• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic

2

Power companies are using eminent domain to seize land for data centers as 70% of Americans say not in my backyard

3

Red Lobster’s 37-year-old CEO waited tables before joining the C-suite—he says it was a crash course in managing ‘difficult people and situations’

1

'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic

2

Power companies are using eminent domain to seize land for data centers as 70% of Americans say not in my backyard

3

Red Lobster’s 37-year-old CEO waited tables before joining the C-suite—he says it was a crash course in managing ‘difficult people and situations’
SuccessFashion

Gen Z’s yearning for a world before tech ruined everything fuels retro design boom: ‘Nostalgia-driven design choices become comforts that help us cope’

By
Kim Cook
Kim Cook
and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
Kim Cook
Kim Cook
and
The Associated Press
The Associated Press
Down Arrow Button Icon
October 17, 2025, 1:12 PM ET
Gen Z
Gen Z's nostalgia is about something deeper than fashion.Getty Images
Add Fortune on Google for similar content.

It might start with a cassette deck that streams Spotify and charges your phone. It doesn’t have to stop there.

Recommended Video

These days, yesterday is big business.

A retro revival is underway in the design world: mushroom-shaped lamps, walnut stereo consoles, daisy dishware, neon Polaroid cameras. It’s like our homes just hustled over from “One Day at a Time” or “That ’70s Show” or moonwalked in from “Thriller”-era 1982.

Welcome to the retro reset, where ‘70s, ’80s and ’90s aesthetics are getting a second life. It’s not just in fashion and film but in home décor and tech. Whether you actually lived through it or long for a past you never experienced, nostalgia is fueling a surge of interest from Gen X to Gen Z in throwback styles that blend vintage charm with modern convenience.

Old-school tech, new-school tricks

A big part of the trend is tech that looks analog but functions digitally. Think portable CD players in the kind of candy colors popular at Radio Shack in the 1970s, AM/FM radios equipped with USB outputs, or turntables with Bluetooth amplification to wireless speakers. Compact radios styled after 1970s transistor models now double as smart speakers.

There’s even a growing market for clunky-but-charming mini cathode-ray-style TVs — and boomboxes with streaming capability. It’s as if the Carter, Reagan and Clinton eras have collided with the latest of the digital age.

What draws us? Some of it is the tactile appeal of dials and buttons — of interacting with something that feels solid, more “real.”

In a room, these elements aren’t just nods to the past. They’re also aesthetic statements that add way more character than a giant, flat, black screen, or a “smart” sound system you can’t even see. Stereo consoles in a woodgrain finish or a pastel-colored lacquer offer not only music but a nice furniture addition to a space. (Though who knows: Will those minimalist black screens be ”retro” one day for our children and grandchildren?)

“Whether it’s turntables, cassette players, speakers or musical instruments, there’s definitely a fascination among younger audiences with analog technology and how things worked before the digital age,” says Emmanuel Plat, merchandising director for MoMAstore, the design shop at New York’s Museum of Modern Art.

The store has Tivoli’s Model One table radio, with a throwback-style, wood-grain frame, circle speaker grill and knobs, but 2025’s sound quality and connectivity. They’re also stocking pocket synthesizers, Bluetooth turntables, and “Peanuts”-themed Polaroid cameras and cassette players.

Who’s into it — and why

Gen Z is seeing it all with fresh eyes, and enjoying the hunt for vintage or vintage-look stuff. Millennials and Gen X may enjoy reliving their childhood aesthetics.

And that can be comforting in today’s stressed world, says Joseph Sgambatti, 37, a design journalist in New York City.

“Nostalgia-driven design choices become comforts that help us cope,” he says.

There’s also an ironic, social-media component to the trend.

“Midcentury modern and retro design objects are simple, often show-stopping artifacts,” Sgambatti says. “These finds carry a lot of social currency in a generation that prioritizes publishing their life online.”

Style trends do tend to arrive in cycles — think “Happy Days” portraying the 1950s for the 1970s, or the current Gen-Z crush on Y2K fashion. Plus, a steady diet of nostalgia-rich media from “Stranger Things” to “Barbie” has reintroduced retro design to younger audiences.

But there’s also an emotional component. After years of digital overload and pandemic-era disruptions, we’re gravitating toward styles that feel warmer, softer — more human, even.

Colors that carry meaning

If you walk by the E.C. Reems Academy, an elementary school in Oakland, California, or Houston’s Children’s Assessment Center, you can’t miss the vibrant graphic murals done by Berkeley-based Project Color Corps. The group, which helps transform libraries, schools and other community spaces with eye-catching wall art, often uses graphics, typefaces and an overall palette with a ’70s and ’80s vibe.

In the 1970s, “we sought solace in warm, earthy tones that symbolized grounding and stability. Browns, oranges, olive greens and deep yellows dominated the aesthetic landscape, reflecting the growing Earth movement,” says Laura Guido-Clark, who founded the nonprofit.

It was a different aesthetic in the ‘80s — one dripping with materialism, consumerism, the emergence of ‘”yuppie” culture, says Guido-Clark. “Neon colors, bold patterns and vibrant fashion choices.”

And there’s affection for that, too.

Her group recently worked with the design firm Gensler on a lounge space at Chicago’s NeoCon trade fair for commercial interior design. The space featured retro-flavored colors and motifs.

Gensler’s design director, Marianne Starke, says the colors draw viewers into a sensory experience that might be rooted in memory: “A popsicle on a ‘90s summer day, an ’80s striped T-shirt, a rollerskating rink in the ’70s.”

Furniture with curves and confidence

In furniture, the revival of those slightly distant decades leans toward soft silhouettes, rounded edges and a low-slung vibe. Arched bookshelves, bubble chairs, Lucite tables and terrazzo finishes have all reentered the conversation. Wallpaper and textile patterns feature bold geometrics, Memphis-style squiggles and Pop-Artsy botanicals.

It’s a deliberate swing away from the chilly gray-on-white-on-gray look that farmhouse modern décor gave us for the past couple of decades.

In the process, eras get conflated. Who’s to say whether an inspiration or design comes precisely from the ‘70s, the ’80s or the ’90s — or contains elements of all three?

Designers are even revisiting some once-controversial elements of the disco era: Smoked glass, chrome accents and mirrored surfaces are making subtle (not a word often used in connection with the 1970s) comebacks in upscale interiors and product lines.

Whether it’s a lava lamp grooving on a media console, daisies and doves dancing on wallpaper, or a sofa rocking a bunch of ruffly chintz pillows, the retro revival feels less like a gimmick and more like a shift in how people want to live — integrating elements of the past that offer comfort and delight.

As long as those cassette players keep syncing to Bluetooth and we can stream “Annie Hall,” “Saturday Night Fever” or “Miami Vice,” the past, it seems, is here to stay — at least until our own moment inevitably becomes a nostalgia play in itself.

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Authors
By Kim Cook
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Success

Ferran Torres
SuccessWorld Cup
Spain’s Ferran Torres scored the winning goal in the World Cup—but just four years ago, he was in therapy and stuck in a ‘bottomless pit’
By Emma BurleighJuly 20, 2026
3 hours ago
Christopher Nolan wearing a black suit
SuccessCareers
Today he’s the brains behind ‘The Odyssey’ and ‘Oppenheimer,’ but the Oscar-winning director Christopher Nolan was actually rejected from film school
By Preston ForeJuly 20, 2026
3 hours ago
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
Successphilanthropy
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
By Sydney LakeJuly 20, 2026
5 hours ago
debt
Personal Financestudent loans and debt
Meet a 40-year-old who filed for bankruptcy in 2022 but still can’t erase $94,000 in student-loan debt: ‘you’re just lost in the system somewhere’
By Heather Hollingsworth, Nicky Forster and The Associated PressJuly 20, 2026
5 hours ago
ryan
CommentaryLeadership
I’ve interviewed 700 leaders. The ones outsourcing their thinking to AI lose their best people first
By Ryan HawkJuly 20, 2026
7 hours ago
Warren Buffett says his $147 billion investing career was an accident: ‘I may be one of the 10 luckiest in the world’
Future of WorkWarren Buffett
Warren Buffett says his $147 billion investing career was an accident: ‘I may be one of the 10 luckiest in the world’
By Sarah GlodekJuly 20, 2026
11 hours ago

Most Popular

'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
AI
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
By Jason MaJuly 18, 2026
2 days ago
Power companies are using eminent domain to seize land for data centers as 70% of Americans say not in my backyard
AI
Power companies are using eminent domain to seize land for data centers as 70% of Americans say not in my backyard
By Aaron Walayat and The ConversationJuly 19, 2026
1 day ago
Red Lobster’s 37-year-old CEO waited tables before joining the C-suite—he says it was a crash course in managing ‘difficult people and situations’
Success
Red Lobster’s 37-year-old CEO waited tables before joining the C-suite—he says it was a crash course in managing ‘difficult people and situations’
By Preston ForeJuly 19, 2026
1 day ago
Warren Buffett says his $147 billion investing career was an accident: ‘I may be one of the 10 luckiest in the world’
Future of Work
Warren Buffett says his $147 billion investing career was an accident: ‘I may be one of the 10 luckiest in the world’
By Sarah GlodekJuly 20, 2026
11 hours ago
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
Success
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
By Sydney LakeJuly 20, 2026
5 hours ago
It’s not just Taco Bell lettuce and possible glass in Pillsbury rolls: Food and drink recall events reached a 6-year year-over-year high
Retail
It’s not just Taco Bell lettuce and possible glass in Pillsbury rolls: Food and drink recall events reached a 6-year year-over-year high
By Sasha RogelbergJuly 20, 2026
8 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.