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Warren Buffett changed his investing strategy starting with American Express—and a salad oil scandal
Finance
Warren Buffett changed his investing strategy starting with American Express—and a salad oil scandal
By Stephen R. FoersterSeptember 22, 2024
After 155 years, Campbell’s is dropping ‘soup’ from its name
Leadership
After 155 years, Campbell’s is dropping ‘soup’ from its name
By Chris MorrisSeptember 11, 2024
Luxury hotel ‘swag’ has become the sudden hottest fashion flex across Europe
Lifestyle
Luxury hotel ‘swag’ has become the sudden hottest fashion flex across Europe
By Sarah Rappaport and BloombergAugust 31, 2024
Photo of Alix Earle
Lifestyle
Millionaire Gen Z influencer Alix Earle under fire after alleged posts with racial slurs surface
By Sydney LakeAugust 9, 2024
Inside the Army’s failed $11 million marketing deal with Dwayne ‘The Rock’ Johnson
Leadership
Inside the Army’s failed $11 million marketing deal with Dwayne ‘The Rock’ Johnson
By Sydney LakeAugust 1, 2024
Winx cofounders Jamie Norwood (left) and Cynthia Plotch.
Commentary
How we reached profitability by educating Gen Z for free
By Jamie NorwoodJune 18, 2024
Levi's store display with Pride sign
Retail
Some retailers and brands ‘play it safe’ with more subdued Pride Month amid election year
By Anne D'Innocenzio and The Associated PressJune 16, 2024
Jake Paul is standing in room lined with trophies. He is wrapped in an American flag and holding a gold trophy in the shape of a deodorant tube, pointing at it.
Success
Jake Paul’s rare CVS trip to buy deodorant inspired his next business venture—and he refuses to follow the CEO playbook
By Sasha RogelbergJune 12, 2024
Portrait of young red headed woman.
Success
Gen Z ignores brand messaging by default. Here’s how to win their attention—and loyalty
By Mitch DucklerMay 23, 2024
Lloyd Dorfman, chair of the Royal Opera House
Lifestyle
London’s Royal Opera House plans a new renaissance starting with a name change — and potential Netflix series
By Sabah Meddings and BloombergMay 4, 2024
Logan Paul drinks a can of Prime, an energy drink
Success
The meteoric rise and stunning fall of Prime, Logan Paul’s energy drink that was once resold for almost $1,500 a can: ‘A brand cannot live on hype alone’
By Sasha RogelbergApril 27, 2024
Professional namer Anthony Shore
Success
Meet the ‘professional namer’ who directed Accenture’s $100 million name change: ‘It’s the best job in the world’
By Jasmine LiApril 25, 2024
Exterior of a Puma store.
Retail
Puma bets on Africa’s wave of Gen Zers and their love for ‘casualization’ to drive growth—but analysts worry about the impact of laziness on the sportswear industry
By Ryan HoggFebruary 10, 2024
woman in white suit, man in black suit
Finance
David Beckham raked in more than $90 million in licensing deals in 2022 following controversial Qatar World Cup support 
By Ryan HoggJanuary 2, 2024
Marc Andreessen argues celebrity-led brands—from Kim Kardashian’s Skims to Logan Paul’s Prime—are not ‘gimmicks’ but ‘the future of consumer products’
Success
Marc Andreessen argues celebrity-led brands—from Kim Kardashian’s Skims to Logan Paul’s Prime—are not ‘gimmicks’ but ‘the future of consumer products’
By Steve MollmanDecember 9, 2023
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Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away fasterplaceholder alt text
By Preston ForeSeptember 20, 2026
Success
Meet a 71-year-old who retired as a radiologist and professor, and now runs a banana-skewer business: ‘I never want to retire. Why would you do that?’placeholder alt text
By Preston ForeSeptember 20, 2026
Economy
Elon Musk’s DOGE swiped $329 million in humanitarian funding from Nepal, leaving a Gen Z tech revolution to transform the budding country’s economyplaceholder alt text
By Sasha RogelbergSeptember 20, 2026
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