• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Personal FinanceSide Hustle

America has failed millennials so badly they’re turning to $1,000-per-month side hustles to make ends meet

By
Chloe Berger
Chloe Berger
Down Arrow Button Icon
By
Chloe Berger
Chloe Berger
Down Arrow Button Icon
June 13, 2023, 2:14 PM ET
Young woman walking dogs
More workers are depending on side gigs to pay the bills.MoMo Productions—Getty Images

Waking up to work, even though you might not want to, has not so affectionately become known as part of the “hustle.” And while the pandemic has made many workers denounce such hustle culture, the truth of the matter is that many workers are hustling harder than ever to make ends meet as the cost of living continues to outpace stagnant wages. 

Recommended Video

As many as two in five adults in the U.S. have a side hustle, according to a recent Bankrate survey of 2,500-plus adults, backing up LendingTree data from earlier this year that found side gigs are up by 13% over the past two years and recent Deloitte data that found more millennials and Gen Zers are adding on part-time jobs. Younger workers are more likely to need an extra job: 53% of Gen Zers and half of millennials have one, Bankrate finds, compared to only 40% of Gen Xers and 24% of baby boomers.

It’s a reflection of the state of the economy, which has left many Americans—even those earning six figures—feeling like they’re living paycheck to paycheck. At the end of the day, side hustles have become a necessity for many who are struggling to compete with the pace of inflation and trying to save amid recession fears. It makes sense that younger workers are more likely to have one, considering that the cost of living has been their top concern and stressor for the past two years. Millennials in particular have been struggling to keep their heads above water for years after hopping around a rocky post–Great Recession job market, dealing with inordinate student debt, and shopping around a difficult housing market—all of which has made it harder for them to become financially independent.

Most Bankrate respondents (33%) said they need the job to afford “regular living expenses,” while 27% said it helps with “discretionary spending.” A quarter are using the extra cash from the side gigs for savings, and 12% are using it to repay debt.

“Side hustles have become more common, but like so many things in this inflationary environment, people are working harder but not necessarily getting ahead,” said Bankrate senior industry analyst Ted Rossman in the report. “Side hustlers are much more likely to view this extra income as essential, rather than a passion project or a way to get ahead financially.”

For millennials and Gen Zers, the cost of living has been their top concern and top stress driver for the past two years, Deloitte’s global people and purpose leader Michele Parmelee recently told Fortune.

All the extra work is paying off for some; the average side hustler makes $810 monthly, Bankrate finds. Millennials make the most at an average of $1,022 monthly, while Gen Zers tend to make $753. But 28% of side hustlers make just $1 to $50 monthly, enough to “go see a Star War” but not much else. 

Naturally, people who have insufficient salaries from their main job are more likely to need a side hustle. Nearly half (42%) of employees living in a low-income household of less than $50,000 say that they need side gig income for daily expenses, greater than any other demographic surveyed. However, households earning over $100,000 are most likely to have a side hustle—but they’re more likely to use their extra income for discretionary spending.

But side gigs aren’t just a fad—at least, as long as minimum wages stay where they are. As Bankrate finds, almost a third of U.S. workers with side hustles (28%) say that they’ll likely always need an extra gig to ensure they’re making ends meet.

Fortune Brainstorm AI returns to San Francisco Dec. 8–9 to convene the smartest people we know—technologists, entrepreneurs, Fortune Global 500 executives, investors, policymakers, and the brilliant minds in between—to explore and interrogate the most pressing questions about AI at another pivotal moment. Register here.
About the Author
By Chloe Berger
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Personal Finance

Man on private jet
SuccessWealth
CEO of $5.6 billion Swiss bank says country is still the ‘No. 1 location’ for wealth after voters reject a tax on the ultrarich
By Jessica CoacciDecember 2, 2025
11 hours ago
Personal FinanceSavings
Best money market accounts of December 2025
By Glen Luke FlanaganDecember 2, 2025
12 hours ago
Ayesha and Stephen Curry (L) and Arndrea Waters King and Martin Luther King III (R), who are behind Eat.Play.Learn and Realize the Dream, respectively.
Commentaryphilanthropy
Why time is becoming the new currency of giving
By Arndrea Waters King and Ayesha CurryDecember 2, 2025
12 hours ago
Trump
CommentaryTariffs and trade
The trade war was never going to fix our deficit
By Daniel BunnDecember 2, 2025
14 hours ago
A stack of gold bars.
Personal Financegold prices
Current price of gold as of December 2, 2025
By Danny BakstDecember 2, 2025
14 hours ago
Price of silver for December 1, 2025
Personal Financesilver
Current price of silver as of Tuesday, December 2, 2025
By Joseph HostetlerDecember 2, 2025
15 hours ago

Most Popular

placeholder alt text
Economy
Ford workers told their CEO 'none of the young people want to work here.' So Jim Farley took a page out of the founder's playbook
By Sasha RogelbergNovember 28, 2025
4 days ago
placeholder alt text
Success
Warren Buffett used to give his family $10,000 each at Christmas—but when he saw how fast they were spending it, he started buying them shares instead
By Eleanor PringleDecember 2, 2025
17 hours ago
placeholder alt text
Economy
Elon Musk says he warned Trump against tariffs, which U.S. manufacturers blame for a turn to more offshoring and diminishing American factory jobs
By Sasha RogelbergDecember 2, 2025
11 hours ago
placeholder alt text
C-Suite
MacKenzie Scott's $19 billion donations have turned philanthropy on its head—why her style of giving actually works
By Sydney LakeDecember 2, 2025
18 hours ago
placeholder alt text
Success
Forget the four-day workweek, Elon Musk predicts you won't have to work at all in ‘less than 20 years'
By Jessica CoacciDecember 1, 2025
1 day ago
placeholder alt text
AI
More than 1,000 Amazon employees sign open letter warning the company's AI 'will do staggering damage to democracy, our jobs, and the earth’
By Nino PaoliDecember 2, 2025
19 hours ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.