• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Right Arrow Button IconLeft Arrow Button IconHome
Right Arrow Button Iconnostalgia

nostalgia

Success50 seasons later, ‘Survivor’ bets on nostalgia to win the ratings game
By Matty Merritt and Morning BrewFebruary 26, 2026
trump
PoliticsPeople really did have a kind of millennial optimism in 2016, Gallup finds, as hopes for the future fade
By Linley Sanders and The Associated PressFebruary 10, 2026
phone
Arts & EntertainmentTwenty-somethings discover nostalgia, throwing back to a carefree time before the ‘dark days’: 2016
By Pavan Mahal and The Associated PressJanuary 30, 2026
Gen Z
CommentaryGen Z wishes it were the year 2000—they’re emulating the fashion, undoing millennial-era ‘woke’ rules, and uncorking something dark in themselves
By Nick LichtenbergOctober 21, 2025
Gen Z
SuccessGen Z’s yearning for a world before tech ruined everything fuels retro design boom: ‘Nostalgia-driven design choices become comforts that help us cope’
By Kim Cook and The Associated PressOctober 17, 2025
A young person with yellow hair and wired headphones walks in front of the Starbucks coffee shop, looking in.
North AmericaStarbucks chases Gen Z nostalgia, betting $1 billion on plan to bring back the ‘third place’
By Eva RoytburgSeptember 25, 2025
SuccessNetflix capitalizes on anxiety-driven millennial nostalgia with Christmas movie formula that’s reviving the careers of former teen stars
By Chloe BergerDecember 18, 2024
A computer screen showing AOL's logo and an ad for email.
TechElwood Edwards, the voice of AOL’s ‘You’ve got mail,’ was paid just $200 for the iconic recording heard by millions
By John Seewer and The Associated PressNovember 8, 2024
Young woman at the beach talks pink "Barbie" phone
SuccessThe $130 Barbie dumbphone is targeting Gen Z’s nostalgia for an era they can’t remember
By Chloe BergerAugust 29, 2024
SuccessParis Hilton says Gen Z loves flip phones ‘because they love things that are iconic’
By Chloe BergerJune 26, 2024
RetailHow ’90s nostalgia is helping brands boost sales and get through to Gen Z: ‘The reaction to the aesthetic and graphics was wild’
By Katie Hicks, Marketing Brew and Morning BrewApril 2, 2024
A child in front of a McDonalds
HealthMcDonald’s adult happy meal mayhem shows America’s selfish need for nostalgia right now
By Chloe BergerNovember 13, 2022
A person walking by a Kmart
RetailSomeone recreated Kmart in VR—and it’s attracting thousands of nostalgia-fueled fans
By Chris MorrisJuly 29, 2022
DARIA, (from left): Brittany Taylor, Daria Morgendorffer, Jane Lane, (Season 5), 1997-2002. © MTV /
Arts & EntertainmentHulu Is the Exclusive Streaming Home for ‘Daria’ and Other Viacom Properties
By Sarah GrayJune 25, 2018
KARATKID-CTIT-126
Arts & EntertainmentKarate Kid Sequel Coming to YouTube Red
By Chris MorrisAugust 4, 2017
1
  • 1
  • 2
2
Most Popular
Middle East
U.S. military gives Iran a taste of its own medicine with cheap copycat Shahed drones, while concern shifts to munitions supply in extended conflictAn image of a popular article
By Jason MaMarch 1, 2026
Success
MacKenzie Scott's close relationship with Toni Morrison long before Amazon put Scott on the path to give more than $1 billion to HBCUsAn image of a popular article
By Sasha RogelbergMarch 1, 2026
Economy
Your grandparents are the reason the U.S. isn't in a recession right now. That won't last foreverAn image of a popular article
By Eleanor PringleMarch 1, 2026
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.