• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechPointCloud

Data Storage King EMC Finally Gets With the Times

Barb Darrow
By
Barb Darrow
Barb Darrow
Down Arrow Button Icon
Barb Darrow
By
Barb Darrow
Barb Darrow
Down Arrow Button Icon
December 8, 2015, 9:35 AM ET
Jeremy Burton, president of products and marketing, EMC.
Jeremy Burton, president of products and marketing, EMC. Nicole Connolly Photography by NicoleConnolly.com

EMC is known for many things. It’s the object of a $67 billion acquisition plan by Dell; it leads the market in storage systems used by big companies and it’s a majority owner of VMware. But it’s not typically (or ever) seen as a champion of open-source software.

That’s beginning to change.

On Tuesday, the Hopkinton, Mass.-based company said it is open sourcing software that manages and orchestrates the set up and management of servers and storage switches in data centers. The software, called RackHD, and associated documentation is already on Github, an online library for open-source products. Developers can go there to check out what’s available and download software as needed.

Open-sourcing is the practice of making the nuts-and-bolts software source code available to developers anywhere, anytime for examination, tweaking and deploying under a variety of non-commercial licenses.

It is the antithesis of the proprietary, company-owned software from Microsoft (MSFT), Oracle(ORCL), Apple, and, um EMC, but it is also very much the way the world is going. Last week even Apple (AAPL)—seen as the ultimate power in closed, proprietary software—made good on promises to open-source its new Swift programming language.

We are living in a new world, people.

To be fair this is not totally new ground for EMC (EMC). In May, it open-sourced software for managing mixed storage systems in data centers, a sort of storage analog to RackHD. With that software, called CoprHD, customers can run storage systems from many vendors in a shared pool of resources with ViPR acting as the traffic cop.

Jeremy Burton, president of products and marketing for EMC, acknowledged that just two or three years ago, the thought of EMC opening up key code for the world would have been a stretch to say the least.

Instead, the company is hoping to make this a common practice at least for the work coming out of its emerging product teams. “The old idea was that we’d produce proprietary source code and over our dead body would we share it,” Burton told Fortune.

This is a learning process, he said. in May, CoprHD was released under the Mozilla software license, but a new release of the code (to be released Tuesday) will be available under another license known as Apache 2 due to input from developers, Burton said.

So, what’s the point of RackHD? It should help tech providers and customers deploy new technology faster, Burton explained.

It’s what is called a hardware management and orchestration layer, which makes it easier for those who run big data centers to automate the deployment and running of industry-standard servers and to update server switches.

Companies like Amazon (AMZN) Web Services, Microsoft, and Google (GOOG) wrote their own software to do this for their massive public cloud data centers, but other companies typically need to write their own code.

“There will be a chunk of the world in public cloud without a doubt but in every organization there will almost be a set-top model with some stuff running on-premises and other stuff in public cloud,” Burton said. “And in those situations, those customers will want to run something on premises that replicates what’s in the public cloud.”

In theory, RackHD will make it easier for data centers using standard hardware to update firmware, take advantage of new features and capabilities or install new virtualization or operating systems without weeks or months of lagtime. RackHD will work with, not replace, existing orchestration products like Puppet, Chef and Ansible, EMC contends.

It’s unclear how many companies will turn to EMC, which is, after all, a storage player, for technology to manage their servers. Sure, EMC has a big presence in corporate data centers but so does IBM (IBM), HP (HPE) and other companies that have their own agendas.

It also seems that much of what RackHD purports to do could also be accomplished using parts of OpenStack, although RackHD isn’t as all-encompassing. EMC said its affiliated EMC Federation companies Virtustream and Pivotal are already using RackHD.

So who’s next into the open-source pool? Probably more of the company’s storage controllers themselves, Burton said.

To be sure, EMC is hardly likely to open-source the software associated with its high-end VMAX storage systems, but hey, it’s a start.

Follow Barb Darrow on Twitter at @gigabarb. Read her Fortune coverage at fortune.com/barb-darrow or subscribe via her RSS feed.

Make sure to subscribe to Data Sheet, Fortune’s daily newsletter on the business of technology.

For more on the EMC-Dell deal see the video:

About the Author
Barb Darrow
By Barb Darrow
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Google Cloud revenue is now 18% of Alphabet’s business. Is this the beginning of the end of Google’s search identity?
Big TechGoogle
Google Cloud revenue is now 18% of Alphabet’s business. Is this the beginning of the end of Google’s search identity?
By Alexei OreskovicApril 29, 2026
2 hours ago
Man wearing a suit and tie and glasses
Big TechTech
Microsoft, Meta, and Google just announced billions more in AI spending. Only Google convinced investors it’s paying off
By Amanda GerutApril 29, 2026
3 hours ago
A man in a suit and tie
InvestingMeta
Meta just bumped its 2026 capex forecast up to as much as $145 billion for the AI boom—and investors flinched
By Amanda GerutApril 29, 2026
5 hours ago
How JPMorgan’s CIO is reshaping work at the bank with a $19.8 billion annual tech and AI budget
NewslettersCIO Intelligence
How JPMorgan’s CIO is reshaping work at the bank with a $19.8 billion annual tech and AI budget
By John KellApril 29, 2026
10 hours ago
hollywood
CommentaryMarketing
I spent 20 years learning to navigate an industry. Then I built a campaign for the man who’s dismantling it
By Matti YahavApril 29, 2026
14 hours ago
Current price of Ethereum for April 29, 2026
Personal FinanceEthereum
Current price of Ethereum for April 29, 2026
By Joseph HostetlerApril 29, 2026
14 hours ago

Most Popular

Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
Success
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
By Preston ForeApril 27, 2026
3 days ago
‘Take the money and run’: Johns Hopkins economist Steve Hanke on why the UAE quit OPEC
Energy
‘Take the money and run’: Johns Hopkins economist Steve Hanke on why the UAE quit OPEC
By Shawn TullyApril 29, 2026
21 hours ago
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
AI
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
By Sasha RogelbergApril 28, 2026
2 days ago
Jamie Dimon gets candid about national debt: ‘There will be a bond crisis, and then we’ll have to deal with it’
Economy
Jamie Dimon gets candid about national debt: ‘There will be a bond crisis, and then we’ll have to deal with it’
By Eleanor PringleApril 29, 2026
17 hours ago
More than two-thirds of U.S. schools say they’re unable to afford the cost of student free lunch—and MAHA’s dietary guidelines may make it worse
Economy
More than two-thirds of U.S. schools say they’re unable to afford the cost of student free lunch—and MAHA’s dietary guidelines may make it worse
By Sasha RogelbergApril 29, 2026
19 hours ago
‘They left me no choice’: Powell isn’t going anywhere—blocking Trump from another Fed appointee
Banking
‘They left me no choice’: Powell isn’t going anywhere—blocking Trump from another Fed appointee
By Eva RoytburgApril 29, 2026
9 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.