Pepsi is upping the ante when it comes to caffeinated beverages.
The soda giant has announced plans to launch Pepsi Café, a cola-coffee drink that has roughly twice the amount of caffeine as a regular Pepsi. The drink will debut in April and could give Pepsi a head start in this new market.
The Coca-Cola Company has a similar product, called Coke Plus Coffee, available in international markets, but has not yet announced a U.S. launch date, though it is widely expected to do so.
Pepsi Café will come in two flavors, regular and vanilla. It’s seen as a way to boost stagnant soda sales, as people look for a mid-day energy boost.
This is hardly the first time colas have been infused with an extra dose of caffeine, though. Pepsi gave it a try in 1996 with Pepsi Kona, another soda/coffee hybrid. Coke tried Coca-Cola Blak in 2006. And Jolt Cola, from an independent company, made its debut in 1985.
The new recipe was developed over a 1.5 year period and reportedly starts with a cola taste, but finishes heavier on the coffee. Pepsi Café will begin as a product with a limited run, but Pepsi hopes to eventually make it a year-round offering. It’s part of an ongoing effort by the company to widen its appeal through new products and acquisitions.
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