• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military

2

'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032

3

Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there

1

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military

2

'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032

3

Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
Tech

AT&T-Time Warner Would Join a Long Line of Post-Internet Media Deals

By
David Z. Morris
David Z. Morris
Down Arrow Button Icon
By
David Z. Morris
David Z. Morris
Down Arrow Button Icon
October 23, 2016, 5:19 PM ET
AT&T office New York City, USA: Signage and logo outside its
AT&T office in New York City, USA: Signage and logo outside its office glowing at night. AT&T Inc. is an American multinational telecommunications corporation, headquartered at Whitacre Tower in downtown Dallas, Texas. Photograph by Roberto Machado Noa—LightRocket via Getty Images

It’s official—AT&T is buying Time Warner for $85.4 billion dollars. That would make it the 11th biggest buyout of any kind since 1995, and the third-biggest media buyout. Some have said that big media deals don’t usually work out—in fact, Time Warner CEO Jeff Bewkes said exactly that in 2009. Time Warner has itself been through the wringer on prior deals, and as recently as 2014 Bewkes refused a bid from Fox.

For some possible insight into why Time Warner was on board this time around, and what the future holds, here’s a look at the top 6 major media deals completed since 1995. It shows, above all, a media market in near-constant upheaval as companies (and regulators) try to figure out exactly how the Internet is changing their world.

#1. Target: Time Warner

Acquirer: America Online
Value: $112 billion
Date Completed: January 2001

It’s the white elephant in the room: the largest media and technology merger of all time also turned out to be an unmitigated disaster for basically everyone involved. Cultures clashed, supposed synergies never worked out, and dialup internet subscription revenue cratered, leading to more than $100 billion in losses by 2003. AOL was worth only $2.5 billion by the time it was spun off in 2009.

Get Data Sheet, Fortune’s technology newsletter.

#2. Target: Time Warner Cable

Acquirer: Charter Communications
Value: $87.4 billion
Date: May 2016

After being spun off by Time Warner in 2008, its cable unit helped Charter Communications become the second-largest broadband provider and third-largest pay-TV provider in the U.S. Notably, the deal was approved after Comcast’s bid for Time Warner Cable was rejected by regulators.

(Once completed—if the deal passes regulatory hurdles—the AT&T-Time Warner deal will be the third largest deal and appear in this position in the list, bumping the below DirecTV-AT&T deal to #4).

#3. Target: DirecTV

Acquirer: AT&T, Inc.
Value: $66.5 billion
Date: July 2015

With this deal, AT&T vastly expanded its pay-TV reach, helping it streamline its bundles of broadband, TV, and phone service. It also promised regulators it would uphold net neutrality and expand broadband into rural areas.

#4. Target: AT&T Broadband

Acquirer: Comcast
Value: $60.7 billion
Date: November 2002

AT&T split its traditional cable operations off in 2002 and sold them to Comcast. It made Comcast the largest cable operator in the country, though AT&T now provides more pay TV thanks to its acquisition of DirecTV. As one part of the (very complex) deal, AT&T sold off a 27% stake in Time Warner Entertainment for about $9 billion in cash and stock.

For more on the merger, watch our video.

#5. Target: Tele-Communications Inc.

Acquirer: AT&T Corp.
Value: $52 billion
Date: March 1999

You might not know the name, but Tele-Communications Inc, aka TCI, was once the largest cable operator in the U.S. It was purchased by AT&T in 1999 and became AT&T Broadband, before eventually becoming part of Comcast. Notably, the FCC at the time did not require that the company’s high-speed lines be shared with competitors, despite lobbying by AOL and others. Instead, regulators were mainly concerned with competition in wired telephone service, which the deal promised to enhance.

#6. Target: CBS

Acquirer: Viacom
Value: $45.2 billion
Date: May 2000

The original merging of Viacom and CBS, particularly its regulatory aspect, provides an interesting lens for viewing AT&T-Time Warner. Regulators back in 2000 debated whether the combined media companies should be able to control two broadcast networks, CBS and UPN. Today, similar concerns apply to pay TV and streaming services.

So what do we take away from this succession of spinoffs, trades, and takeovers? Clearly, media companies, including content producers and networking providers, are still trying to figure out structures that work in the 21st century. And vertical integration of the sort AT&T-Time Warner represents hasn’t been nearly as popular as expansion within a market—but maybe the second time’s the charm.”

About the Author
By David Z. Morris
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

How the World Cup is a high-stakes stage for Big Tech’s AI push
NewslettersCIO Intelligence
How the World Cup is a high-stakes stage for Big Tech’s AI push
By John KellJune 10, 2026
19 minutes ago
Anthropic accused of ‘secret sabotage’ as Claude Fable 5 silently limits capabilities for AI researchers and developers
AIAnthropic
Anthropic accused of ‘secret sabotage’ as Claude Fable 5 silently limits capabilities for AI researchers and developers
By Sharon GoldmanJune 10, 2026
2 hours ago
A 5-week course and a guaranteed job: Meta commits $115 million to solve the skilled-trades shortage stalling its AI buildout
Future of WorkMeta
A 5-week course and a guaranteed job: Meta commits $115 million to solve the skilled-trades shortage stalling its AI buildout
By Jacqueline MunisJune 10, 2026
2 hours ago
Xbox CEO Asha Sharma
SuccessCareers
Xbox’s CEO spent her early career taking out trash and selling coupon books—she says the secret to her rise was never obsessing over a dream career
By Preston ForeJune 10, 2026
4 hours ago
Boris Cherny, Head of Claude Code
SuccessHiring
The architect behind Claude Code reveals the three things Anthropic looks for in a good hire—and why people with low ego are a must
By Emma BurleighJune 10, 2026
5 hours ago
Trump sits at the Resolute Desk with his hands folded
AIImmigration
OpenAI and Nvidia CEOs didn’t flinch at Trump’s $100,000 H-1B visa fee, and now they’re paying up as their application numbers soar
By Jacqueline MunisJune 10, 2026
5 hours ago

Most Popular

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
Asia
Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
By Kate O'Keeffe and BloombergJune 8, 2026
2 days ago
'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032
Economy
'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032
By Nick LichtenbergJune 9, 2026
1 day ago
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
Success
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
By Preston ForeJune 8, 2026
2 days ago
Current price of oil as of June 9, 2026
Personal Finance
Current price of oil as of June 9, 2026
By Joseph HostetlerJune 9, 2026
1 day ago
Wall Street dumped nearly $1 trillion in tech stocks by midday—then clawed it back and bought peanut butter and paint
Investing
Wall Street dumped nearly $1 trillion in tech stocks by midday—then clawed it back and bought peanut butter and paint
By Eva RoytburgJune 9, 2026
22 hours ago
Current price of silver as of Tuesday, June 9, 2026
Personal Finance
Current price of silver as of Tuesday, June 9, 2026
By Joseph HostetlerJune 9, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.