influencers

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Ms. Rachel, Youtube star creating educational videos for toddlers.
Success

YouTube star Ms. Rachel built her multimillion dollar empire by entertaining toddlers online. Now, she’s scored a deal with Netflix

By
January 16, 2025
Shafira Huang
Finance

Lone thief pulls off ‘brazen’ $12.5M jewelry heist targeting millionaire London socialite’s luxury collection

By
December 31, 2024
Woman in white, one-shouldered top and red jacket
Life

Tragic death of a 34-year-old Disney influencer raises the alarm about dangers of living with food allergies

By
December 9, 2024
Influencers behind viral ‘Birds Aren’t Real’ phenomenon resurrect the defunct Enron brand and are using it to sell T-shirts
Lifestyle

Influencers behind viral ‘Birds Aren’t Real’ phenomenon resurrect the defunct Enron brand and are using it to sell T-shirts

By
December 4, 2024
More people are dropping out of the creator economy as those at the top get a bigger share of brand deals
Success

More people are dropping out of the creator economy as those at the top get a bigger share of brand deals

By
November 17, 2024
John Paulson
Leadership

Billionaire investor John Paulson shies away from Trump’s Treasury due to ‘complex financial obligations’

By
November 12, 2024
Martha Stewart, the original influencer, says she hates the ‘trad wife’ trend that’s pervaded social media
Success

Martha Stewart, the original influencer, says she hates the ‘trad wife’ trend that’s pervaded social media

By
November 12, 2024
Polymarket paid U.S. social media influencers for election content
Politics

Polymarket paid U.S. social media influencers for election content

By Margi Murphy, Teresa Xie and Bloomberg
November 5, 2024
gymnast laughing before a meet, wearing an LSU uniform
Newsletters

NIL superstar Livvy Dunne inks her first deal with an equity stake—and says she’d love her own brand one day

By Emma Hinchliffe and Nina Ajemian
October 29, 2024
Photo of MrBeast, a.k.a. Jimmy Donaldson
Retail

MrBeast’s Lunchables knockoff is already getting customer complaints of mold just one month after launch

By
October 22, 2024
There’s now a university degree for influencers in Ireland, and students say it’s ‘serious business’
Success

There’s now a university degree for influencers in Ireland, and students say it’s ‘serious business’

By Peter Murphy and AFP
October 22, 2024
Forget babysitting, ‘ultra high earning’ teens are making 5+ figures influencing
Success

Forget babysitting, ‘ultra high earning’ teens are making 5+ figures influencing

By
October 16, 2024
Influencer totals $200,000 McLaren during live stream
Finance

Influencer totals $200,000 McLaren during live stream

By
October 7, 2024
A man and woman pose with a small dog and take a selfie in front of autumn foliage.
Lifestyle

Influencers overran a rural Vermont town. Now its locals are fighting back

By
September 22, 2024
MrBeast named in lawsuit claiming participants in his $5 million ‘Beast Games’ show were exploited and sexually harassed
Finance

MrBeast named in lawsuit claiming participants in his $5 million ‘Beast Games’ show were exploited and sexually harassed

By
September 19, 2024

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