influencers
LifestyleInfluencers behind viral ‘Birds Aren’t Real’ phenomenon resurrect the defunct Enron brand and are using it to sell T-shirts
By Marco Quiroz-GutierrezDecember 4, 2024
SuccessMore people are dropping out of the creator economy as those at the top get a bigger share of brand deals
By Jason MaNovember 17, 2024
LeadershipBillionaire investor John Paulson shies away from Trump’s Treasury due to ‘complex financial obligations’
By Sydney LakeNovember 12, 2024
SuccessMartha Stewart, the original influencer, says she hates the ‘trad wife’ trend that’s pervaded social media
By Chloe BergerNovember 12, 2024
By Margi Murphy, Teresa Xie and BloombergNovember 5, 2024
NewslettersNIL superstar Livvy Dunne inks her first deal with an equity stake—and says she’d love her own brand one day
By Emma Hinchliffe and Nina AjemianOctober 29, 2024
RetailMrBeast’s Lunchables knockoff is already getting customer complaints of mold just one month after launch
By Sasha RogelbergOctober 22, 2024
SuccessThere’s now a university degree for influencers in Ireland, and students say it’s ‘serious business’
By Peter Murphy and AFPOctober 22, 2024
By Orianna Rosa RoyleOctober 16, 2024
By Sasha RogelbergSeptember 22, 2024
FinanceMrBeast named in lawsuit claiming participants in his $5 million ‘Beast Games’ show were exploited and sexually harassed
By AFPSeptember 19, 2024
RetailMichael Kors admits defeat by influencers and celebrities, claiming ‘brand fatigue’ in $8.5 billion federal antitrust trial
By Sydney LakeSeptember 18, 2024
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