• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 

2

Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympics

3

The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises

1

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 

2

Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympics

3

The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
TechPointCloud

Google Plans to Boost Its Cloud Game

Barb Darrow
By
Barb Darrow
Barb Darrow
Down Arrow Button Icon
Barb Darrow
By
Barb Darrow
Barb Darrow
Down Arrow Button Icon
March 22, 2016, 9:25 AM ET
Diane Greene,  senior vice president of Google Enterprise.
Diane Greene, senior vice president of Google Enterprise.Google

Google, which is trying to boost its cloud computing capacity versus rivals Amazon Web Services and Microsoft, plans to add 12 new cloud-focused data centers to its roster in the next year and a half, according to a Bloomberg report.

That should help. Google’s (GOOG) cloud data center count pales in comparison to that of either Amazon (AMZN) or Microsoft (MSFT) as Battery Ventures’ technology fellow Adrian Cockcroft has pointed out for the last two years. Google disclosed its data center expansion plans in its cloud blog on Tuesday..

Still, Google has to do more than add capacity to its cloud to eat into Amazon’s market share lead in public cloud. This is the model in which a company, in this case Google, builds massive pools of computing, storage, and networking that it then resells or rents to customers who don’t want to build more of their own data centers.

Google’s problem is that Amazon Web Services just had its 10-year anniversary and in that time racked up huge numbers of startups and increasingly bigger companies to its cloud. AWS has sort of become synonymous with public cloud, although business-friendly Microsoft got into the act with Azure a few years ago.

Microsoft has long-standing relationships with most of the big companies on the planet, and Amazon has been building them. Google now needs to do likewise and offer the sort of business contracts and outreach big customers are used to from their other vendors

For more on Amazon’s cloud, watch:

So ironically Google, the king of massively scaled infrastructure used in its search business, has both a bit of an infrastructure deficit plus a long way to go to convince chief information officers and their brethren that Google’s cloud suits their needs.

Later this week at the Google Next event, Google’s enterprise chief, Diane Greene, is expected to talk more about how Google will be a more enterprise-friendly public cloud supplier. As co-founder and former chief executive officer of VMware (VMW), Greene knows this business audience.

Google’s Secret Plan to Catch Up With Amazon in Cloud

Google, like Amazon, is a huge, multifaceted company. It pays the bills with its search and advertising business and it wows computer scientists and data geeks with advanced tools like TensorFlow. It’s doing self-driving cars. But big companies have to be reassured that Google wants to be a trusted supplier of IT services to them, and that’s a big chunk of Greene’s job.

Her hiring along with that of former Red Hat (RHT) chief technology officer Brian Stevens, two years ago, were two indications that Google was getting serious about big business customers.

It also helped that Google CEO Sundar Pichai actually talked about Google Cloud Platform on the company’s last earnings call in February.

Get Data Sheet, Fortune’s technology newsletter.

At Google Next, Greene and the company need to trot out some big customer accounts and perhaps some brand-name software companies that will start offering their applications on Google cloud, much as Oracle (ORCL) and SAP (SAP) offer their applications on Microsoft Azure and AWS, for example.

Note: This story was updated at 4:35 p.m. EDT with a link to Google’s blog post.

About the Author
Barb Darrow
By Barb Darrow
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Jensen Huang, chief executive officer of Nvidia
AINvidia
Nvidia gets tepid reaction to forecast, boosts investor rewards
By Ian King and BloombergMay 20, 2026
12 minutes ago
SpaceX finally files IPO prospectus, reveals revenue is up–but losses are too
Big TechSpaceX
SpaceX finally files IPO prospectus, reveals revenue is up–but losses are too
By Allie GarfinkleMay 20, 2026
22 minutes ago
Elon Musk sits with his fists together, looking up.
Commentaryspace
SpaceX will be worth trillions, but the space station that made it possible is worth even more — if we don’t squander it
By Tejpaul BhatiaMay 20, 2026
35 minutes ago
Antler CEO Magnus Grimeland says Silicon Valley doesn’t have a monopoly on tech: ‘People can innovate from almost anywhere’
AsiaAsia Agenda
Antler CEO Magnus Grimeland says Silicon Valley doesn’t have a monopoly on tech: ‘People can innovate from almost anywhere’
By Angelica AngMay 20, 2026
45 minutes ago
Clinical Psychologist Daniel Wendler
ConferencesWorkplace Innovation Summit
A ‘proudly autistic’ workplace expert says putting neurodivergent employees in a typical office is like dropping a polar bear in Austin, Texas
By Tristan BoveMay 20, 2026
2 hours ago
Pay transparency is exposing a bigger problem: Most companies can’t explain why they pay what they pay
Workplace CultureWorkplace Innovation Summit
Pay transparency is exposing a bigger problem: Most companies can’t explain why they pay what they pay
By Sydney LakeMay 20, 2026
2 hours ago

Most Popular

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
Workplace Culture
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
By Preston ForeMay 19, 2026
1 day ago
Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympics
Future of Work
Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympics
By Mike Householder and The Associated PressMay 17, 2026
3 days ago
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
Politics
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
By Jake AngeloMay 12, 2026
8 days ago
Current price of oil as of May 19, 2026
Personal Finance
Current price of oil as of May 19, 2026
By Joseph HostetlerMay 19, 2026
1 day ago
Spirit Airlines apologizes to all the Americans who can't afford any summer vacation flights as it shuts down
Travel & Leisure
Spirit Airlines apologizes to all the Americans who can't afford any summer vacation flights as it shuts down
By Rio Yamat and The Associated PressMay 18, 2026
2 days ago
Current price of silver as of Tuesday,  May 19, 2026
Personal Finance
Current price of silver as of Tuesday, May 19, 2026
By Joseph HostetlerMay 19, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.