In the two years since Microsoft bought the Swedish video game developer behind Minecraft, the massively popular game has doubled its number of copies sold and it has now crossed the 100 million mark in sales.
Microsoft (MSFT) and game developer Mojang announced the news on Thursday, noting that Minecraft has now sold more than 106 million copies since debuting in 2011. The game had sold just over 50 million units when Microsoft paid $2.5 billion for Mojang in the fall of 2014. Minecraft has averaged more than 53,000 copies sold per day since the beginning of this year, the company said on Thursday.
Minecraft’s following has grown rapidly over the five years since it moved out of beta, as children and adults alike have flocked to build and explore virtual landscapes and structures in the game’s open-world environment. Users also gather on YouTube, which now hosts more than 70 million videos related to Minecraft gameplay, and Microsoft has also worked on positioning the game as an educational tool for schoolchildren.
Microsoft and Mojang mocked up a nifty infographic to celebrate passing 100 million sales and break down some of the game’s sales statistics:
The infographic includes stats on how different regions play Minecraft and it also notes that the total population of Minecraft buyers is only slightly smaller than the populations of countries such as Japan and Mexico. TIME notes that Minecraft is now the second-highest selling video game of all time, behind Tetris (more than 400 million copies) and ahead of Grand Theft Auto V (65 million).
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With such a large following, it’s not surprising that companies and other advertisers would want to gain access to the Minecraft community. To that end, Microsoft and Mojang earlier this week announced new guidelines that prohibit any groups from using the game to build advertisements that aim to sell products or promote causes that are unrelated to the game.