Two weeks after tip-off on the 2019-2020 season, the NBA is stepping into a whole new game.
The National Basketball Association has launched a new streaming service for live and archived games (as well as original shows revolving around the league). At $6.99 per month (or $59.99 annually), it’s a much more affordable option for fans vs. the League Pass streaming service (which runs $17.99 per month).
Dubbed NBA TV, the service lets fans stream games through their smartphone, tablet or gaming console through a dedicated app or from NBA.com. It won’t show every game in the league, but it will show more than 100 live out of market games, along with the WNBA and NBA Summer League.
The move by the NBA could put the NFL and Major League Baseball on notice. Both of those leagues have dedicated networks for their sports, but like NBA Pass, they’re pricey. (NFL Sunday Ticket costs $294 per season and MLB TV runs $25 per month.) By offering a cheaper service, even one that pares down the offerings, the NBA could keep fans engaged, instead of seeing them migrate over to the myriad of streaming services launching this month and in the months to come, including Disney+, Apple TV+ and NBCUniversal’s Peacock.
More must-read stories from Fortune:
—Wall Street’s scorn for Elizabeth Warren boils over
—Spotify saved the music industry. Now what?
—Bill Gates went back to his high school and talked about the secrets to success
—Women from Twitter, Facebook, and Uber are teaming up to fund Silicon Valley’s future
—Voters over 65 remember Nixon—and want to impeach Donald Trump
Subscribe to Fortune’s Eye on A.I. newsletter, where artificial intelligence meets industry.
