• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation

2

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

3

Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem

1

OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation

2

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

3

Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
NBA

We Got a Preview of What NBA’s League Pass May Look Like Next Season

By
Terry Collins
Terry Collins
Down Arrow Button Icon
By
Terry Collins
Terry Collins
Down Arrow Button Icon
June 10, 2019, 6:55 PM ET
2019 NBA Finals - Golden State Warriors v Toronto Raptors
TORONTO, CANADA - JUNE 02: Stephen Curry #30 of the Golden State Warriors passes the ball while guarded by Kawhi Leonard #2 of the Toronto Raptors during Game Two of the NBA Finals on June 2, 2019 at Scotiabank Arena in Toronto, Ontario, Canada. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2019 NBAE (Photo by Mark Blinch/NBAE via Getty Images)Mark Blinch—NBAE/Getty Images
Add Fortune on Google for similar content.

What will the NBA look like next year?

Whatever the outcome of Game 5 of the NBA Finals tonight in Toronto, the league has some potentially sizable changes underway for one of its other hot properties, its NBA League Pass subscription service.

Prior to the Golden State Warriors Game 3 battle with Kawhi Leonard and the Toronto Raptors last week at Oracle Arena, the league gave a glimpse of its latest tech-related strategies. This included brief demos displaying how Google and Snapchat can show highlights and loads of information on your favorite teams when you watch on your smartphone or tablet.

What else is new? For starters, there will soon be three different ‘modes’ to watch in: Player, Coach, and Mascot. All three options work via player-tracking technology provider Second Spectrum, which tracks data and uses nifty graphics reminiscent of the NBA 2K video game.

Viewers who catch highlights of the NBA Finals on ESPN’s SportsCenter may get a sense of how the league is using the augmented content.

In “Player Mode,” viewers will see the scoring probabilities for each player in real time. So, when Golden State Warriors shooters Stephen Curry and Klay Thompson appear on the screen, small graphics pop up with their chances of making those same shots in real time.

This heightens the intrigue, or blood pressure, of watching (and also could be useful for friendly wagering).

The “Coach Mode” supposedly makes viewers feel like a coach, providing on-court Xs-and-Os strategy, such as if an offense running a pick-and-roll to get a good shot would be effective against a box-and-1 defense.

And, “Mascot Mode” is precisely what it is, offering more of a fun and light-hearted broadcast of the game mostly targeting kids. This could include animated comic book-like graphics, including a fire on a basket when a team is on a scorching scoring spree, or a 3D on-screen brick when a team shoots horribly.

The features could make watching NBA games more exciting, possibly even drawing in more casual fans wanting to learn more about the nuances of basketball. This all comes as NBA games continue to move away from playing close to the rim to now a free-flowing barrage of three-point shooting. “Fans have a lot of options to choose from. We’re trying to do our best to keep them engaged in various forms,” said Scott Stanchak, the league’s vice president of emerging technologies.

And, it turns out viewers outside of the U.S. are already using the features as the NBA has been experimenting with them during the playoffs. League Pass is available in some 200 countries including China, Brazil, Canada, and Mexico. The NBA’s huge following at times allows the league to take some creative chances without disrupting their domestic fan base. Incidentally, the league now has more than 100 international players on rosters including likely NBA MVP Giannis Antetokounmpo of the Milwaukee Bucks who hails from Greece, and Rookie of the Year favorite Luka Dončić of the Dallas Mavericks who’s from Slovenia.

In the U.S., League Pass costs between $200 to $250, depending on the plan. The NBA doesn’t publicly disclose the number of League Pass subscribers, but a league spokesman said it had a record number of subscribers globally this season, up 21 percent from last season.

Sam Farber, the NBA’s vice president of digital media, said the league has to constantly adapt to wherever the games are being shown.

“We’re paying close attention to what our fans like and don’t like and what’s working and not working,” he said. “Our game is constantly evolving, and so are our fans’ habits, We need to be ready.”

More must-read stories from Fortune:

—A red flag to investors: The stock market may be hitting the “triple top”

—The Renault deal is dead, but Fiat Chrysler still needs a partner

—Many economists think the next recession will be before the 2020 election

—The S&P 500 has performed far worse under Trump than Obama

—Listen to our new audio briefing, Fortune 500 Daily

Don’t miss the daily Term Sheet, Fortune‘s newsletter on deals and dealmakers.

About the Author
By Terry Collins
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in

Sundar Pichai, chief executive officer of Alphabet Inc.
AIAlphabet
Anthropic and SpaceX just handed Google the biggest profit quarter in company history—on paper
By Eva RoytburgJuly 22, 2026
2 hours ago
Medicaid Services administrator Dr. Mehmet Oz speaks before Vice President JD Vance at the Wisconsin Air National Guard facility at Milwaukee Mitchell International Airport.
PoliticsDonald Trump
Trump admin deferring $1 billion-plus Medicaid payments to California and Minnesota amid ‘suspected fraud’
By The Associated Press and Ali SwensonJuly 22, 2026
5 hours ago
‘It’s called StreetEasy, not StreetHard’: Mamdani cracks down on scourge of ‘housefishing’ and ‘real estate slop’
Real EstateHousing
‘It’s called StreetEasy, not StreetHard’: Mamdani cracks down on scourge of ‘housefishing’ and ‘real estate slop’
By Tatiana SatauaJuly 22, 2026
5 hours ago
As Washington panics about Chinese AI, Jensen Huang says open-source models like Kimi are ‘excellent’ and should be embraced, not banned
AIChina
As Washington panics about Chinese AI, Jensen Huang says open-source models like Kimi are ‘excellent’ and should be embraced, not banned
By Marco Quiroz-GutierrezJuly 22, 2026
5 hours ago
The Top Fitness and Wellness Gifts (2026): For the Busy Gym-Goer in Your Life
HealthFitness
The Top Fitness and Wellness Gifts (2026): For the Busy Gym-Goer in Your Life
By Christina SnyderJuly 22, 2026
5 hours ago
OpenAI CEO Sam Altman sits next to U.S. President Donald Trump.
AITech regulation
OpenAI’s rogue hacking incident was a warning shot. Will it be a wake-up call to finally create AI safety regulation?
By Jeremy Kahn and Emily ForliniJuly 22, 2026
5 hours ago

Most Popular

OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation
Cybersecurity
OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation
By Jeremy Kahn and Emily ForliniJuly 21, 2026
1 day ago
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
Success
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
By Sasha RogelbergJuly 20, 2026
2 days ago
Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
AI
Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
By Eva RoytburgJuly 21, 2026
1 day ago
The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
Real Estate
The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
By Nick LichtenbergJuly 22, 2026
9 hours ago
Despite a $156 million contract, Knicks star Jalen Brunson still calls his parents for financial advice any time he makes a big purchase
Success
Despite a $156 million contract, Knicks star Jalen Brunson still calls his parents for financial advice any time he makes a big purchase
By Emma BurleighJuly 21, 2026
1 day ago
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
Success
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
By Sydney LakeJuly 20, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.