influencers
SuccessHow a teen YouTube ‘problem child’ went from getting raided by the FBI to a multimillion-dollar business empire and cultlike following
By Sasha RogelbergJune 15, 2024
SuccessJake Paul’s rare CVS trip to buy deodorant inspired his next business venture—and he refuses to follow the CEO playbook
By Sasha RogelbergJune 12, 2024
NewslettersExclusive: Female athletes are the most effective influencers—and brands like Skims and Nike are reaping the benefits
By Emma Hinchliffe and Joey AbramsMay 16, 2024
LifestyleStreamer Kai Cenat avoids riot charges after agreeing to pay for damage in Union Square giveaway gone wrong
By The Associated PressMay 8, 2024
FinanceInstagram influencer ‘Jay Mazini’ who swindled millions in crypto scheme that preyed on Muslims sentenced to 7 years in jail
By The Associated PressApril 25, 2024
NewslettersShort-form videos on social media are both a problem and an opportunity for Netflix, co-CEO Ted Sarandos says
By Rachyl JonesApril 19, 2024
SuccessGen Alpha ‘Sephora kids’ are dropping serious money on adult skincare. Brands say they should stop but see soaring sales
By Jeannette Neumann and BloombergApril 10, 2024
SuccessTech layoffs push part-time content creators into becoming full-time influencers—but it’s not easy: ‘You have to be ready to fail, ready to not make a lot of money’
By Brooke Schultz and The Associated PressApril 9, 2024
Finance‘Finfluencers’ could face up to two years in prison or unlimited fines for dodgy financial advice
By Orianna Rosa RoyleMarch 27, 2024
SuccessYouTube’s richest star MrBeast sleeps in his office to cut down on driving time to get to work
By Eleanor PringleMarch 25, 2024
Tech39-year-old comedian says TikTok changed his life, giving him first nationwide tour and 3 months off when his son was newborn
By Leah Willingham and The Associated PressMarch 16, 2024
SuccessMrBeast says it’s ‘painful’ watching wannabe YouTube influencers quit school and jobs for a pipe dream: ‘For every person like me that makes it, thousands don’t’
By Eleanor PringleMarch 15, 2024
SuccessA TikTok star who is taking a pay cut for a 9-to-5 job explains why influencing is unsustainable
By Jane ThierMarch 13, 2024
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