• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Current price of oil as of July 1, 2026

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Current price of oil as of July 1, 2026
TechElectronic Arts

Electronic Arts Grows ‘Plants vs. Zombies’ Theme Park Game

By
John Gaudiosi
John Gaudiosi
Down Arrow Button Icon
By
John Gaudiosi
John Gaudiosi
Down Arrow Button Icon
April 13, 2016, 9:29 AM ET
John Taylor
Add Fortune on Google for similar content.

Electronic Arts’ (EA) PopCap Studios has sold millions of copies of Plants vs. Zombies games across all platforms over the years. But the most recent addition to the franchise can’t be played anywhere but at Carowinds theme park in Charlotte, N.C.

Plants vs. Zombies Garden Warfare: 3Z Arena is the latest attraction at the Cedar Fair-owned theme park. It pits two theaters filled with guests, armed with military-grade infrared guns, against either plants or zombies in a battle for a high score.

“Guests will fight alongside Crazy Dave’s Plant Army or with Dr. Zomboss and his faithful Zombie Hoard on a quest to gather the most golden gnomes and all of their fantastic powers,” says Brad Marcy, vice president and general manager of Carowinds.

Technology company Alterface Projects’ interactive gaming system enables two completely different but fully synchronized experiences, where the collective scores of each side will determine the outcome of the story. Marcy says “intra-active” elements allow one side’s actions to have an impact on what’s happening to the team on the other screen. Additionally, motion seats add another layer of immersiveness as guests move through the game environments from scene to scene.

Get Data Sheet, Fortune’s technology newsletter.

The giant video game experience was built using Epic Games’ Unreal Engine 4 technology, which powers games such as Psyonix’s Rocket League and virtual reality experiences such as Fox Labs’ The Martian.

Alterface Projects’ media partner, Pure Imagination Studios, created the interactive gameplay based on content and characters they received from PopCap. But since that game wasn’t built with Unreal Engine 4, they had to create life-sized versions of the colorful cartoonish characters.

“The Pure Imagination team has been working closely with Epic Games to bring their technology into the attraction industry,” says Tom Gass, partner at Alterface. “The studio has written proprietary code to push the engine to handle the significant requirements needed for large-format interactivity required in a theme park environment.”

“Our team at PopCap wanted to create something special that stood out and above what a lot of other brands do, and we wanted to theme it as if it were a part of our wacky universe,” says Jeremy Vanhoozer, senior creative director of the Plants vs. Zombies franchise at Electronic Arts-owned PopCap.

The attraction also connects directly to EA’s recently released Xbox One and PlayStation 4 Plants vs. Zombies Garden Warfare 2 game, in which the zombies have taken over suburbia and in the process created an enormous technology company called Z-Tech.

For more on amusement parks, watch:

“The building that houses the Carowinds attraction is themed out as a Z-Tech warehouse, complete with ominous bubbling tubing, and signage that talks about the backstory of the plants and zombies,” Vanhoozer says. “The main goal of this theme park adventure is to travel through time portals and collect golden gnomes. In the console game experience, you have the very same goal of collecting the mysterious golden gnomes.”

The theme park industry, including Disney Parks and Resorts, has been adapting to the growing audience of tech-savvy gamers who now expect interactivity everywhere.

“Today’s young guests don’t necessarily want to be passive participants and expect to play an active role in their entertainment experiences,” says Christian Dieckmann, corporate vice president of strategic growth at Cedar Fair (FUN). “They are also extremely comfortable interacting with technology in a deep and intricate way. Accordingly, the next wave of digital amusement park attractions will likely feature increasing levels of sophistication of both interactivity and immersiveness, something Cedar Fair is actively exploring.”

 

About the Author
By John Gaudiosi
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

U.S. Treasury Secretary Scott Bessent
EconomyDebt
AI’s $2.2 trillion deficit fix is already half fake, economists say
By Tristan BoveJuly 2, 2026
46 minutes ago
Anthropic CEO Dario Amodei
AIEye on AI
Anthropic’s Fable model is back. But U.S. AI policy is still a mess
By Jeremy KahnJuly 2, 2026
54 minutes ago
ai
North AmericaImmigration
Trump’s $46 billion ‘smart wall’ with Mexico bets on AI and scale
By Rebecca Santana and The Associated PressJuly 2, 2026
2 hours ago
sk
AISouth Korea
AI “grief videos” turn mourning into a $390 service in South Korea
By Hyung-Jin Kim and The Associated PressJuly 2, 2026
2 hours ago
Securitize CEO Carlos Domingo looks to the far right during a conference.
CryptoBlockchain
Securitize is latest crypto company to go public as BlackRock-backed firm sees stock jump 3% on debut
By Camila Grigera NaónJuly 2, 2026
3 hours ago
Mark Zuckerberg, wearing a white shirt, smiles. He is standing in front of a crowd.
SuccessMark Zuckerberg
Mark Zuckerberg feeds his cows macadamia nuts and beer to create the ‘highest-quality beef in the world’ on his $300 million estate in Hawaii
By Sasha RogelbergJuly 2, 2026
3 hours ago

Most Popular

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
2 days ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
8 days ago
Current price of oil as of July 1, 2026
Personal Finance
Current price of oil as of July 1, 2026
By Joseph HostetlerJuly 1, 2026
1 day ago
Trump got a $78K pension from the Screen Actors Guild in 2025 because he appeared in Home Alone 2 in 1992
Politics
Trump got a $78K pension from the Screen Actors Guild in 2025 because he appeared in Home Alone 2 in 1992
By Sasha RogelbergJuly 1, 2026
1 day ago
CEO of $248 billion cybersecurity company says workers are about to face a ‘Darwinian moment’ thanks to AI: Evolve or get cut
Success
CEO of $248 billion cybersecurity company says workers are about to face a ‘Darwinian moment’ thanks to AI: Evolve or get cut
By Emma BurleighJuly 1, 2026
1 day ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
5 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.