• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechPointCloud

Why This Popular Developer Site Dumped Cloud to Build Its Own Storage

Barb Darrow
By
Barb Darrow
Barb Darrow
Down Arrow Button Icon
Barb Darrow
By
Barb Darrow
Barb Darrow
Down Arrow Button Icon
November 14, 2016, 1:23 PM ET
Gitlab

“How We Knew It Was Time to Leave the Cloud.” That headline is roughly equivalent to “Man Bites Dog” in the tech blogosphere, so it was eyebrow-raising to those who read it atop a new blog post from developer hub GitLab late last week.

In the tech realm, as evidenced by several talks at last week’s Structure industry conference, the conventional wisdom is almost all new computing jobs and data will run in a shared cloud infrastructure—whether it be Amazon Web Services, Microsoft Azure, or Google Cloud Platform, among others—in the not-too-distant future.

GitLab runs a popular website and set of tools used by tens of thousands of software developers to build applications and to track coding projects. It competes with the similarly beloved GitHub.

So why is GitLab forsaking the cloud—at least in part—to run its own storage? The details are in the GitLab post, but the long story short is that GitLab’s braintrust thinks it can do a better job than the unnamed cloud storage provider that frustrated them with response times. GitLab requires fast storage performance as many users are writing data to and reading it from the storage source all the time. If the storage cannot keep up with those read and write demands, there’s a bottleneck.

Get Data Sheet, Fortune’s daily technology newsletter.

While GitLab did not name its cloud provider,its clear from several earlier message threads, that the company had significant problems running optimally on Microsoft Azure storage. Fortune reached out to Microsoft for comment and will update this story as needed.

GitLab CEO Sid Sijbrandij says the company has not given up on cloud computing generally and has nothing bad to say about any one provider and the company continues to use DigitalOcean’s cloud for computing.

“Cloud is great for compute power, but we have a very specific need for a massive file system, and right now the best way to do that is to have our own hardware,” Sijbrandij tells Fortune.

Storage is a tough problem to solve in cloud. In data storage, “IOPS” or input/output operations per second is a critical metric. Customers need fast IOPS for applications in which data needs to be stored (written) and accessed (read) consistently.

That can be an issue when sharing storage resources with other customers—the definition of public cloud computing. In this model, servers, storage arrays, and networking gear are aggregated, maintained, and run at multiple data centers by one vendor, such as Microsoft (MSFT), Amazon (AMZN), or Google (GOOG). Then all that computing and networking capacity can be rented out to many users so that they don’t need to build more (or any) of their own data centers.

In the case of GitLab, here’s how the company’s infrastructure lead Pablo Carranza described it in the blog post:

On our server, GitLab can only perform 20,000 IOPS but the low limit is 0. With this performance capacity, we became the “noisy neighbors” on the shared machines, using all of the resources. We became the neighbor who plays their music loud and really late. So, we were punished with latencies. Providers don’t provide a minimum IOPS, so they can just drop you. If we wanted to make the disk reach something, we would have to wait 100 ms latency. That’s basically telling us to wait 8 years. What we found is that the cloud was not meant to provide the level of IOPS performance we needed to run an agressive [sic] system like CephFS.

Thus, GitLab plans to purchase and maintain its own storage infrastructure, using “bare metal” hardware instead virtualized cloud servers. “Bare metal” is industry jargon for hardware not running virtualization, a handy software layer upon which IT professionals can pack more workloads with less hardware.

For more on GitLab, read: This Startup Wants to Make Software Development Easier

Virtualization itself is a key underpinning of all cloud computing because of that characteristic. It has a soft underbelly, however, in that virtualization can slow down some operations. Databases, for example, typically are tough to run optimally on virtualized hardware. They do far better on their own dedicated, bare metal. Fast IOPS storage is another example of a task that does better on this unvirtualized, uncloud-like hardware.

For more on cloud computing, watch:

While this is an unusual cloud-to-on-premises move, there are precedents. Dropbox, for example, moved 90% of its storage workload off of Amazon Web Services to its own data centers last year. Even some cloud advocates admit that once a given set of tasks gets big enough and is well understood, it may make more sense to move it back in-house off of the cloud. And, Backblaze co-founder and CEO Gleb Budman has long maintained that his company can build and offer cheaper backup storage than any cloud provider.

On the other hand, workloads that change frequently day-to-day (or minute-to-minute) are likely better suited for a shared cloud infrastructure in which the customer pays for the capacity used. Why buy a big expensive server for a workload to handle a spike in holiday retail sales, for example, which only happens once or twice per year?

About the Author
Barb Darrow
By Barb Darrow
See full bioRight Arrow Button Icon

Latest in Tech

InnovationRobots
Even in Silicon Valley, skepticism looms over robots, while ‘China has certainly a lot more momentum on humanoids’
By Matt O'Brien and The Associated PressDecember 13, 2025
2 hours ago
Sarandos
Arts & EntertainmentM&A
It’s a sequel, it’s a remake, it’s a reboot: Lawyers grow wistful for old corporate rumbles as Paramount, Netflix fight for Warner
By Nick LichtenbergDecember 13, 2025
6 hours ago
Oracle chairman of the board and chief technology officer Larry Ellison delivers a keynote address during the 2019 Oracle OpenWorld on September 16, 2019 in San Francisco, California.
AIOracle
Oracle’s collapsing stock shows the AI boom is running into two hard limits: physics and debt markets
By Eva RoytburgDecember 13, 2025
7 hours ago
robots
InnovationRobots
‘The question is really just how long it will take’: Over 2,000 gather at Humanoids Summit to meet the robots who may take their jobs someday
By Matt O'Brien and The Associated PressDecember 12, 2025
20 hours ago
Man about to go into police vehicle
CryptoCryptocurrency
Judge tells notorious crypto scammer ‘you have been bitten by the crypto bug’ in handing down 15 year sentence 
By Carlos GarciaDecember 12, 2025
21 hours ago
three men in suits, one gesturing
AIBrainstorm AI
The fastest athletes in the world can botch a baton pass if trust isn’t there—and the same is true of AI, Blackbaud exec says
By Amanda GerutDecember 12, 2025
22 hours ago

Most Popular

placeholder alt text
Economy
Tariffs are taxes and they were used to finance the federal government until the 1913 income tax. A top economist breaks it down
By Kent JonesDecember 12, 2025
1 day ago
placeholder alt text
Success
Apple cofounder Ronald Wayne sold his 10% stake for $800 in 1976—today it’d be worth up to $400 billion
By Preston ForeDecember 12, 2025
1 day ago
placeholder alt text
Success
40% of Stanford undergrads receive disability accommodations—but it’s become a college-wide phenomenon as Gen Z try to succeed in the current climate
By Preston ForeDecember 12, 2025
1 day ago
placeholder alt text
Economy
For the first time since Trump’s tariff rollout, import tax revenue has fallen, threatening his lofty plans to slash the $38 trillion national debt
By Sasha RogelbergDecember 12, 2025
21 hours ago
placeholder alt text
Economy
The Fed just ‘Trump-proofed’ itself with a unanimous move to preempt a potential leadership shake-up
By Jason MaDecember 12, 2025
20 hours ago
placeholder alt text
Success
At 18, doctors gave him three hours to live. He played video games from his hospital bed—and now, he’s built a $10 million-a-year video game studio
By Preston ForeDecember 10, 2025
3 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.