• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Commentaryfarming

Land O’Lakes CEO: Farmers Are in Crisis—and America Isn’t Paying Attention

By
Beth Ford
Beth Ford
Down Arrow Button Icon
By
Beth Ford
Beth Ford
Down Arrow Button Icon
June 11, 2019, 5:12 PM ET

Imagine, if you can, a computer virus that cut the productivity of Apple, Google, and Facebook in half. Or try to imagine Wall Street’s investment bankers seeing a season’s worth of deals washed away. Such calamities would dominate our nation’s news and drive swift political action. Yet that is precisely what America’s farmers face right now. And, as a country, we aren’t paying nearly enough attention.

Farmers are generally too proud and humble to speak out, but the truth is we are living through an extremely difficult period of market turmoil and natural disasters. Due largely to sustained low commodity prices, average farm income in 2017 was $43,000, while the median farm income for 2018 was negative $1,500. In 2018, Chapter 12 bankruptcies in the farm states across the Midwest that are responsible for nearly half of all sales of U.S farm products rose to the highest level in a decade.

And then the floods came to the Midwest. Farmers have been significantly delayed in their planting this year due to rain and soggy ground, and as the planting window closes, some will have to make a decision about whether to plant a crop this year at all. As of June 9, just 60% of America’s soybean acres had been planted in our highest-producing states, compared with nearly 90% typically planted by this time of year. And just 83% of the corn crop is in the ground in the most productive states, a number that should be pushing 100%.

These disasters would be catastrophic at the best of times. But the fact is the rural communities in which our farmers operate are also struggling because local businesses’ revenue and incomes are tied to farmers’ incomes and livelihoods. Farmers and rural families want the same things for their communities that we all do: access to quality education, health care, and technology, and strong local communities. There are challenges in these areas, as well.

Roughly one in three rural Americans, and one in four farmers, are without broadband access, cutting them off from services like telemedicine and educational tools. Many parents have to drive to the local McDonald’s so their kids can get Internet access to finish homework. Rural America faces a shortage of doctors—more than 100 rural hospitals have closed since 2010—even as they endure the regular dangers of farm life and the rolling tragedy of an opioid crisis. “Three in four farmers and farm workers (74%) are or have been directly impacted by opioid abuse, either by knowing someone, having a family member addicted, having taken an illegal opioid or having dealt with addiction themselves,” according to a survey from the American Farm Bureau Federation.

As the CEO of Land O’Lakes, one of the country’s largest farmer- and retail-member-owned cooperatives, I see these realities all the time.It is the privilege of my life to work with these families who in the face of such hardship demonstrate endless resilience, optimism, entrepreneurship, and innovation. Ninety-six percent of farms are family-owned. These are people who understand the cyclical nature of the industry and don’t give up in the face of setbacks. They protect and care for the land they want to pass on to their children.

But it’s not enough to count on farmers to tough it out. America needs to start listening to the voices of the heartland. It’s not just about feeling empathy for flood-ravaged communities. It is about recognizing our shared destiny. It is about remembering that agriculture is the bedrock of our economy and security. The products of urban America are essential. But without a thriving rural and farm economy producing abundant, affordable food for a growing planet, a foundational pillar of our strength as a country will collapse.

We need to look for ways to drive more investment and job creation in rural areas. For example, because trade is a cornerstone of a strong agricultural economy, Land O’Lakes continues to urge Congress to approve the USMCA trade agreement, while calling on the Trump administration to expand exports with existing trade partners. Policy is critical to help farmers at a time of crisis, a fact reflected in a strong bipartisan 2018 farm bill that improved the safety net for dairy producers and created new mental health assistance programs for farmers.

Policy must also be a catalyst for innovation. That’s why Land O’Lakes and other agricultural companies have supported public and private efforts to expand high-speed broadband access in rural America. And it’s why we’ve striven to deploy cutting-edge ag tech such as digital sustainability platforms to help farmers better safeguard and utilize their natural resources.

Fewer than one in five Americans live in rural areas, but they represent 44% of those serving in our military. When we need them, they stand up. Now it’s our turn to get on our feet.

Beth Ford is the president and CEO of Land O’Lakes, Inc.

More opinion in Fortune:

—Private insurers are afraid of Medicare for All. They should be excited

—The Uber IPO was not a failure, but IPOs in general are a mess

—Upwork CEO: Why we scratched college degree requirements

—Does the SEC’s ICO lawsuit against Kikgo too far?

—How to stop automation fromleaving women behind

Listen to our new audio briefing, Fortune 500 Daily

About the Author
By Beth Ford
See full bioRight Arrow Button Icon

Latest in Commentary

Sarandos
CommentaryAntitrust
Netflix’s takeover of Warner Brothers is a nightmare for consumers
By Ike BrannonDecember 11, 2025
16 hours ago
student
CommentaryEducation
International students skipped campus this fall — and local economies lost $1 billion because of it
By Bjorn MarkesonDecember 10, 2025
2 days ago
jobs
Commentaryprivate equity
There is a simple fix for America’s job-quality crisis: actually give workers a piece of the business 
By Pete StavrosDecember 9, 2025
3 days ago
Jon Rosemberg
CommentaryProductivity
The cult of productivity is killing us
By Jon RosembergDecember 9, 2025
3 days ago
Trump
CommentaryTariffs and trade
AI doctors will be good at science but bad at business, and big talk with little action means even higher drugs prices: 10 healthcare predictions for 2026 from top investors
By Bob Kocher, Bryan Roberts and Siobhan Nolan ManginiDecember 9, 2025
3 days ago
Google.org
CommentaryTech
Nonprofits are solving 21st century problems—they need 21st century tech
By Maggie Johnson and Shannon FarleyDecember 8, 2025
4 days ago

Most Popular

placeholder alt text
Success
At 18, doctors gave him three hours to live. He played video games from his hospital bed—and now, he’s built a $10 million-a-year video game studio
By Preston ForeDecember 10, 2025
2 days ago
placeholder alt text
Investing
Baby boomers have now 'gobbled up' nearly one-third of America's wealth share, and they're leaving Gen Z and millennials behind
By Sasha RogelbergDecember 8, 2025
3 days ago
placeholder alt text
Success
Palantir cofounder calls elite college undergrads a ‘loser generation’ as data reveals rise in students seeking support for disabilities, like ADHD
By Preston ForeDecember 11, 2025
14 hours ago
placeholder alt text
Economy
‘We have not seen this rosy picture’: ADP’s chief economist warns the real economy is pretty different from Wall Street’s bullish outlook
By Eleanor PringleDecember 11, 2025
19 hours ago
placeholder alt text
Economy
‘Be careful what you wish for’: Top economist warns any additional interest rate cuts after today would signal the economy is slipping into danger
By Eva RoytburgDecember 10, 2025
1 day ago
placeholder alt text
Politics
Exclusive: U.S. businesses are getting throttled by the drop in tourism from Canada: ‘I can count the number of Canadian visitors on one hand’
By Dave SmithDecember 10, 2025
2 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.