• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military

2

'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032

3

Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there

1

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military

2

'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032

3

Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
Arts & Entertainment

What to Expect for Netflix, Amazon, and Hulu at the 2017 Emmys

By
Tom Huddleston Jr.
Tom Huddleston Jr.
Down Arrow Button Icon
By
Tom Huddleston Jr.
Tom Huddleston Jr.
Down Arrow Button Icon
September 15, 2017, 4:01 PM ET

The biggest names in streaming television will face off at the 69th Primetime Emmy Awards on Sunday.

Netflix leads among the all-digital players with 91 total Emmy nominations (for popular shows like The Crown and Stranger Things). But streaming rivals Amazon and Hulu are also strong competitors in some important Emmy categories.

Of course, HBO—which bridges both traditional TV as a premium cable channel, and streaming with its HBO Now standalone streaming service—is still likely to be an award show juggernaut that will march into Sunday’s event with 110 total nominations (for shows like Westworld and Veep). And that’s despite the fact that the premium channel’s previous big winner, Game of Thrones, wasn’t even eligible for this year’s awards.

The rivalry among Hollywood’s rising streaming studios continues to heat up, and it should be one of the top storylines this weekend. Here’s what each of those companies’ prospects are on Emmy Sunday.

Netflix

Netflix’s huge spending ($6 billion on original TV and movies this year alone) has certainly had an effect on the awards race, as its total Emmy nominations jumped 69% from last year’s 54 nods. Freshman sci-fi drama Stranger Things definitely helped pad the total by picking up 18 nominations, while historical drama The Crown earned another 13 of its own. Both of those shows are contenders for the Best Drama Series crown, while Master of None and Unbreakable Kimmy Schmidt will compete for Best Comedy Series, giving Netflix solid chances in two of Sunday night’s biggest categories.

(Netflix actually already won 16 awards at last week’s 2017 Creative Emmys, where the Television Academy hands out awards in technical categories, including Stranger Things picking up wins for its main title design and theme music.)

The Crown won the Golden Globe for Best Drama earlier this year, but awards prediction website GoldDerby.com’s Emmy forecast (based on votes from TV critics and other “experts”) predicts that Stranger Things will walk away with Best Drama honors. A major win for either show would be a huge first for Netflix at the Emmys, where the streaming service will look to continue proving that it can compete with the biggest traditional studios.

Get Data Sheet, Fortune’s technology newsletter.

Amazon

The Emmy nomination announcements in July were not as exciting for Amazon as they were for the e-commerce giant’s streaming rivals. Two years after Amazon topped Netflix’s win total at the 2015 Emmys, Amazon saw its total nominations stay flat at 16 from last year to 2017. While previous winners from Amazon like comedies Transparent and Mozart in the Jungle received some nominations this year, as did the popular sci-fi drama Man in the High Castle, the company’s series were shut out of the Best Drama and Best Comedy categories. Amazon was likely hoping for more after committing a reported $4.5 billion toward its own original programming. The Hollywood Reporter noted this week that Amazon Studios may be taking a hard look at some of its past TV decisions after spending millions on expensive shows like Z: The Beginning of Everything (a drama about Zelda Fitzgerald) and Woody Allen’s Crisis in Six Scenes, both of which fell flat with critics.

Amazon may still notch a notable win on Sunday—Transparent‘s Jeffrey Tambor has won for Lead Actor in a Comedy before and could repeat that feat—but, Sunday is more likely to be a low-key night for Amazon, especially compared to its big wins at the Academy Awards in February.

Hulu

Is anyone as excited for the Emmys as Hulu? A year after earnings its first two Emmy nominations ever, Hulu—which is jointly owned by four major TV networks—was gunning hard for awards in 2017 with the debut of the dystopian feminist drama The Handmaid’s Tale. That show picked up 13 nominations (out of 18 overall for Hulu), including for Best Drama and a Best Actress nomination for star Elisabeth Moss. In fact, GoldDerby is picking Moss to win that award (she’s been nominated seven times before, but never won, for Mad Men and Top of the Lake), while the site gives the series itself the second-best odds in the Best Drama category, behind Stranger Things. Without a doubt, either of those awards would be a game-changing win for Hulu, as the service looks to join Netflix and Amazon as a powerhouse creator of original programming.

About the Author
By Tom Huddleston Jr.
See full bioRight Arrow Button Icon

Latest in Arts & Entertainment

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Arts & Entertainment

Meryl Streep says she was ‘ready to retire’ when the call for ‘Devil Wears Prada 2’ came—so she demanded they double her salary or nothing
SuccessThe Promotion Playbook
Meryl Streep says she was ‘ready to retire’ when the call for ‘Devil Wears Prada 2’ came—so she demanded they double her salary or nothing
By Orianna Rosa RoyleJune 10, 2026
3 hours ago
knicks
SuccessNew York
‘Knicks in 6. 2026 NBA Finals’: Why did this New Yorker make a prophecy in his 2020 high school yearbook?
By Philip Marcelo and The Associated PressJune 10, 2026
3 hours ago
Jamie Laing thinks tomorrow’s Fortune 500 will be built by creators. He might be right 
C-Suitecreator economy
Jamie Laing thinks tomorrow’s Fortune 500 will be built by creators. He might be right 
By Sam BirchallJune 10, 2026
6 hours ago
Trump’s 80th birthday present is a UFC cage on the South Lawn of the White House
North AmericaDonald Trump
Trump’s 80th birthday present is a UFC cage on the South Lawn of the White House
By Will Weissert and The Associated PressJune 9, 2026
21 hours ago
FIFA says ‘market rates’ explain World Cup prices. Economists say the market was rigged by design
Travel & LeisureNew York City
FIFA says ‘market rates’ explain World Cup prices. Economists say the market was rigged by design
By Catherina GioinoJune 9, 2026
21 hours ago
Singer-songwriter Grimes speaks on stage at Fortune Brainstorm Tech 2026 in Aspen, Colorado.
AIMusic
Grimes says AI can make music, but humans must still tell the story
By Sebastian HerreraJune 9, 2026
1 day ago

Most Popular

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
Asia
Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
By Kate O'Keeffe and BloombergJune 8, 2026
2 days ago
'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032
Economy
'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032
By Nick LichtenbergJune 9, 2026
1 day ago
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
Success
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
By Preston ForeJune 8, 2026
2 days ago
Current price of oil as of June 9, 2026
Personal Finance
Current price of oil as of June 9, 2026
By Joseph HostetlerJune 9, 2026
1 day ago
Current price of silver as of Tuesday, June 9, 2026
Personal Finance
Current price of silver as of Tuesday, June 9, 2026
By Joseph HostetlerJune 9, 2026
1 day ago
Wall Street dumped nearly $1 trillion in tech stocks by midday—then clawed it back and bought peanut butter and paint
Investing
Wall Street dumped nearly $1 trillion in tech stocks by midday—then clawed it back and bought peanut butter and paint
By Eva RoytburgJune 9, 2026
19 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.