• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceTesla

Tesla shares ‘only going to go down from here’ as inflation, competition, and Elon Musk take their toll, say analysts

By
Esha Dey
Esha Dey
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Esha Dey
Esha Dey
and
Bloomberg
Bloomberg
Down Arrow Button Icon
December 17, 2022, 11:27 AM ET
Tesla CEO Elon Musk
Is Tesla CEO Elon Musk watching the road?Odd Andersen—AFP/Getty Images

“Musk risk” has been weighing on Tesla Inc.’s stock for some time now. But it reached another level this week as the electric-vehicle maker’s mercurial leader stirred up even more controversy and sent the company’s shares plunging.

Tesla’s stock price sank 16% over the last five sessions for its worst week since the pandemic struck in March 2020. By comparison, the S&P 500 Index and Nasdaq 100 indexes declined less than 3%. The performance is even uglier looking further back, with the shares tanking 43% so far this quarter as prominent Wall Street analysts dial back their expectations for Elon Musk’s company and the electric-vehicle industry as a whole. 

The swarm of activity surrounding Musk and Tesla just this past week has been overwhelming. The selloff pushed the company below a market value of $500 billion for the first time in more than two years. Goldman Sachs and RBC Capital markets slashed their price targets on the stock. Then Musk raised eyebrows when he sold almost $3.6 billion of Tesla shares, possibly to help refinance debt from his purchase of Twitter Inc. 

In addition, Musk was toppled from the peak of the Bloomberg Billionaires Index, meaning he’s no longer the richest person in the world. And his controversial management of Twitter’s social media rules, which have soured some of Tesla’s customer base, amped up Thursday when he suspended the Twitter accounts of well-known journalists at outlets like the New York Times and Washington Post.

“I think the stock is only going to go down from here,” said Catherine Faddis, senior portfolio manager at Fernwood Investment Management. “Elon Musk has damaged his reputation with this Twitter business and all the negative news flow.”

As concerns about the economy and a recession next year continue to grow, Tesla’s outlook is likely to darken. Demand for its expensive electric vehicles could wane as high inflation and rising interest rates sap demand from consumers reluctant to spend on big ticket items. The specter of a slowdown will probably have equity investors seeking safety in stable buys rather than growth stocks like Tesla.

“When you have a high-octane growth stock that relies on projections that are years away, confidence is very important, and once the confidence is broken the stock could break down as support ebbs away,” Faddis said.

Electric-vehicle risk

Based on Tesla’s valuation alone there’s probably room for further declines. At its current $474 billion market capitalization, it’s still head and shoulders above the top global auto manufacturers. It trades at 36 times forward earnings compared to the mid-to-high single-digit multiples for General Motors Co., Ford Motor Co. and Honda Motor Co. Ltd., as well as Toyota Motor Corp.’s high-teens multiple. Tesla even surpasses the Nasdaq 100 Index’s average price-to-earnings ratio of 22.  

And there are risks for the stock beyond valuation and concerns that Musk is too preoccupied with Twitter’s turnaround. 

Earlier this week, Morgan Stanley analyst Adam Jonas warned that the brakes were “screeching” on demand for electric vehicles as prices climb due to soaring raw material costs, taking affordability to the breaking point. Jonas lowered his expectations for the rate of electric-vehicle adoption in the US through the end of the decade. Goldman Sachs analyst Mark Delaney struck a similar tone, saying moderating macro indicators in several regions and Tesla’s recent price cuts suggest that the global supply-demand dynamic is now softer for the company.

“We expect that 2023 will be a tough year for the sector as slowing demand is met with significant increase in supply,” said Ivana Delevska, chief investment officer at SPEAR Invest. Tesla is not a niche player anymore and therefore will start seeing cyclicality just as other auto manufacturers. On top of that, Tesla “sells into the middle-class luxury market, which may be particularly hard hit.” 

Our new weekly Impact Report newsletter examines how ESG news and trends are shaping the roles and responsibilities of today's executives. Subscribe here.
About the Authors
By Esha Dey
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
Economy
Elon Musk warns the U.S. is '1,000% going to go bankrupt' unless AI and robotics save the economy from crushing debt
By Jason MaFebruary 7, 2026
1 day ago
placeholder alt text
Success
Gen Z Patriots quarterback Drake Maye still drives a 2015 pickup truck even after it broke down on the highway—despite his $37 million contract
By Sasha RogelbergFebruary 7, 2026
2 days ago
placeholder alt text
Success
Even with $850 billion to his name, Elon Musk admits ‘money can’t buy happiness.’ But billionaire Mark Cuban says it’s not so simple
By Preston ForeFebruary 6, 2026
2 days ago
placeholder alt text
Future of Work
Anthropic cofounder says studying the humanities will be 'more important than ever' and reveals what the AI company looks for when hiring
By Jason MaFebruary 7, 2026
1 day ago
placeholder alt text
AI
AI can make anyone rich: Mark Cuban says it could turn 'just one dude in a basement' into a trillionaire
By Sydney LakeFebruary 7, 2026
1 day ago
placeholder alt text
Real Estate
We may be looking at the housing affordability crisis all wrong. Higher earners are driving home prices, not lack of supply, researchers say
By Jason MaFebruary 7, 2026
24 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Finance

EconomyUkraine invasion
Russian officials are warning Putin that a financial crisis could arrive this summer, report says, while his war on Ukraine becomes too big to fail
By Jason MaFebruary 8, 2026
3 hours ago
InvestingGold
Bessent sees ‘unruly’ Chinese trading behind gold price swings
By Maria Paula Mijares Torres, Hadriana Lowenkron and BloombergFebruary 8, 2026
5 hours ago
Investinggambling
Gambling stocks sag as prediction markets steal Super Bowl bets
By Peyton Forte, Denitsa Tsekova and BloombergFebruary 8, 2026
5 hours ago
PoliticsJapan
Japanese prime minister’s landslide win gives her party a lower-house supermajority and more room to enact a right-wing agenda
By Mari Yamaguchi, Foster Klug and The Associated PressFebruary 8, 2026
5 hours ago
InvestingVenture Capital
NFL legend Joe Montana lived around top VC execs as a 49er, then leveraged those ties to launch his second career as an investor
By Jason MaFebruary 8, 2026
6 hours ago
Real EstateHousing
Trump’s plan to send home prices higher will help him with baby boomer voters ahead of midterm elections but could spark a ‘generational war’
By Josh Boak and The Associated PressFebruary 8, 2026
8 hours ago