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Fernando Fernandez
LeadershipUnilever’s new CEO wants to make the Dove soap maker popular with influencers as a ‘machine of content creation’
By Prarthana PrakashMarch 11, 2025
YouTube’s biggest star MrBeast makes more money from chocolate than videos
FinanceYouTube’s biggest star MrBeast makes more money from chocolate than videos
By Lucas Shaw, Aisha Counts and BloombergMarch 11, 2025
YouTuber Jimmy Donaldson, known as Mr. Beast.
SuccessMrBeast is the world’s top YouTuber with an $85 million empire—but he says the average person ‘would be miserable’ living his life
By Emma BurleighMarch 6, 2025
Mr. Beast is seen in attendance during a match between Inter Miami and CF Montréal at DRV PNK Stadium on March 10, 2024 in Fort Lauderdale, Florida.
SuccessMrBeast says he built his $700M YouTube empire on the ‘purple cow effect’
By Eleanor PringleFebruary 21, 2025
Gen Z teens tell us why they stopped trusting experts in favor of influencers on TikTok
CommentaryGen Z teens tell us why they stopped trusting experts in favor of influencers on TikTok
By Iman PabaniFebruary 14, 2025
Jake Paul sits among of a row of people, looking up
PoliticsMore than 7,400 influencers applied for White House press credentials after Trump administration calls for ‘new media voices’
By Sasha RogelbergJanuary 31, 2025
Students attend a class on media literacy at the Hiidenkiven Koulu school on November 19, 2024 in Helsinki, Finland.
TechFinland teaches 6-year-olds how to spot disinformation—and they might be better at it than you
By AFP and Hallie SteinerJanuary 29, 2025
TikTokers confessed the lies they used to get millions of followers before the U.S. blackout: Now they’re backtracking as angry fans blast their fake videos
SuccessTikTokers confessed the lies they used to get millions of followers before the U.S. blackout: Now they’re backtracking as angry fans blast their fake videos
By Orianna Rosa RoyleJanuary 21, 2025
Young man and woman stand in front of ring light camera to record video
LifestyleTikTok influencers threaten to not pay their taxes if the app gets banned
By Sydney LakeJanuary 17, 2025
TikTok influencers resist a move to Meta under the app’s looming ban. ‘The vibes are not the same’
LifestyleTikTok influencers resist a move to Meta under the app’s looming ban. ‘The vibes are not the same’
By Marketing Brew and Katie HicksJanuary 16, 2025
Ms. Rachel, Youtube star creating educational videos for toddlers.
SuccessYouTube star Ms. Rachel built her multimillion dollar empire by entertaining toddlers online. Now, she’s scored a deal with Netflix
By Emma BurleighJanuary 16, 2025
Shafira Huang
FinanceLone thief pulls off ‘brazen’ $12.5M jewelry heist targeting millionaire London socialite’s luxury collection
By AFPDecember 31, 2024
Woman in white, one-shouldered top and red jacket
LifeTragic death of a 34-year-old Disney influencer raises the alarm about dangers of living with food allergies
By Beth GreenfieldDecember 9, 2024
Influencers behind viral ‘Birds Aren’t Real’ phenomenon resurrect the defunct Enron brand and are using it to sell T-shirts
LifestyleInfluencers behind viral ‘Birds Aren’t Real’ phenomenon resurrect the defunct Enron brand and are using it to sell T-shirts
By Marco Quiroz-GutierrezDecember 4, 2024
More people are dropping out of the creator economy as those at the top get a bigger share of brand deals
SuccessMore people are dropping out of the creator economy as those at the top get a bigger share of brand deals
By Jason MaNovember 17, 2024
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Asia
Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese militaryplaceholder alt text
By Kate O'Keeffe and BloombergJune 8, 2026
Economy
'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032placeholder alt text
By Nick LichtenbergJune 9, 2026
Success
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him thereplaceholder alt text
By Preston ForeJune 8, 2026
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