1, 2026
2 hours ago
trump
Middle EastMiddle East
Top diplomat on Middle Eastern regime change as a losing game: ‘U.S. history in that area of the world is not good with this’
By Donald Heflin and The ConversationMarch 1, 2026
3 hours ago
iran
Middle EastMiddle East
3 U.S. military service members killed, 5 wounded in Iran operation, Central Command says
By The Associated PressMarch 1, 2026
3 hours ago

Most Popular

placeholder alt text
Middle East
Iran is now on 'death ground' amid existential threat from U.S. attacks and could 'go big' in retaliation, former NATO commander warns
By Jason MaFebruary 28, 2026
1 day ago
placeholder alt text
Success
Japanese companies are paying older workers to sit by a window and do nothing—while Western CEOs demand super-AI productivity just to keep your job
By Orianna Rosa RoyleFebruary 27, 2026
2 days ago
placeholder alt text
AI
The week the AI scare turned real and America realized maybe it isn't ready for what's coming
By Nick LichtenbergFebruary 28, 2026
1 day ago
placeholder alt text
Economy
Your grandparents are the reason the U.S. isn't in a recession right now. That won't last forever
By Eleanor PringleMarch 1, 2026
9 hours ago
placeholder alt text
Success
Walmart exec says U.S. workforces needs to take inspiration from China where ‘5 year-olds are learning DeepSeek’
By Preston ForeFebruary 27, 2026
2 days ago
placeholder alt text
Middle East
Dubai’s worst nightmare unfolds as Iran strikes Gulf neighbors
By Dana Khraiche, Fiona MacDonald and BloombergFebruary 28, 2026
21 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.