• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NBA

This Year’s NBA Finals Are Once Again a Battle of Entrepreneurs

Aric Jenkins
By
Aric Jenkins
Aric Jenkins
Down Arrow Button Icon
Aric Jenkins
By
Aric Jenkins
Aric Jenkins
Down Arrow Button Icon
May 30, 2018, 2:35 PM ET

For the fourth consecutive year, the Golden State Warriors and Cleveland Cavaliers will meet in the NBA Finals in what promises to be a battle of skill, grit and, yes, entrepreneurship.

Of course, each team’s owner and general manager possesses a level of business acumen to make it this far, but let’s narrow our focus a bit. The 2018 NBA Finals will be an entrepreneurship battle between LeBron James and Kevin Durant. You thought I was going to say Stephen Curry, didn’t you?

Curry and James will wage another battle — the battle of each team’s superstars, the faces of the franchises — but when it comes to investment, Durant appears to have an edge on his teammate. And, if we really want to stick to the game itself, Durant is the reigning NBA Finals MVP.

But anyway, back to business, Durant and James have both proven to be immaculate businessmen. The latter recently grew his investment in Liverpool Football Club by roughly five times thanks to a 2% stake he acquired for $6.5 million in 2011. With the English soccer team recently reaching the Champions League Final, that stake is now said to be worth approximately $32 million, according to ESPN.

James’ impressive portfolio doesn’t stop there. He made a cool $30 million-plus when Apple acquired Beats by Dre for $3 billion in 2014. It’s believed to be the biggest equity cash payout for a pro athlete, well, ever. And before that, James and business partner Maverick Carter sank $1 million into the Blaze Pizza chain, which is now worth an estimated $45 million.

How about James’ opponent, Durant? The nine-time all-star has cozied up to life in the Bay Area, so much so that he founded his own Silicon Valley start-up, the Durant Company. The venture has investments in tech companies such as Postmates and Acorns, as well as a number of entertainment developments and hotel and restaurant properties. A New York Times profile called Durant himself “Silicon Valley’s hottest start-up.”

Some of Durant’s other investments include Coinbase (digital currency), Pieology (pizza) and LimeBike (bike-share). The Durant Company usually throws in $250,000 to $1 million during the early stages. Just like the company’s positioning among Silicon Valley, Durant told ESPN that his dealings and education in business became a lot easier once he came to the Bay. “I have mentors like Ron Conway [early-stage Google and PayPal investor] and Ben Horowitz [co-founder of Silicon Valley venture capital fund Andreessen Horowitz] and good friendships with guys like Chris Lyons [chief of staff for Andreessen Horowitz]. I mean, you just go to dinner with these guys, hang out with them.”

On the court, Durant and James come Thursday night will look to cement their legacies among the best to ever play the game. James is vying for his fourth NBA title in his eighth straight appearance in the Finals. Durant will seek yet another Finals MVP in a career that has established him as one of the NBA’s most prolific scorers ever.

But another legacy seems to be pretty clear: no matter what happens in these Finals, Durant and James are making enough smart investments to make sure they’ll have plenty of money post-NBA.

About the Author
Aric Jenkins
By Aric Jenkins
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

CryptoCryptocurrency
Invesco takes over Superstate’s $900 million T-bill fund as Wall Street accelerates tokenization push
By Jeff John RobertsMarch 24, 2026
17 minutes ago
dog
Commentarycorporate boards of directors
What avalanche safety training can teach corporate boards about bad decisions
By Jane SadowskyMarch 24, 2026
17 minutes ago
NewslettersTerm Sheet
The rise and uncertain future of $29 billion AI coding startup Cursor
By Allie GarfinkleMarch 24, 2026
35 minutes ago
EconomyMarkets
Trump searches for an exit strategy in Iran as $100 oil looms over the midterms
By Jim EdwardsMarch 24, 2026
44 minutes ago
Bill Powers smiles at the camera
AIInsurance
Exclusive: Cambridge Mobile Telematics secures $350 million from TPG, Allianz to make driving safer
By Lily Mae LazarusMarch 24, 2026
47 minutes ago
Mark Zuckerberg, CEO of Meta.
NewslettersFortune Tech
The message Mark Zuckerberg is sending with his AI sidekick
By Matthew HeimerMarch 24, 2026
1 hour ago

Most Popular

Commentary
The Treasury just declared the U.S. insolvent. The media missed it
By Fortune EditorsMarch 23, 2026
21 hours ago
Personal Finance
Current price of gold as of March 23, 2026
By Fortune EditorsMarch 23, 2026
22 hours ago
Economy
It took 200 years for national debt to hit $1 trillion. Annual interest alone now exceeds that—a 'crushing legacy we must reverse,' says budget chair
By Fortune EditorsMarch 23, 2026
24 hours ago
Personal Finance
Current price of oil as of March 23, 2026
By Fortune EditorsMarch 23, 2026
23 hours ago
Health
Trump has TACO'd again, this time in Iran, sparking a $1.7 trillion stock market rally in minutes, even as peace talks are in question
By Fortune EditorsMarch 23, 2026
20 hours ago
Success
Dairy Queen CEO says he learned from Warren Buffett being the 'smartest person in the world' isn't the most important attribute for success
By Fortune EditorsMarch 21, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.