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rebranding
rebranding
Page 2 of 2
Commentary
Dunkin’ Donuts’s Name Change Is a Good Idea—If It Were 2006
By
Chris Malone
August 7, 2017
Leadership
Donald Trump’s GOP Convention Surrogates Are Fighting Hard to Change His Brash Image
By
The Associated Press
July 20, 2016
Tech
Can the Pentagon Pull a Branding Refresh on the Troubled F-35?
By
Clay Dillow
March 25, 2016
Tech
Uber Explains Its Bizarre New Logo
By
Kia Kokalitcheva
February 2, 2016
Tech
Meet Forcepoint: Raytheon’s Newly Renamed Cyber Business
By
Robert Hackett
January 15, 2016
Best Western is rebranding to attract millenials
By
Michal Addady
September 30, 2015
Retail
Why IHOP changed its logo for the first time in decades
By
Robert Hackett
June 2, 2015
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AI
Netflix will pay you up to $700K per year—and let you work fully remote—if you can harness AI to make employees more...
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Dave Smith
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‘I don’t know why I need to go to college’: Ford CEO says his Gen Z son worked as a mechanic and wondered if the 4-year...
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Red Lobster’s 36-year-old CEO got the company out of bankruptcy. Now he’s plotting the ‘greatest comeback in the...
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