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Page 3 of 11
Inside the Army’s failed $11 million marketing deal with Dwayne ‘The Rock’ Johnson
Leadership
Inside the Army’s failed $11 million marketing deal with Dwayne ‘The Rock’ Johnson
By Sydney LakeAugust 1, 2024
Winx cofounders Jamie Norwood (left) and Cynthia Plotch.
Commentary
How we reached profitability by educating Gen Z for free
By Jamie NorwoodJune 18, 2024
Levi's store display with Pride sign
Retail
Some retailers and brands ‘play it safe’ with more subdued Pride Month amid election year
By Anne D'Innocenzio and The Associated PressJune 16, 2024
Jake Paul is standing in room lined with trophies. He is wrapped in an American flag and holding a gold trophy in the shape of a deodorant tube, pointing at it.
Success
Jake Paul’s rare CVS trip to buy deodorant inspired his next business venture—and he refuses to follow the CEO playbook
By Sasha RogelbergJune 12, 2024
Portrait of young red headed woman.
Success
Gen Z ignores brand messaging by default. Here’s how to win their attention—and loyalty
By Mitch DucklerMay 23, 2024
Lloyd Dorfman, chair of the Royal Opera House
Lifestyle
London’s Royal Opera House plans a new renaissance starting with a name change — and potential Netflix series
By Sabah Meddings and BloombergMay 4, 2024
Logan Paul drinks a can of Prime, an energy drink
Success
The meteoric rise and stunning fall of Prime, Logan Paul’s energy drink that was once resold for almost $1,500 a can: ‘A brand cannot live on hype alone’
By Sasha RogelbergApril 27, 2024
Professional namer Anthony Shore
Success
Meet the ‘professional namer’ who directed Accenture’s $100 million name change: ‘It’s the best job in the world’
By Jasmine LiApril 25, 2024
Exterior of a Puma store.
Retail
Puma bets on Africa’s wave of Gen Zers and their love for ‘casualization’ to drive growth—but analysts worry about the impact of laziness on the sportswear industry
By Ryan HoggFebruary 10, 2024
woman in white suit, man in black suit
Finance
David Beckham raked in more than $90 million in licensing deals in 2022 following controversial Qatar World Cup support 
By Ryan HoggJanuary 2, 2024
Marc Andreessen argues celebrity-led brands—from Kim Kardashian’s Skims to Logan Paul’s Prime—are not ‘gimmicks’ but ‘the future of consumer products’
Success
Marc Andreessen argues celebrity-led brands—from Kim Kardashian’s Skims to Logan Paul’s Prime—are not ‘gimmicks’ but ‘the future of consumer products’
By Steve MollmanDecember 9, 2023
A picture on On shoes inside a store
Retail
Roger Federer-backed shoe brand On has surging U.S. sales—but the strength of its home currency against a weak dollar is causing problems
By Prarthana PrakashAugust 16, 2023
Twitter headquarters on 10th Street on November 4, 2022 in San Francisco, California. The Twitter bird logo sign on the side of the building can be seen.
Tech
Sad Elon Musk killed off the Twitter brand? Here’s your chance to grab the last blue bird memorabilia as billionaire auctions off everything—including a sign that’s still bolted down
By Chloe TaylorAugust 10, 2023
Adidas sold $400 million in Yeezy shoes last quarter—the same as it did a year ago before Kanye West’s antisemitic outbursts
Finance
Adidas sold $400 million in Yeezy shoes last quarter—the same as it did a year ago before Kanye West’s antisemitic outbursts
By Tim Loh and BloombergAugust 3, 2023
How effective storytelling builds brand loyalty
Newsletters
How effective storytelling builds brand loyalty
By Eamon BarrettMay 26, 2023
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Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunchplaceholder alt text
By Marco Quiroz-GutierrezJuly 1, 2026
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last yearplaceholder alt text
By Sydney LakeJune 25, 2026
Personal Finance
Current price of oil as of July 1, 2026placeholder alt text
By Joseph HostetlerJuly 1, 2026
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