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Companies are still attracting talent by paying off their student loans

September 26, 2022, 12:17 PM UTC
Graduation hat atop coins
Bright Horizons has observed a 70% increase in the number of corporate clients offering student loan repayment since 2020.
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Good morning!

With federal student loan repayments just around the corner, employers are thinking about how they can better support and prepare their employees financially. And employees welcome the assistance. 

Eighty-four percent of employees want their employers to be more involved with helping them through specific financial challenges, according to Morgan Stanley’s 2022 financial benefits study. On the employer side, Bright Horizons EdAssist, a tuition management service for employers, observed a 70% increase since 2020 in the number of clients that offer student loan repayment. 

“Employers are getting the message that soaring student debt is a major issue for employees, especially Gen Z and millennial workers, and they’re stepping up to provide valuable benefits and support in an effort to recruit and retain top talent,” says Jill Buban, EdAssist’s general manager and vice president. 

Companies are leveraging different strategies to help alleviate employee student loan burden. The fintech company Ally Financial provides employees with up to $10,000 to pay back existing student loans. It also offers up to $10,000 annually to reimburse employees pursuing additional education courses while under the company’s employ.

“It became really clear to us a few years back that the biggest issue for most of our new hires, or when we went to campus to [recruit] students, was student debt,” says CHRO Kathie Patterson. 

The company is also taking a multi-generational approach, contributing $100 each month, up to $10,000, to employees’ 529 savings plans and providing them with financial education courses and training. 

But what employers and advisors both agree would make an even bigger dent in student loan debt is up-front payment for advanced degrees, something Patterson says Ally Financial is considering offering in the future.

“It’s too early to tell, but we anticipate the popularity of student loan repayment programs among employees will continue to grow,” Buban says. “[And] employees will increasingly seek out companies that are going to help take the burden of student debt off their shoulders.”

Amber Burton
amber.burton@fortune.com
@amberbburton

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