• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersCEO Daily

Fortune’s Future 50 List: CEO Daily

By
David Meyer
David Meyer
and
Alan Murray
Alan Murray
Down Arrow Button Icon
By
David Meyer
David Meyer
and
Alan Murray
Alan Murray
Down Arrow Button Icon
October 21, 2019, 6:02 AM ET

Good morning.

This morning Fortune releases its third annual Future 50 list. This is our most ambitious list in terms of methodology. Developed with Martin Reeves of the BCG Henderson Institute, it is not based on measures of past performance, but rather attempts to measure commitment to the future. Half of it is based on the market’s assessment of a company’s future potential beyond the existing stream of profits; the other half reflects a sophisticated assessment, using natural language processing among other tools, of strategy, technology, people and structure. You can read more about the methodology here.

As I’ve argued in this space before, the time horizon of companies and their social impact are correlated. Companies focused on short term profits are much more likely to cut corners and do damage to employees, customers, their communities, the environment or other stakeholders. Companies committed to the future, like those on this list, are less likely to do harm and more likely to be focused on creating new value. It turns out, they also generate profits for their shareholders; last year’s 50 recorded shareholder returns of 13.9%, significantly above the 7.6% for the MSCI world stock index.

The top 10—many of which, not surprisingly, show up on other Fortune lists like Best Companies to Work For, Fastest Growing Companies and Change the World—are:

  1. Workday
  2. Square
  3. ServiceNow
  4. Contemporary Amperex Technology
  5. Spotify
  6. Atlassian
  7. Xiaomi
  8. Ctrip.com
  9. Salesforce
  10. Vertex Pharmaceuticals

You can read the full list here.

I’m in Washington this morning, at the Fortune Most Powerful Women Summit, which has been rocked this year by the political divisiveness that permeates this city. But we will carry on, committed to an open and inclusive dialogue on the important issues of the day. I will report back here tomorrow, or you can follow the proceedings on fortune.com.

Alan Murray
alan.murray@fortune.com
@alansmurray

TOP NEWS

Boeing Scrutiny

U.S. lawmakers probing Boeing and its 737 Max crisis have found a three-year-old internal company survey that showed around a third of employees felt "potential undue pressure" from above regarding safety-related approvals. So the lawmakers are stepping up their scrutiny of management. Wall Street Journal

Criminal Records

JPMorgan Chase will try to make it easier for people with criminal records to enter the workforce, including at the bank itself—it's removing all questions about criminal records from its job applications. It also will lobby state and local governments to change laws so that fewer former felons are barred from employment in industries such as finance. Fortune

Brexit Push

The U.K. Parliament voted Saturday to withhold its approval for Prime Minister Boris Johnson's Brexit deal, so as to force him to ask for a three-month extension to the Brexit deadline. He has now done so, extremely grudgingly (he also sent other EU leaders a letter arguing against an extension, though this had no legal effect). Johnson will today try again to get his deal through Parliament. Bloomberg

Canadian Election

Canadians go to the polls today. The Liberal party of embattled Prime Minister Justin Trudeau is running neck-and-neck with Andrew Scheer's Conservatives, and neither is likely to win a majority, meaning smaller parties could play a crucial role in the coming days. CNBC

AROUND THE WATER COOLER

Spotify's Future

Spotify is at the forefront of a surge in music revenues over the last five years, and is in the top five of Fortune's Future 50 list. But will the Swedish streamer hold its position at the top of the charts? It's already having trouble maintaining profitability and its losses are growing in absolute terms. So there's good reason to keep an eye on Spotify's current renegotiations with the labels. Fortune

Wirecard Audit

After a Financial Times investigation alleged the fraudulent inflation of sales and profits at German payments company Wirecard, the firm has commissioned KPMG to review its accounting practices. Wirecard strenuously disputes the paper's allegations, which knocked its share price by 20% last week. FT

Capital Group

Fund manager Mark Denning has been forced out at Capital Group following a BBC investigation that suggested he had broken investment rules, by secretly investing in the same companies as his funds. Denning, who managed more than $300 billion, denies wrongdoing but Capital Group says it "took immediate action" after the BBC approached it about its investigation. BBC

Berlin Rents

German property companies such as Deutsche Wohnen have seen their shares slide on the news of a five-year rent freeze in Berlin. The Berlin Senate approved the freeze Friday and, pending final parliamentary approval, it will go into effect in January. Reuters

This edition of CEO Daily was edited by David Meyer. Find previous editions here, and sign up for other Fortune newsletters here.

About the Authors
By David Meyer
LinkedIn icon
See full bioRight Arrow Button Icon
Alan Murray
By Alan Murray
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

NewslettersMPW Daily
These are the female exec moves you need to know this week, from Xbox to Match Group’s board shakeup
By Emma HinchliffeFebruary 27, 2026
10 hours ago
Intuit global headquarters in Mountain View, Calif.
NewslettersCFO Daily
Intuit’s CFO isn’t flinching at AI. He says it’s fueling the company’s next growth phase
By Sheryl EstradaFebruary 27, 2026
15 hours ago
NewslettersCEO Daily
You’ve lost the CEO succession race. Here’s your multi-million dollar bonus
By Claire ZillmanFebruary 27, 2026
17 hours ago
NewslettersTerm Sheet
Exclusive: Flux, backed by 8VC, raises $37 million to vibe code electronics
By Allie GarfinkleFebruary 27, 2026
18 hours ago
NewslettersFortune Tech
Salesforce’s Marc Benioff does not fear the ‘SaaS-pocalypse’
By Alexei OreskovicFebruary 27, 2026
19 hours ago
AIEye on AI
After months of quiet, Perplexity’s CEO steps into the OpenClaw moment
By Sharon GoldmanFebruary 26, 2026
1 day ago

Most Popular

placeholder alt text
Innovation
An MIT roboticist who cofounded bankrupt robot vacuum maker iRobot says Elon Musk’s vision of humanoid robot assistants is ‘pure fantasy thinking’
By Marco Quiroz-GutierrezFebruary 25, 2026
2 days ago
placeholder alt text
Success
Jeff Bezos says being lazy, not working hard, is the root of anxiety: ‘The stress goes away the second I take that first step’
By Sydney LakeFebruary 25, 2026
2 days ago
placeholder alt text
Commentary
'The Pitt': a masterclass display of DEI in action 
By Robert RabenFebruary 26, 2026
2 days ago
placeholder alt text
Economy
It’s more than George Clooney moving to France: America is becoming the ‘uncool’ country that people want to move away from
By Nick LichtenbergFebruary 27, 2026
19 hours ago
placeholder alt text
Success
Gen Z Olympic champion Eileen Gu says she rewires her brain daily to be more successful—and multimillionaire founder Arianna Huffington says it really does work
By Orianna Rosa RoyleFebruary 25, 2026
3 days ago
placeholder alt text
Economy
Trump claims America is ‘winning so much.’ The IMF agrees, adding that Trump’s trade policies are the only thing holding it back from even more
By Tristan BoveFebruary 26, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.