• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Environment
Europe

Half of global GDP relies on nature–but it’s being wiped out. Here’s the business case for investing in biodiversity

By
Nick Studer
Nick Studer
Down Arrow Button Icon
By
Nick Studer
Nick Studer
Down Arrow Button Icon
January 26, 2023, 5:53 AM ET
A worker harvests palm oil fruit at a plantation in West Java, Indonesia. Asia is estimated to have lost 55% of its natural capital in the last 50 years.
A worker harvests palm oil fruit at a plantation in West Java, Indonesia. Asia is estimated to have lost 55% of its natural capital in the last 50 years.Dimas Ardian—Bloomberg/Getty Images

Carbon emissions get much of the attention in the climate discussion, but the planet’s biological diversity is shrinking so rapidly that it threatens to undermine the broader climate agenda.

Without meaningful change, there will be profound implications not only for the well-being of people around the world but also for the global economy, business, and finance.

However, the decline in biodiversity is also creating opportunities for companies and investors willing to step up to reverse the tide–and some early movers are beginning to capture them.

An interwoven system

Biodiversity is simply the variety of life forms in a given area–animals, plants, funguses, and microorganisms among them. When forests are cleared or animals go extinct, the effects ripple not only across ecosystems but also the economy. Coral reefs and mangroves protect against the rise of sea levels and storm surges. Forests and wetlands reduce flood risk.

The decline in these life forms has been massive: In total, the world has lost 69% of its wildlife populations in the past half a century, according to the World Wide Fund for Nature’s most recent Living Planet report.

Even worse, a vicious cycle is emerging in which biodiversity loss contributes to more global warming. For example, deforestation–cutting down trees with mostly diesel-fueled machines–accounts for 11% of global greenhouse gas emissions, more than aviation and cement production, according to research from the Glasgow Financial Alliance for Net Zero.

Not only does that increase the quantity of carbon in the atmosphere, but it also eliminates natural carbon scrubbers. Terrestrial and marine ecosystems sequester over half of human-caused carbon, according to Natural England. Simply put, there is no hope of reaching the goal of net-zero carbon emissions by 2050 without halting and reversing deforestation. 

Declining biodiversity could also take a toll on wealth creation from nature itself. The World Economic Forum reckons that more than half of the global gross domestic product, about $44 trillion, relies to some extent on nature. Just three sectors–construction, agriculture, and food and beverages–generate close to $8 trillion of gross value added, roughly twice the size of the German economy. Yet Asia has lost 55% of its natural capital in the past 50 years, according to the World Wide Fund.

In short, there is a strong business and investing case to reverse the biodiversity decline. I have been struck in our client conversations by the level of engagement by business and finance leaders. Increasingly they realize that without swift action, the risk resulting from biodiversity loss could emerge at the company or portfolio level.

Early movers

Perhaps that explains the recent interest in biodiversity funds. We estimate at least $12 billion was raised in 2022 by funds focused on agriculture, forestry, and bio-diversity investment. Just as investors have found opportunities to make money from the net-zero transition, some are now looking at how to benefit from biodiversity spending. We also believe that carbon credits are a market set to boom. What’s more, investors are forming coalitions to share best practices and develop frameworks.

We must go further. Spending on biodiversity conservation was between $124 billion and $143 billion in 2019, according to the Paulson Institute, The Nature Conservancy, and the Cornell Atkinson Center for Sustainability at Cornell University. That left a financing gap of roughly $700 billion per year, they say. The commitments made at COP15 last month to mobilize $200 billion per year by 2030 would be a useful start. 

Next steps

Only 3% of global climate investment in 2017-18 was directed toward agriculture, forestry, and other land use and natural resource management, according to the Partnership of Biodiversity and Finance. Part of the issue is that business struggles to put a financial value on it. “Wall Street has realized that it’s been pricing natural assets for the last 150 years at zero,” argues David Craig, co-chair of the Taskforce for Nature-related Financial Disclosures.  

We are still in the early stages–and many of the choices aren’t black or white. We need a spirit of urgent experimentation, with a goal of ensuring these efforts are complementary, supporting climate mitigation and biodiversity at the same time.

Three elements can help greatly

Capturing the potential economic implications of biodiversity loss is challenging. We need better data and tools to measure impact and manage risk. Improving measurement through drones, satellite imaging, soil sensors, and beyond is one growth opportunity.

However, there is no consensus on how to do this or a common set of measures–and given the ongoing debates about relatively simple metrics like corporate earnings, this journey will be a long one. Unified frameworks could help businesses amid a growing range of guidance and regulation.

The great work emerging from the collaboration at the Taskforce for Nature-related Financial Disclosures needs more support. Reporting can and should piggyback on existing climate and carbon initiatives.

Firms should explore innovative mechanisms to unlock financing for conservation and nature-based solutions. Carbon credits could help, especially if they give a higher value for greater biodiversity. Mechanisms like the United Nations High Commissioner for Refugees’ new Refugee Environmental Protection Fund, investing in reforestation in climate-vulnerable refugee situations, is one nascent example. Financial institutions also could establish policies on deforestation consistent with the goal of net zero global emissions by 2050. 

Closing the financing gap requires governments to incentivize investment, in addition to traditional policy actions. Blue bonds–debt instruments used to finance marine projects that provide environmental benefits such as preserving coral–are an excellent start. Governments will be spending more in the years ahead on climate adaptation and mitigation–they should spend more on biodiversity, too.

Biodiversity is the next financial frontier. It’s time for business leaders, investors, and governments to boldly go where they haven’t gone before.  

Nick Studer is the CEO of global management consultancy Oliver Wyman Group.

The opinions expressed in Fortune.com commentary pieces are solely the views of their authors and do not necessarily reflect the opinions and beliefs of Fortune.

More must-read commentary published by Fortune:

  • Will the U.S. and Europe slide into recession in 2023? Here’s how to look out when economic outlooks don’t
  • Biggest CEO successes and setbacks: 2022’s triumphs and 2023’s challenges
  • The U.S. has thwarted Putin’s energy blackmail. Europe says ‘Tanks a lot!’
  • Apple, Disney, Salesforce: Why are the world’s best companies failing to innovate on the future of work?

Learn how to navigate and strengthen trust in your business with The Trust Factor, a weekly newsletter examining what leaders need to succeed. Sign up here.

About the Author
By Nick Studer
See full bioRight Arrow Button Icon

Latest in

AIchief executive officer (CEO)
Microsoft AI boss Suleyman opens up about his peers and calls Elon Musk a ‘bulldozer’ with ‘superhuman capabilities to bend reality to his will’
By Jason MaDecember 13, 2025
10 minutes ago
Danish military forces participate in an exercise with hundreds of troops from several European NATO members in the Arctic Ocean in Nuuk, Greenland, Monday, Sept. 15, 2025.
PoliticsDonald Trump
Danish intelligence report warns of U.S. economic leverage and military threat under Trump
By The Associated PressDecember 13, 2025
1 hour ago
Ukrainian President Volodymyr Zelensky gives a joint press conference in Kyiv, Ukraine in 2023 as European leaders visit the country 18 months after the start of Russia's invasion.
EuropeUkraine invasion
EU indefinitely freezes Russian assets to prevent Hungary and Slovakia from vetoing billions of euros being sent to support Ukraine
By Lorne Cook and The Associated PressDecember 13, 2025
1 hour ago
Spanish Prime Minister Pedro Sánchez often praises the financial and social benefits that immigrants bring to the country.
EuropeSpain
In a continent cracking down on immigration and berated by Trump’s warnings of ‘civilizational erasure,’ Spain embraces migrants
By Suman Naishadham and The Associated PressDecember 13, 2025
1 hour ago
EconomyAgriculture
More financially distressed farmers are expected to lose their property soon as loan repayments and incomes continue to falter
By Jason MaDecember 13, 2025
2 hours ago
Middle EastMilitary
Trump pledges retaliation after 3 Americans are killed in Syria attack that the U.S. blames on the Islamic State group
By Samar Kassabali, Bassem Mroue, Seung Min Kim and The Associated PressDecember 13, 2025
4 hours ago

Most Popular

placeholder alt text
Economy
Tariffs are taxes and they were used to finance the federal government until the 1913 income tax. A top economist breaks it down
By Kent JonesDecember 12, 2025
2 days ago
placeholder alt text
Success
Apple cofounder Ronald Wayne sold his 10% stake for $800 in 1976—today it’d be worth up to $400 billion
By Preston ForeDecember 12, 2025
1 day ago
placeholder alt text
Success
40% of Stanford undergrads receive disability accommodations—but it’s become a college-wide phenomenon as Gen Z try to succeed in the current climate
By Preston ForeDecember 12, 2025
1 day ago
placeholder alt text
Economy
The Fed just ‘Trump-proofed’ itself with a unanimous move to preempt a potential leadership shake-up
By Jason MaDecember 12, 2025
1 day ago
placeholder alt text
Economy
For the first time since Trump’s tariff rollout, import tax revenue has fallen, threatening his lofty plans to slash the $38 trillion national debt
By Sasha RogelbergDecember 12, 2025
1 day ago
placeholder alt text
Success
Apple CEO Tim Cook out-earns the average American’s salary in just 7 hours—to put that into context, he could buy a new $439,000 home in just 2 days
By Emma BurleighDecember 12, 2025
1 day ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.