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Page 4 of 11
A picture on On shoes inside a store
Retail
Roger Federer-backed shoe brand On has surging U.S. sales—but the strength of its home currency against a weak dollar is causing problems
By Prarthana PrakashAugust 16, 2023
Twitter headquarters on 10th Street on November 4, 2022 in San Francisco, California. The Twitter bird logo sign on the side of the building can be seen.
Tech
Sad Elon Musk killed off the Twitter brand? Here’s your chance to grab the last blue bird memorabilia as billionaire auctions off everything—including a sign that’s still bolted down
By Chloe TaylorAugust 10, 2023
Adidas sold $400 million in Yeezy shoes last quarter—the same as it did a year ago before Kanye West’s antisemitic outbursts
Finance
Adidas sold $400 million in Yeezy shoes last quarter—the same as it did a year ago before Kanye West’s antisemitic outbursts
By Tim Loh and BloombergAugust 3, 2023
How effective storytelling builds brand loyalty
Newsletters
How effective storytelling builds brand loyalty
By Eamon BarrettMay 26, 2023
Lululemon organized a dupe swap in Los Angeles this past weekend.
Retail
Lululemon adopts unconventional approach to cope with knock-off ‘dupes’ flooding the market
By Christiaan HetznerMay 9, 2023
I invested my savings to build a media brand from scratch. Here’s how much it costs
Commentary
I invested my savings to build a media brand from scratch. Here’s how much it costs
By Alexis GrantOctober 14, 2022
Painting of a dog
Lifestyle
Flowers, dog portraits, and personal letters: Tales of Chewy customer service go viral
By Marco Quiroz-GutierrezJune 17, 2022
Portrait of Ty Haney.
Newsletters
Outdoor Voices’ strength was its community. Founder Ty Haney thinks she can replicate that success through Web3
By Emma Hinchliffe and Nimah QuadriApril 12, 2022
Beware Facebook, corporate name changes are risky. Remember Qwikster?
Tech
Beware Facebook, corporate name changes are risky. Remember Qwikster?
By Marco Quiroz-GutierrezOctober 20, 2021
Industry RepTrak Reputation Scores
Newsletters
In corporate America we trust? Despite perennial crisis, business reputations are rising
By Lance LambertJanuary 14, 2021
This picture taken on September 28, 2020 shows the logo of the social network Instagram on a smartphone, in Toulouse, southwestern France.
Tech
Influencers beware: The U.K. is cracking down on undisclosed Instagram shilling
By David MeyerOctober 16, 2020
The Bell Lobby Bag
Retail
My Night at the Taco Bell Hotel (a.k.a. Hanging With the Influencers)
By Laura Stampler/TIMEAugust 18, 2019
Starbucks
Republican or Democrat? How Americans Associate Politics With Brand Names
By Natasha BachMarch 1, 2019
RIP Monsanto: The Agriculture Giant Americans Loved to Hate
Leadership
RIP Monsanto: The Agriculture Giant Americans Loved to Hate
By Hallie DetrickJune 4, 2018
Alibaba Singles Day
Tech
China Now Has 2 of the Top 10 Most Valuable Brands in the World For the First Time
By David MeyerMay 29, 2018
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Most Popular
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away fasterplaceholder alt text
By Preston ForeSeptember 20, 2026
Success
Meet a 71-year-old who retired as a radiologist and professor, and now runs a banana-skewer business: ‘I never want to retire. Why would you do that?’placeholder alt text
By Preston ForeSeptember 20, 2026
Economy
Elon Musk’s DOGE swiped $329 million in humanitarian funding from Nepal, leaving a Gen Z tech revolution to transform the budding country’s economyplaceholder alt text
By Sasha RogelbergSeptember 20, 2026
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