• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
CommentaryInvesting

Navigating a company’s 2014 annual report: 5 things to watch

By
Jack T. Ciesielski
Jack T. Ciesielski
Down Arrow Button Icon
By
Jack T. Ciesielski
Jack T. Ciesielski
Down Arrow Button Icon
March 16, 2015, 11:41 AM ET

Remember those new year resolutions of 2015 – the ones like “lose ten pounds, learn a foreign language, and travel to distant places?” For the most savvy investors, don’t forget one more: read more annual reports. It’s the perfect time to make good on this commitment. Most companies’ reports are available now except for the smallest public firms. With earnings season for the first quarter only a month away, it’s the perfect time to review a company’s annual report and get a snapshot of what the outlook will be in the year ahead. These reports can easily run hundreds of pages long; rather than get bogged down by the details, here are 5 things to watch for:

1. Venezuela. The country’s battles with inflation and unrest have led to persistent currency devaluations that cause translation headaches and earnings jolts for U.S. multinationals operating in Venezuela. Run a Control-F on “Venezuela” in every annual report to find mentions of the firm’s revenue and net investment exposure to Venezuelan turmoil.

2. The strong U.S. Dollar’s footprints. Another foreign exposure, yet close to home. The value of the greenback rose rapidly in 2014 and expected to strengthen further. While this signals it’s probably a good time for U.S. tourist to finally book that Europe vacation, it gets more complex for U.S. companies. Find the “Statement of Comprehensive Income,” which usually follows the income statement, and look for an item in it called “Currency Translation Adjustment.” If it’s big – for instance, compared to pretax income – and negative, the company was affected negatively by the dollar’s strength in the last part of 2014. Also, take a look at the Management’s Discussion & Analysis (MD&A) section to see if management has any warnings of what to expect in 2015.

3. Contractual payments. One of the handiest 10-K requirements the SEC ever dreamed up, this table lists by year the contractually-required cash obligations of a firm right in the MD&A. Think of it as a company-issued cash budget – at least for the outflows. Compare the near-term outflows to the cash generated by the company’s operations as shown in the cash flow statement – before a company’s shorts get it in a knot, so to speak.

4. Low tax rates. If a firm has been chiseling a little more out its tax rate each year by “indefinitely reinvesting” more untaxed foreign earnings, you’d be right to be somewhat skeptical. After all, all good things come to an end. Check the strength of a firm’s operating earnings; if the company depends on improving its tax rate to improve net earnings, instead of operating earnings, increase your skepticism.

5. Read the “Critical Accounting Policies & Estimates” in the MD&A. This is where management is warning you about the most sensitive areas in the financial statements – the places where they have to come up with the most malleable numbers they report to shareholders. Consider it a gut check or an IQ test – if you don’t have the slightest idea of what they’re telling you, you probably should not be an investor in the company.

Read all of the annual report – but it helps to have a goal when you start. Make these five points your minimum goal and get started. By the time the first quarter is reported, you’ll be finished with the annual reports – and you can start working on those ten pounds.

Jack T. Ciesielski is president of R.G. Associates, Inc., an asset management and research firm in Baltimore that publishes The Analyst’s Accounting Observer, a research service for institutional.

About the Author
By Jack T. Ciesielski
See full bioRight Arrow Button Icon

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Economy
The $38 trillion national debt is to blame for over $1 trillion in annual interest payments from here on out, CRFB says
By Nick LichtenbergDecember 17, 2025
23 hours ago
placeholder alt text
Success
As millions of Gen Zers face unemployment, McDonald's CEO dishes out some tough love career advice for navigating the market: ‘You've got to make things happen for yourself’
By Preston ForeDecember 16, 2025
2 days ago
placeholder alt text
AI
'Robots are going to be amongst us': Qualcomm exec says buckle up for the next 5 years. Your car is going to be the first shoe to drop
By Nino PaoliDecember 17, 2025
1 day ago
placeholder alt text
Economy
America's $38 trillion national debt 'exacerbates generational imbalances' with Gen Z and millennials paying the price, warns think tank
By Eleanor PringleDecember 16, 2025
2 days ago
placeholder alt text
Innovation
An MIT roboticist who cofounded bankrupt Roomba maker iRobot says Elon Musk's vision of humanoid robot assistants is 'pure fantasy thinking'
By Marco Quiroz-GutierrezDecember 16, 2025
2 days ago
placeholder alt text
C-Suite
Red Lobster CEO Damola Adamolekun says the key to being a better leader is being a better person: ‘Leadership is self-improvement’
By Sydney LakeDecember 17, 2025
23 hours ago

Latest in Commentary

Muddu Sudhakar is SVP & GM, IT and HR Service at Salesforce.
CommentaryIT
IT service is reaching its breaking point. I lead it for Salesforce and see 3 tipping points
By Muddu SudhakarDecember 18, 2025
2 hours ago
small business
CommentaryLayoffs
Our data shows that companies of 500 and fewer workers mostly avoided the AI layoffs. They’re making AI work for them
By Gabby BurlacuDecember 18, 2025
2 hours ago
Sophia Romee is the General Manager of the GenAI Studio at the College Board
CommentaryEducation
Gen Z is on the fence about AI in the classroom. That’s a good thing
By Sophia RomeeDecember 18, 2025
2 hours ago
Tim Parker
CommentaryAutos
How Bentley’s brand is creating business advantage in disruptive times 
By Tim ParkerDecember 18, 2025
5 hours ago
layoffs
CommentaryLayoffs
The AI layoff wave is just beginning — and it’s by design
By Kevin OakesDecember 17, 2025
1 day ago
Norbert Jung
Commentary
Factory 2030 runs on more than code. As a CEO, I see the power of agentic AI—and the trust gap that we must close
By Norbert JungDecember 17, 2025
1 day ago