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Tequila producers take a shot at flavored liqueurs
RetailTequila producers take a shot at flavored liqueurs
By John KellAugust 22, 2015
Sipping pretty: Tequila’s global ambitions
FeaturesSipping pretty: Tequila’s global ambitions
By Clay RisenMay 21, 2015
Patrón is using virtual reality to market tequila. Here’s how
TechPatrón is using virtual reality to market tequila. Here’s how
By John GaudiosiMay 13, 2015
Tequila shows its age — and that’s a good thing
FeaturesTequila shows its age — and that’s a good thing
By John KellMarch 25, 2015
Earns Brown Forman
FeaturesSpirits stole more market share from the beer industry last year
By John KellFebruary 3, 2015
Sean "Diddy" Combs poses with a bottle of Ciroc vodka before a press conference announcing his alliance with the Diageo spirits company in New York
FeaturesDiddy says he knows what liquor Millennials want to drink
By John KellNovember 20, 2014
Celebrity Chefs & Vintners Gather in Pebble Beach
RetailDiageo trades in Bushmills whiskey for Don Julio tequila
By Laura LorenzettiNovember 3, 2014
How a conversation with Warren Buffett led to a hit tequila
How a conversation with Warren Buffett led to a hit tequila
By John KellJuly 11, 2014
Patron bulks up the liquor cabinet with a new tequila line
FeaturesPatron bulks up the liquor cabinet with a new tequila line
By John KellJuly 1, 2014
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