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YouTuber Jimmy Donaldson, known as Mr. Beast.
Success
MrBeast is the world’s top YouTuber with an $85 million empire—but he says the average person ‘would be miserable’ living his life
By Emma BurleighMarch 6, 2025
Mr. Beast is seen in attendance during a match between Inter Miami and CF Montréal at DRV PNK Stadium on March 10, 2024 in Fort Lauderdale, Florida.
Success
MrBeast says he built his $700M YouTube empire on the ‘purple cow effect’
By Eleanor PringleFebruary 21, 2025
Gen Z teens tell us why they stopped trusting experts in favor of influencers on TikTok
Commentary
Gen Z teens tell us why they stopped trusting experts in favor of influencers on TikTok
By Iman PabaniFebruary 14, 2025
Jake Paul sits among of a row of people, looking up
Politics
More than 7,400 influencers applied for White House press credentials after Trump administration calls for ‘new media voices’
By Sasha RogelbergJanuary 31, 2025
Students attend a class on media literacy at the Hiidenkiven Koulu school on November 19, 2024 in Helsinki, Finland.
Tech
Finland teaches 6-year-olds how to spot disinformation—and they might be better at it than you
By AFP and Hallie SteinerJanuary 29, 2025
TikTokers confessed the lies they used to get millions of followers before the U.S. blackout: Now they’re backtracking as angry fans blast their fake videos
Success
TikTokers confessed the lies they used to get millions of followers before the U.S. blackout: Now they’re backtracking as angry fans blast their fake videos
By Orianna Rosa RoyleJanuary 21, 2025
Young man and woman stand in front of ring light camera to record video
Lifestyle
TikTok influencers threaten to not pay their taxes if the app gets banned
By Sydney LakeJanuary 17, 2025
TikTok influencers resist a move to Meta under the app’s looming ban. ‘The vibes are not the same’
Lifestyle
TikTok influencers resist a move to Meta under the app’s looming ban. ‘The vibes are not the same’
By Marketing Brew and Katie HicksJanuary 16, 2025
Ms. Rachel, Youtube star creating educational videos for toddlers.
Success
YouTube star Ms. Rachel built her multimillion dollar empire by entertaining toddlers online. Now, she’s scored a deal with Netflix
By Emma BurleighJanuary 16, 2025
Shafira Huang
Finance
Lone thief pulls off ‘brazen’ $12.5M jewelry heist targeting millionaire London socialite’s luxury collection
By AFPDecember 31, 2024
Woman in white, one-shouldered top and red jacket
Life
Tragic death of a 34-year-old Disney influencer raises the alarm about dangers of living with food allergies
By Beth GreenfieldDecember 9, 2024
Influencers behind viral ‘Birds Aren’t Real’ phenomenon resurrect the defunct Enron brand and are using it to sell T-shirts
Lifestyle
Influencers behind viral ‘Birds Aren’t Real’ phenomenon resurrect the defunct Enron brand and are using it to sell T-shirts
By Marco Quiroz-GutierrezDecember 4, 2024
More people are dropping out of the creator economy as those at the top get a bigger share of brand deals
Success
More people are dropping out of the creator economy as those at the top get a bigger share of brand deals
By Jason MaNovember 17, 2024
John Paulson
Leadership
Billionaire investor John Paulson shies away from Trump’s Treasury due to ‘complex financial obligations’
By Sydney LakeNovember 12, 2024
Martha Stewart, the original influencer, says she hates the ‘trad wife’ trend that’s pervaded social media
Success
Martha Stewart, the original influencer, says she hates the ‘trad wife’ trend that’s pervaded social media
By Chloe BergerNovember 12, 2024
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Most Popular
Arts & Entertainment
Ed Sheeran asked Patriots owner Robert Kraft for $2 million aid donation after Macklemore was dropped from his tour for pro-Palestine commentsplaceholder alt text
By Marco Quiroz-GutierrezSeptember 18, 2026
C-Suite
Meet Warren Buffett's son Howard, a former sheriff, war photographer, and now, Berkshire's new chairmanplaceholder alt text
By Catherina GioinoSeptember 18, 2026
Success
Billionaire TikTok founder is now the richest person in all of Asia, with a $105 billion net worth—he's gained $92 billion since 2019 thanks to AIplaceholder alt text
By Emma BurleighSeptember 17, 2026
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