influencers
CommentaryAI avatars’ lack of authenticity won’t stop them from joining the creator economy—and giving humans a run for their money
By Sunny DhillonMarch 24, 2025
SuccessA 25-year-old content creator turned a layoff into an opportunity. Now an influencer on LinkedIn, she says the platform can be more profitable than TikTok
By Emma BurleighMarch 16, 2025
LeadershipUnilever’s new CEO wants to make the Dove soap maker popular with influencers as a ‘machine of content creation’
By Prarthana PrakashMarch 11, 2025
By Lucas Shaw, Aisha Counts and BloombergMarch 11, 2025
SuccessMrBeast is the world’s top YouTuber with an $85 million empire—but he says the average person ‘would be miserable’ living his life
By Emma BurleighMarch 6, 2025
By Eleanor PringleFebruary 21, 2025
By Iman PabaniFebruary 14, 2025
PoliticsMore than 7,400 influencers applied for White House press credentials after Trump administration calls for ‘new media voices’
By Sasha RogelbergJanuary 31, 2025
By AFP and Hallie SteinerJanuary 29, 2025
SuccessTikTokers confessed the lies they used to get millions of followers before the U.S. blackout: Now they’re backtracking as angry fans blast their fake videos
By Orianna Rosa RoyleJanuary 21, 2025
By Sydney LakeJanuary 17, 2025
LifestyleTikTok influencers resist a move to Meta under the app’s looming ban. ‘The vibes are not the same’
By Marketing Brew and Katie HicksJanuary 16, 2025
SuccessYouTube star Ms. Rachel built her multimillion dollar empire by entertaining toddlers online. Now, she’s scored a deal with Netflix
By Emma BurleighJanuary 16, 2025
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