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Tesla tells SEC that Musk is now its ‘Technoking’ too

March 15, 2021, 12:17 PM UTC

It apparently wasn’t enough for Elon Musk to be CEO of Tesla and one of the electric-vehicle maker’s directors.

The billionaire entrepreneur will now also have the title of Tesla’s “Technoking,” the company told U.S. regulators on Monday. Not to leave the company’s finance chief Zach Kirkhorn out of the fun, Tesla’s filing with the Securities and Exchange Commission said the CFO would also have the title of “Master of Coin.”

But the filing also added that Musk, the company’s founder, and Kirkhorn “will also maintain their respective positions as chief executive officer and chief financial officer.”

In contrast to this display of humor, Tesla took a more conventional tack in announcing another executive’s job title change in a separate filing on Monday, one that did not include a new cartoonish title. Jerome Guillen, head of its automotive division, has moved to the role of president of Tesla’s heavy trucking division.

Tesla did not immediately respond to a request for comment.

In 2018, Musk ran afoul of the SEC after tweeting that he had “funding secured” to take Tesla private, when that was far from being the case. He was subsequently fined more than $20 million and forced to step down as Tesla’s board chairman. He later told the television news program 60 Minutes that he did not respect the SEC.

Musk, who is also CEO of SpaceX and a PayPal cofounder, recently tweeted that “it would be awesome” if reporters were right about the SEC probing his tweets about Dogecoin, a cryptocurrency.