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Companies are turning to A.I., but C-suite collaboration is crucial for success

March 24, 2022, 10:37 AM UTC

Good morning,

Companies are making big investments in machine intelligence, including automation and machine learning to boost efficiency. 

For example, during Tyson Foods, Inc.’s Q1 2022 earnings call last month, CEO and President Donnie King doubled down on the company’s plan to spend $1.3 billion over the next three years to increase automation in meat plants.

But implementing machine intelligence successfully can be complex, according to new research. To learn more, I had a conversation with Vijay D’Silva, a senior partner at McKinsey & Company. He is co-author of the firm’s report, in collaboration with the MIT Machine Intelligence for Manufacturing and Operations program, about what it takes to succeed. The findings are based on an in-depth survey of 100 companies in manufacturing and industrial operations. 

Companies defined as “leaders” have captured the largest gains from their machine intelligence efforts. The 12 highest-performing companies in the survey achieved significantly larger improvements than the rest in 20 of the 21 KPIs evaluated, such as efficiency.

An example of a leader? The e-commerce company Wayfair, according to the researchers. The company was early to move its data to the cloud and use machine learning in several functions. During the pandemic, Wayfair has been able to optimize container ship logistics, continually adjusting what goods were sent to which ports. “With shipping surcharges becoming more prevalent, Wayfair saved about 7.5%  in inbound logistics costs as a result,” according to the report.

Leaders have strong data management, governance, partnerships, and deployment as well as employee-training in machine intelligence. Here’s how they did it.

Data: Machine intelligence is fueled by data. About 92% of leaders had a process in place to track incomplete and inaccurate data. “Taking an inventory of which data is really important is core to implementing an efficient process for tracking data,” D’Silva told me. “Otherwise, a data strategy can become overwhelming, if organizations are trying to manage too much, or ‘boiling the data lake.’ Companies should always come back to the key question: what business problems am I trying to solve?” Maintaining data quality on an ongoing basis, and the democratization of data is also important, he notes.

Partnering: More than 80% of leaders have partnerships with start-ups and academic groups, for example. Meanwhile, less than a third of other companies have these partnerships. A chief technology officer at a manufacturing company (not named) told the researchers partnerships help because “we don’t have consistently well-structured data as you might get from standard enterprise-resource-planning systems,” according to the report.

Governance: More than 90% of leaders had a dedicated center of excellence. Leaders were more likely to have a defined process for the assessment and implementation of digital innovation, and update it continually.

Upskilling employees in machine intelligence: Leaders are five times more likely than the rest to train frontline employees on digitization and the Internet of Things (IoT), the researchers found. An example: McDonald’s used machine intelligence to improve tasks including predicting customer response to promotions. Team members in the field learned about the technology through “easy-to-use tools” created by its corporate center of excellence, according to the report.

Deployment: The researchers measured deployment by factors such as expenditure, how long companies have been working with the technologies,  and the maturity level of their analytical methods. Leaders continually invest more in their deployments, “with budgets 30 to 60% larger (as a percent of total) across manufacturing, customer service, product design, and supply chain,” the report stated.

Since many factors determine the success of deployment like the budget size and technology history, I asked D’Silva: Is C-suite collaboration a vital part of the process? 

“Yes, many of the [companies defined as] leaders involved the entire C-suite,” he says. “For example, we interviewed the CTO of one company who said the big business problems machine intelligence could solve for their organization came from the C-suite, which ensured that the investment was focused on a challenge core to the overall business, and not viewed as a side project.”


See you tomorrow.

Sheryl Estrada
sheryl.estrada@fortune.com

Big deal

StreetWise, the E-Trade from Morgan Stanley's quarterly tracking study of experienced investors and traders, looked at female trading trends in recognition of Women’s History Month. About 51% of female investors said they feel confident that they are making the right decisions for their portfolios—up 6 percentage points from Q1 2021. The study also found that 41% of women said they have spent more time dedicated to their portfolios. The findings are based on an online survey of 901 U.S. self-directed active investors who manage at least $10,000 in an online brokerage account.

Courtesy of E-Trade from Morgan Stanley

Going deeper

5 key themes in Americans’ views about A.I. and human enhancement, a report by Pew Research Center, finds that Americans are approaching these technologies with a degree of caution and uncertainty. One element of public caution is the desire to retain human control over these new and emerging possibilities. The findings are based on a survey of 10,260 U.S. adults. 

Leaderboard

Andrea Bonini was named CFO at Prada Group, effective May 2. Bonini will succeed Alessandra Cozzani who has been CFO since 2016. Cozzani has decided to leave the company for other professional opportunities. Bonini was previously managing director of the investment banking unit at Goldman Sachs International in London.  

Adam Towns was named CFO at Dataiku, an artificial intelligence and machine learning company. Before joining Dataiku, Towns served as the CFO of Sisense, where he led the company’s global finance and business operations team. Before that, he was SVP of strategic finance and FP&A at Mimecast, managing the company through a successful IPO in 2015.

Overheard

"Because diversity is so inherent to the beauty category, it is critical to our efforts, and to our success long term."

—Ulta Beauty's CEO David Kimbell on centering diversity in its business strategy, as told to Fortune.

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