• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceTesla

You can now buy a Tesla with Bitcoin—at a staggering cost, critics warn

By
Katherine Dunn
Katherine Dunn
Down Arrow Button Icon
By
Katherine Dunn
Katherine Dunn
Down Arrow Button Icon
March 24, 2021, 7:21 AM ET

Our mission to make business better is fueled by readers like you. To enjoy unlimited access to our journalism, subscribe today.

On Wednesday, Elon Musk once again took to Twitter to tell followers they can now buy a Tesla with Bitcoin.

Analysts and followers once again took to Twitter to note that, in the age of emissions cuts and ESG investing, this was more than a little ironic.

You can now buy a Tesla with Bitcoin

— Elon Musk (@elonmusk) March 24, 2021

“Selling electric cars to save the planet and lead us into a clean energy future, but then accepting payment for the cars in #Bitcoin is a bit like PETA asking for donations in the form of fur coats,” tweeted Edmund Schuster, an associate professor at the London School of Economics.

“Reverse carbon offsetting,” quipped Jamie Powell, a writer for the Financial Times’ Alphaville.

Tesla’s CEO—or “Technoking”—has continued to blast his support for Bitcoin after buying $1.5 billion worth for the company and saying he would accept the currency as payment. That helped push the cryptocurrency to a record high of $61,283.80 last week—and sure enough Bitcoin jumped in value following Musk’s latest announcement.

But skepticism, on at least one front, has continued to grow.

Tesla, after all, is framed as a front-runner for the low-carbon economy. That has made it a mainstay of a new flock of ESG indexes on environmental grounds (it’s “S” and “G” credentials have already been undermined). Those funds have broadly spent much of the last year on an unmitigated tear, often outperforming even a buzzy S&P 500, and spurring new financial products from some of the largest asset managers on the market.

Meanwhile, Bitcoin’s environmental toll is no secret. The fanatically energy-intensive mining process, which is broadly dependent on fossil fuel energy and, in particular, cheap and abundant coal in western China, has fueled soaring CO2 emissions. Analysts and investors have put estimates of the size of these emissions broadly in line with those of small to midsize industrialized nations, from Argentina to Greece to the Netherlands.

“While Bitcoin may have some undetermined social value, it is hard to argue that it provides a greater value to society than the lives of millions of people,” analysts at the Bank of America noted dryly last week in an investors note.

Measured instead as a company or organization, Bitcoin is roughly comparable to American Airlines, or even the federal U.S. government, which employs more than 2 million people, BofA says.

The main argument for Bitcoin “is not diversification, stable returns, or inflation protection, but sheer price appreciation,” the analysts added—and the complexity of the mining system means that as prices rise, inherently, so do emissions. And yet few ESG providers factor Bitcoin exposure into their ratings.

Of course, some argue that Bitcoin is not without benefits—and its environmental impact is not as bad as has been claimed. Writing for Fortune, Alex Tapscott, manager of Ninepoint Partners’ Digital Asset Group, referred to a Cambridge University study that found 39% of Bitcoin mining is fueled by renewable energy—mainly hydropower.

However, there have been documented downsides even here: Alex Pickard, a former Bitcoin miner, told Fortune’s Shawn Tully that his efforts to use cheap, abundant hydropower in Washington State were felled when the local utility shut down his operations for overloading the grid. And hydropower, lest we forget, is vulnerable to rising drought—exacerbated by climate change.

“Again, the network is operating exactly as it was designed to do,” BofA analysts noted. “But this comes at an enormous environmental cost, with arguably a limited social purpose.”

More must-read finance coverage from Fortune:

  • Charts: The U.S. will spend billions in stimulus to tackle child poverty, but that’s still way behind other countries
  • The daring architecture of Elon Musk’s compensation plan has the Tesla CEO on track to make history
  • Famed economist Jeffrey Sachs rails against Bitcoin: Highly polluting and “almost like counterfeiting”
  • Will stimulus checks take Bitcoin even higher? One analyst thinks so
  • Stimulus checks will be shielded from some debt, but still not collectors
About the Author
By Katherine Dunn
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

trump, powell
CommentaryFederal Reserve
Is Powell’s Fed head independence dead? It’s just one more diversionary trick as Trump outfoxes himself
By Jeffrey Sonnenfeld and Stephen HenriquesJanuary 12, 2026
11 hours ago
Future of WorkElon Musk
Elon Musk says saving for retirement is irrelevant because AI is going to create a world of abundance: ‘It won’t matter’
By Marco Quiroz-GutierrezJanuary 12, 2026
12 hours ago
Healthexercise
5 daily tasks that can double as exercise
By Molly Liebergall and Morning BrewJanuary 12, 2026
12 hours ago
EconomyU.S. economy
Forget the K-shaped economy, market veteran Ed Yardeni says—instead, it’s boomers hoarding wealth while Gen Z struggles to build it
By Tristan BoveJanuary 12, 2026
12 hours ago
Exxon Mobil CEO Darren Woods, seated to the right, listens as U.S. President Donald Trump, left, speaks during a meeting with oil company executives in the East Room of the White House in Washington, DC on Jan. 9, 2026. President Trump is aiming to convince oil executives to support his plans in Venezuela, a country whose energy resources he says he expects to control for years to come. U.S. forces seized Venezuelan president Nicolas Maduro in a sweeping military operation on Jan. 3, with Trump making no secret that control of Venezuela's oil was at the heart of his actions.
EnergyExxonMobil
Trump threatens to keep ‘too cute’ Exxon out of Venezuela after CEO provides reality check on ‘univestable’ industry
By Jordan BlumJanuary 12, 2026
12 hours ago
Personal Financechecking accounts
Best checking accounts for January 2026
By Glen Luke FlanaganJanuary 12, 2026
12 hours ago

Most Popular

placeholder alt text
Economy
Treasury spent $276 billion in interest on the national debt in the final three months of 2025, says the CBO—up $30 billion from a year prior
By Eleanor PringleJanuary 12, 2026
22 hours ago
placeholder alt text
Economy
‘Sell America’: Investors dump U.S. assets in fear of the end of Fed independence
By Jim EdwardsJanuary 12, 2026
23 hours ago
placeholder alt text
Success
An exec at $62 billion giant Colgate says Gen Z workers, despite getting flak for being woke and lazy, are actually ‘pushing us to get better’
By Emma BurleighJanuary 10, 2026
3 days ago
placeholder alt text
AI
This CEO laid off nearly 80% of his staff because they refused to adopt AI fast enough. 2 years later, he says he'd do it again
By Nick LichtenbergJanuary 11, 2026
2 days ago
placeholder alt text
Economy
A Supreme Court ruling that strikes down Trump's tariffs would be the fastest way to revive the stalling job market, top economist says
By Jason MaJanuary 11, 2026
2 days ago
placeholder alt text
Commentary
I run one of America's most successful remote work programs and the critics are right. Their solutions are all wrong, though
By Justin HarlanJanuary 11, 2026
2 days ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.